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Nigel Reid

Content Writing–Digital Strategy–IB Education


In my professional life, I wear two hats.

On one hand, I am a UK-qualified teacher of English. On the other, I am a  writer and content marketing specialist.

But this makes sense: my career has been all about gaining knowledge: of literature, language acquisition, pedagogy, and Theory of Knowledge. And through my writing, I convey this knowledge and experience to others, both online and offline.

My freelance assignments include work for clients such as MasterCard, AIA Insurance, Changi Airport Group, among others. 

You can read some samples of my written work  here and  here.

I have written on topics spanning a diverse spectrum: from insurance, to lifestyle, to digital marketing, to data analytics, to public policy.  Politics, in this time of turbulent change, fascinates me. 

I also collaborate with startups and clients who seek to build inbound content marketing strategies.

Professional Experience


Content Marketing Strategist

I have worked with a startup on establishing their marketing strategy and website messaging.

Currently I am working with a property investment firm to create an effective content marketing strategy aligned with Hubspot.

June 2016present

Freelance Writer

King Content (Singapore) & Campaign Asia Pacific

Writer for a range of clients: AIA Insurance, LKYNUS School of Public Policy Singapore, Changi Airport Group, Campaign Magazine.

August 2009June 2017

Head of Department and Curriculum Coordinator

Chatsworth International School (Orchard), Singapore

 Head of English and School Accreditation Coordinator - project management role

Teacher of IB English Literature                                                              

Teacher of Theory of Knowledge for IB Diploma


Experiential Learning Consultant

Camps International (Asia)

Currently designing and developing on-site learning experiences for use in residential Camps across Asia

June 2014December 2014

Training Workshop Developer

McGraw Hill Education Asia

Successfully developed educational training workshops for McGraw Hill Education



Digital Marketing

General Assembly

Analytics, Content Strategy, SEO and SEM, Adwords and Facebook advertising


Master of Arts (Literature)

The Open University, UK
English Literature

Master of Arts (Honours)

University of St Andrews

Modern Languages (Spanish, French) and Literature, 2:1