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Diane C. Haldane

Real World Data (RWD) Strategy and Analytics, HEOR

    Executive Profile

    Healthcare analytics and real-world evidence leader with 25+ years of experience driving enterprise data strategy, evidence generation, advanced analytics, and healthcare innovation across pharmaceutical, payer, CRO, and research organizations. Recognized expert in real-world data (RWD), including claims, electronic health records (EHR/EMR), laboratory, registry, and  survey data sources. Proven success leading data acquisition, evaluation, governance, vendor partnerships, and data enablement initiatives supporting drug development, regulatory, medical affairs, HEOR, and commercial decision-making. Experienced people leader with a track record of building high-performing teams, influencing senior stakeholders, and delivering strategic data capabilities that accelerate scientific insights and improve patient outcomes.

    Qualifications

    • 25+ years of experience conducting clinical trial and health services research across pharmaceutical, CRO, and payer organizations.
    • 20+ years of leadership experience managing technical teams ranging from 5 to 23 direct reports.
    • Proficiency in SAS, SQL, R, and data visualization tools across analytic platforms.
    • Extensive expertise in managing and modeling large-scale claims databases (BCBSNC, Anthem, MarketScan, Optum CDM, HealthVerity Taxonomy) and electronic medical record datasets (CPRD, GE Centricity, DoD, Flatiron, Optum Market Clarity, Veradigm, Truveta).
    • Advanced knowledge of medical coding systems, including ICD-9/10, NDC, CPT/HCPCS, LOINC, ACGs, and APR-DRGs.
    • Broad experience across diverse lines of business (Indemnity, PPO, POS, HMO, Medicaid, Medicare, TRICARE) and multiple therapeutic areas. 
    • Adept at managing complex, end-to-end projects while maintaining data integrity and meeting strategic deadlines.
    • Keen ability to interpret complex healthcare data and effectively present findings to both technical and non-technical audiences.

    Professional Experience

    Eli Lilly and Company
    September 2025Present

    Associate Director, Real World Data (RWD) Strategy & Analytics Lead, HEOR

    • Led enterprise real-world data (RWD) strategy initiatives supporting drug development, evidence generation, market access, and commercialization across Lilly's portfolio.
    • Drove identification, evaluation, acquisition, onboarding, and operationalization of fit-for-purpose RWD assets, including claims, EHR/EMR, registry, clinicogenomic, laboratory, and emerging data sources.
    • Served as subject matter expert for Lilly's licensed RWD ecosystem, maintaining strategic oversight of enterprise data assets and advising stakeholders on data selection and utilization.
    • Partnered with Medical Affairs, HEOR, Global Patient Safety, Lilly Value and Access, Tech@Lilly, Statistics, and business leaders to develop data-driven solutions supporting critical scientific and business decisions.
    • Led evaluation and implementation of innovative RWD capabilities, including AI ChatBot, integrated evidence generation, and advanced analytics platforms.
    • Established and maintained strategic relationships with external data vendors, research organizations, and industry consortia to expand data capabilities and maximize value from enterprise data investments.
    • Developed governance frameworks, standards, and best practices for data access, privacy, compliance, quality assessment, and lifecycle management.
    • Oversaw maintenance of enterprise RWD inventories, metadata, knowledge management resources, and data enablement processes supporting global user communities.
    • Provided enterprise-wide consultation, training, and education on RWD sources, observational research methodologies, coding systems, and fit-for-purpose data selection.
    • Led cross-functional initiatives focused on data strategy, operational excellence, vendor management, and continuous improvement of RWD capabilities.
    • Drove adoption of new data assets and analytic capabilities through stakeholder engagement, communication, change management, and data literacy initiatives.
    Eli Lilly and Company
    July 2007August 2025

    Senior Research Advisor / Team Lead, Real World Evidence, Global Statistics & Advanced Analytics

    • Led statistical analyst team in support of global real-world evidence research and evidence-generation initiatives.
    • Provided programming and analytic support for retrospective and prospective studies across multiple therapeutic areas.
    • Designed and implemented scalable data and analytics infrastructure supporting claims, EHR, survey, and registry-based research.
    • Developed enterprise epidemiology reporting frameworks that accelerated study planning and evidence generation.
    • Designed and led deployment of Lilly's External Healthcare Information (EHI) data mart, integrating multiple healthcare data sources.
    • Architected and implemented enterprise analytics environments utilizing Netezza, SAS Grid, and AWS technologies.
    • Led strategic initiatives focused on RWD sourcing, privacy, access and use, knowledge management, CRM integration, and analytics enablement.
    • Served as trusted advisor and consultant to scientists, statisticians, epidemiologists, and HEOR researchers on the use of healthcare databases and observational research methods.
    • Aligned regional and global standards, governance processes, and quality expectations across RWD and clinical analytics environments.
    • Served as Lilly co-lead supporting FDA Sentinel Initiative and contributed to industry collaborations, including OMOP and eHI drug safety programs.
    Eli Lilly and Company
    June 2001June 2007

    Statistical Analyst / Team Lead / Manager

    • Managed a U.S.-based Phase IV statistical analyst organization comprising 23 direct reports.
    • Directed staffing, performance management, mentoring, and resource allocation to support organizational and project objectives.
    • Oversaw project execution and drove continuous process improvement initiatives to enhance team efficiency and delivery quality.
    • Led post-marketing analytics supporting clinical and commercial research initiatives.
    • Provided statistical programming and analysis support for Phase III-IV clinical studies and commercial analytics projects.
    Anthem Alliance Health Insurance Company
    August 2000June 2001

    Healthcare Data Analyst

    • Supported healthcare operations and medical management organizations through advanced claims analysis and reporting.
    • Identified claims processing issues to improve accuracy and operational efficiency across healthcare data workflows.
    • Detected fraud opportunities through data analysis, contributing to stronger claims oversight and risk mitigation.
    • Delivered reporting and analytical insights to support medical management decision-making and operational performance.
    • Drove operational improvements through evaluation of claims data and identification of process gaps.
    • Generated over $6 million in annual savings by uncovering claims issues, fraud opportunities, and areas for operational enhancement.
    Various Organizations (PAREXEL, ClinTrials, GSK, Eli Lilly)
    December 1997August 2000

    Statistical Analyst / Contract Statistical Analyst

    • Performed statistical programming and analysis for Phase III-IV clinical trials across multiple therapeutic areas.
    Blue Cross and Blue Shield of NC
    December 1991December 1997

    Analyst / Manager, Health Services Information & Analysis

    • Directed a team of analysts supporting managed care reporting, quality improvement initiatives, utilization management, provider profiling, disease management, and HEDIS reporting.
    • Led analytical support for managed care operations to strengthen reporting accuracy and inform business and clinical priorities.
    • Conducted healthcare utilization, cost, and outcomes analyses to support payer operations and performance evaluation.
    • Delivered analysis to inform provider quality initiatives and enable data-driven strategic decision-making.
    • Supported utilization management efforts through reporting and analytical insight across health services functions.
    • Contributed to quality improvement and disease management programs through comprehensive health services information and analysis.

    Skills

    • Health Economics & Outcomes Research (HEOR)
    • Statistical Analysis & Data Science
    • Enterprise Data Strategy
    • Global Collaboration
    • Real-World Data (RWD)
    • Epidemiology
    • Real-World Data Strategy & Governance
    • Lean Six Sigma
    • Real-World Evidence (RWE) Generation
    • SAS, SQL, R, AWS
    • Real-World Data Acquisition & Evaluation
    • Agile Project Management
    • Observational Research 
    • Medical Coding
    • Data Quality Management
    • Change Management
    • Drug Development Lifecycle
    • AI: Claude, ChatGPT, Copilot, Chatbot Development
    • Data Enablement & Data Literacy
    • Vendor Management & Partnerships

    Education

    The Pennsylvania State University

    M.S.

    Health and Human Development

    Duke University

    B.S.

    Psychology, Graduation with Distinction

    Selected Publications

    • Hess LM, Krein PM, Haldane D, et al. Biomarker Testing for Patients With Advanced/Metastatic NSCLC in the United States, 2015–2021. JTO Clinical and Research Reports. 2022.
    • Beyrer J, Manjelievskaia J, Bonafede M, Lenhart G, Nolot S, Haldane D, Johnston J. Validation of an ICD-10 Adaptation of the Charlson Comorbidity Index in U.S. Claims Data. Pharmacoepidemiology and Drug Safety. 2021.
    • Ali AK, Beyrer JK, Schroeder KM, Wu J, Haldane DC, Mitchell L. Impact of ICD-9-CM to ICD-10-CM Transition on Real-World Data Studies. ISPOR Annual Meeting.
    • Beyrer J, Nolot S, Haldane DC, Johnston J. Developing an ICD-10-CM Version of Charlson Comorbidities for U.S. Real-World Data. ISPOR Annual Meeting.
    • Eby EL, Zagar AJ, Wang P, Curtis BH, Xie J, Haldane DC, et al. Healthcare Costs and Adherence Associated with U-500 versus U-100 Insulin. Endocrine Practice. 2014.