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Nicole Naidoo

NATIONAL BRAND & MARKETING COORDINATOR

INTRODUCTION

My multifaceted experience in marketing, advertising, branding, ACCOUNT MANAGEMENT, PROJECT MANAGEMENT, events And office management makes me the best at what I do – which is getting things done. I plan, coordinate and execute, to make projects run smoothly with the highest level of professionalism - managing projects, teams, events, and suppliers, efficiently and effectively.

skills & strengths

  • Marketing management
  • Digital marketing and social media management
  • Office administration
  • Personal assistance, switchboard and reception skills
  • Account management
  • B2B marketing
  • Brand management
  • Advanced project management
  • Strong administrative and organizational skills including report compiling, minute taking, diary management
  • Flexible and adaptable to change
  • Thrive in deadline-driven & high-pressured environments
  • Articulate with exceptional attention to detail
  • Initiative, confident, assertive and proactive, with a large degree of professionalism and empathy
  • Team motivation & ability to Inspire others
  • Ability to work within a diverse, multi-skilled, multi-cultured environment
  • Strong communication skills (both written and verbal)
  • Strong time management, and ability to work in a demanding environment
  • A positive attitude, with strong values and principals 
  • Self-motivated, quick learner and ability to work independently and in a team
  • Advanced Microsoft Office Word, PowerPoint, Outlook, Excel
  • Apple Mac OS Numbers, Pages, Keynote and iWeb
  • Advanced Video editing and movie making - iMovie (Apple Mac), DaVinci Resolve and Adobe After Effects, Adobe Premier, Final Cut Pro (Both for Windows and Apple Mac OS)
  • Facebook, Instagram and Youtube Advertising
  • Google Adwords
  • Email marketing / EDM’s (Electronic Direct Mailers)
  • Radio advertising
  • Copy writing - advanced proof-reading, copy editing & writing skills
  • Newspaper, magazine & digital magazine design
  • Supplier negotiation skills
  • Office management & secretarial skills
  • Traffic and production management 
  • Excellent customer service and relationship skills
  • Strong financial and numerical skills 
  • Crisis management
  • Google Drive, Google docs, Google sheets, Google slides
  • Outdoor advertising
  • Budget setting & management
  • Effective planning & execution
  • HTML & Web design
  • Marketing strategy

Education

20142014

Certificate Awarded: One Year Mentorship & Management Course

Cullinan Holdings

Digital Marketing, Business Writing, Financial Management, Leadership Management, Time Management, Stress Management, Consumer Protection Act, Customer Service Management, Intermediate Excel Training Module, and Conflict Management.

20102010

Certificate Awarded: Top 3rd Year Tourism Management Student - STH (School of Tourism and Hospitality) Awards Ceremony

University of Johannesburg

Marketing Management, Strategic Management, Financial Management, Events Management, Tourism Development, Business Management, and Travel and Tourism

20102011

Bachelor’s Degree: Tourism Management, Specializing in Events Management (NQF 7)

University of Johannesburg

Passed with Distinctions and Majored in: Marketing Management, Strategic Management, Financial Management, Events Management, Tourism Development & Business Management. 

20072009

National Diploma: Tourism Management

University of Johannesburg

Passed with Distinctions and Majored in: Marketing Management, Strategic Management, Financial Management, Events Management, Tourism Development & Business Management. 

20082008

Certificate of Service Awarded: For Excellent Service

Rendered as part of the protocol team supporting delegates and ITU staff attending the WTSA-08 Conference, through AMA Conference
20052005

Certification: HTML and Web Design

Computer Training Institute (CTI)
20052005

Certificate Awarded: Top Grade 12 Achiever in Travel and Tourism

20052005

Certificate: Grade 12

Hoerskool Die Burger

Passed with Distinctions in: Afrikaans, English, Biology and Travel and Tourism

Work History

2020-012021-06

SENIOR MARKETING COORDINATOR

CIB Pty Ltd

Summary of Duties:

  • Management of all marketing, brand, and advertising related queries within the organisation. 
  • Manage all social media accounts, and create content for posts
  • Manage and maintain website, back-end on WordPress, ensuring updated at all times, with blogs and articles
  • Project management of all projects on Monday.com
  • Briefing in artwork and managing the design team. 
  • Manage and update CRM database
  • Manage and oversee all events, from budget planning, to execution - Annual Golf days across all regions, Woman's Day, Broker Awards ceremony. webinars, and all other events. 
  • Writing and creating content for newsletters and mailers, editing and proof reading, and sending out to broker databases
  • Develop and create courses for the E-Learning platform through Wordpress
  • Stock staking and inventory management
  • Supplier management and negotiation for all marketing collateral. 
  • Brand management and ensuring all marketing and branding material are within the organisations CI.
  • Procurement management and loading of invoices for payment on MyMarket.
  • Creating and distributing all advertising material, and overseeing all other marketing functions across the organisation on a regional level
  • All other assistant and admin functions
  • Liaise with associations such as CN&CO for content management. 
  • Management of online webinars for InsureTalk 


Reason for leaving: Decided to stay on maternity leave and continue to raise baby, during the covid pandemic of the 4th wave. I am now back in the job market, fully vaccinated and looking for a long-term growth opportunity in which I can flourish within. 

2018-082019-12

NATIONAL BRAND & MARKETING COORDINATOR

Planet Fitness Holdings

Summary of Duties: 

  • Management of all marketing, brand, and advertising related queries within the organisation, for all 49 Planet Fitness and JustGym branches across South Africa.
  • Creating and distributing all advertising material, and overseeing all marketing functions across the organisation 
  • Advertising - Street poles, social media posts, billboards, print, newspaper inserts, posters, communication emailers, SMS’s, newsletters, and more.
  • Social Media Management - Management and sending through event posts and all campaign content to a social media agency. Assisting in conceptualisation with the team.
  • Traffic Management - Briefing and liaising with designers on all creative elements, and managing their deadlines and priorities.
  • Brand Management:

1. External Signage - Managing, arranging, getting quotes, sign off and installation of all clubs’ external signage on buildings. Managing, designing and installing banners, pylons, free-standing billboards, additional logo signage on buildings, window contra-visions and other external signage fixtures, and getting landlord and council approvals.

2. Internal Signage - Managing all internal signage creative and orders. Ensuring all new clubs have correct internal signage installed, throughout the club. Manage the CI of all signage.

  • Procurement management - Arranging with procurement on any orders for signage, etc.
  • Supplier management - sourcing of suppliers, negotiating rates and relationship management. 
  • In Club management - Management, designing, and briefing of all posters and emailers, ensuring clubs receive all artwork for display on kiosks. Custodian for all pre-printed materials.
  • Event management - coordination of all events, liaising with all suppliers, briefing of posters and emailers for any upcoming events, and arranging all marketing material for events. 
  • Manage and design weekly press releases 
  • Management of all new club openings - Ensuring all marketing material is ready for opening. Arranging any external activations from partners on openings. Arranging all flyers and liaising with the sales team. Managing all street pole and billboard advertising, SMS and emailer communications.
  • Communications - Sending SMS and email requests through to Netgen for clubs and events. Setting up landing pages for campaigns.
  • Website - Setting up landing pages for campaigns. Ensuring the website is up to date at all times. assisting and briefing the team with concepts for banners and refreshing where necessary.
  • Designing of marketing presentations and videos.
  • Partner Management - Ensuring all partner information is correct and updated throughout the business on the website, social media, printed material and in club posters, etc.
  • Campaign management - Conducting the project role on marketing campaigns to ensure the objectives are met from all parties, and agencies, within deadline.
  • Budget setting and management.
  • Development of the marketing strategy together with the Marketing Manager.
  • Report compiling and document management.

General tasks:

  • Attending to any other marketing department queries and admin tasks - Liaising with externals regarding in-club shoots/renting of space for activations
  • Organising goody bags and ensuring the contents are in line with the brand
  • Invoice management, generating PO’s, submitting for payment, and keeping a filing system of all PO’s, artwork and sign offs

Reason for Leaving: Head office moved to Olympia, Pretoria, and possible talks of moving the marketing department down to out Cape Town offices. it was not feasible to travel from Roodepoort. I thus searched for a closer opportunity. 

2016-082018-07

PROJECT, TRAFFIC AND EVENTS MANAGER

Otto De Jager Events

Summary of Duties: 

  • Event Planning, Logistics & Management
  • Client liaison
  • Office Administration 
  • 360° Project Management
  • Supplier management
  • Management of all project costings, budgets, invoicing, and reconciliations
  • Campaign and event reporting
  • Account Management - managed accounts for clients as per below list
  • Website maintenance
  • Social media management across all platforms - Facebook, Instagram, Twitter
  • Manage all photoshoots for Otto, for his various publications and the Otto TV series for Kyknet
  • Office Management and all other administrational duties
  • Traffic Management
  • Brand Management - Of the Otto De Jager brand across all material
  • Manage all editorial and advertorial work for various publications such as Nubian Bride and Dekat Magazine, amongst others from initiation through to the end. Production and submission of all signed off advertorials to magazines
  • Planning & Managing Budgets
  • Marketing, Brand Strategy & Planning
  • Manage all warehouse and function staff, allocating them to various projects
  • Warehouse management, monthly stock taking and ordering of all props and event stock

Projects/Clients I managed: 

  • Bvlgari
  • Standard Bank – Margaret Nienaber, CEO – Private function at her Home
  • Earnest & Young – Year-end Functions
  • Mason
  • Total SA (French multinational integrated oil and gas company)
  • Land Rover
  • The Oppenheimer Family, and other celebrity weddings and events
  • SAB – South African Breweries
  • Investec
  • PPS Insurance
  • Munich Re - Reinsurance Company of South Africa
  • Yellowwoods Social Investments

Reason for Leaving: Company was restructuring with possible retrenchments. I thus went on to seek a more sustainable opportunity.  

2015-092016-08

MARKETING EVENTS SPECIALIST & BRAND MANAGER

Huawei Technologies

Summary of Duties: 

  • Manage advertising budgets and assisting in the development of marketing and advertising strategies
  • Work on-site with the exhibition stand building designers and engineers to design, oversee and execute all exhibition hall constructions for various events locally and regionally
  • Frequent regional travel to manage and execute all events
  • Manage marketing assets such as demo equipment and ensure strategic participation in shows and exhibitions
  • Liaison with procurement, finance, manufacturing/production, product management and logistics
  • Recommend media and approve all advertising, copy, course schedules, material and media use
  • Ensure all product/brand marketing activities are aligned with company brand
  • Budget planning and management. Drawing up cost estimates and quotes, monthly claiming after activities have been actioned and signed off, doing monthly reports
  • Development, consultation, launching and execution of all sales Incentive campaigns activated by the company
  • Create and present proposals, presentations, and quotations to partners
  • Management of all internal management reports, day-to-day management of all account activities, client consultation, assisting with client presentations and keeping up with electronic and various other marketing trends
  • Telephonic and email management and liaison, providing input, design, and planning  of activities with the selected business partners, working closely with the vendor’s account managers to ensure full alignment between the business partners’ marketing plan and the vendor’s strategic objectives
  • Merchandising - Sourcing gifts, desk drops, etc
  • Brand Management – Ensuring Huawei Guidelines are adhered to on all design, supplies, branding, direct mailers and banners
  • Procurement Management – liaise daily with the procurement department, and execute procurement tasks
  • Financial Administration - Invoice management and general accounting, ensuring all invoices are processed and submitted for payment via the procurement process from initiation to completion
  • Responsible for all creations of PR (Purchase Requisition), PO’s, creating PCR’s and ensuring all supplier contracts gets submitted and reviewed, on W3 and EGO - Huawei’s Internal Document Management System
  • Diary management for all meeting setups internally for the marketing department, director and weekly supplier meetings
  • Event venue sourcing - sourcing, booking, and negotiation of event halls, exhibition spaces, accommodation, meeting rooms and conference venues
  • Copy editing and proofreading of all material for Huawei communication brochures, eg: copywriting and editing of the MWC Highlights Brochure (Mobile World Conference 2016, Spain)
  • Responsible for all travel arrangements 
  • Account Management – assisting with looking after the MTN, Cell C and Telkom Accounts, and activating and managing roadshows from beginning to end
  • Traffic Management – both internal and external, ensuring for example, that ALL artwork for brochure designs, invitations, and designing of banners get designed and submitted for production, within strict deadline
  • Event & Campaign Management from initiation to completion. Work with senior project managers on events that are organized globally.
  • The liaison and negotiation within the exhibition industry, with various suppliers for gifts, stand building companies, and many other suppliers
  • Support existing International Events Tool Specialist on Lead Management Process and results from analysis; Monitor and measure campaign performance, provide regular updates on campaign results to Worldwide and European focal points
  • Work closely with the international events team to ensure thorough executions of tactics
  • Supplier negotiation and relationship management

Reason for leaving: 12 month contract which came to an end. 

2013-092015-09

MARKETING & ADVERTISING TRAFFIC MANAGER

Cullinan Holdings

Summery of Duties:

  • Managing of all marketing, advertising, campaign, and design-related queries and the publishing/advertising process: From acquisition, copy editing, graphic design,  production,  printing (and its electronic equivalents), liaising with, proofing, signing off and submitting all content for newspapers, magazines, mailers, brochures, billboards, banners and electronic media
  • Social media management across all platforms - Twitter, Instagram and Facebook
  • Brand management
  • Manage and assist the team of 3 Graphic Designers - Allocating all design-related jobs and assisting them in planning their daily job order and conducting daily meetings. Coordinating incoming jobs between Designers, Advertising Coordinators, and Product Also manage work flow & all jobs 7 Advertising Coordinators
  • Copy writing for all advertorials and editorials
  • Create and manage work schedules, and coordinate the execution of work flow among the creative team members, using the ability to understand strengths in the team, managing the work around them to ensure maximum productivity
  • Account Management - Looked after all external clients/consortium's’ marketing needs simultaneously, providing  them with tourism packages, proof-reading of advertorials, and designing of adverts when required, for companies such as Flight Centre, Pentravel, South African Tourism, SATC, Woman & Home Magazine, Tourvest Travel Services, Travel News Weekly (TNW), Harvey World Travel, Computravel  (Computicket), FGX  Web  Development Company and Clicks Travel
  • Monitor & plan monthly budgets - Responsible for all compilation of reports for advertising spent, consortium reports, and operating within the department budget. All financial administration functions such as documenting budgets, submitting of supplier invoices and regular budget reconciliations
  • Campaign Management - Coordinate the design, proofing, and trafficking of all marketing collateral such as billboards, street poles, outdoor advertising, sales cycle flyers, and budgeting for promotional spend
  • EDM’s (Electronic Direct Mailers) - Manage, coordinate, log and brief the design thereof
  • Training: Trained assistant intern on various aspects of my job to assistant me  with daily duties
  • Radio Advertising - Copy writing of 30 second material for stations such as Radio 702 and 94.7
  • Digital Marketing - OnTV Advertising (fully-HTML 5 digital platform for mobile online media, providing access to its products not only on the iPad but across multiple android tablets, smart phones, and Samsung Smart TVs)
  • Newspapers and Magazine Advertising – Work closely with Media 24 and Prime Media, Saturday Star, Sunday Times, Rapport, Beeld. Negotiate advertising rates, booking of advertising space
  • Billboards, Street Poles and all other Outdoor Advertising – through Continental Outdoor Media, Ad Outpost and Hi-Ya Outdoor
  • Below the line advertising: From design and print of brochures, flyers and banners for sales cycles
  • Continuous relationship building - With advertising mediums and suppliers to maximize opportunities
  • Attend weekly meetings, event launches, workshops, trade fairs, and training, keeping abreast of all new marketing and tourism trends locally and internationally
  • Proof-reading and editing of advertisements and ensuring all material is signed off prior to deadline submissions
  • Work with Public Relations Manager daily, to proof read all adverts before sign off. Liaise with and answer inquiries from media

Reason for leaving: Wanted more growth and learning opportunities, particularly within the marketing, branding and events industries. 

2010-072013-08

PERSONAL ASSISTANT, RECEPTIONIST & OFFICE ADMINISTRATOR

Paycorp Holdings

Summery of duties: 

  • Assisting the 7 senior PA’s with meeting rooms, organizing refreshments for guests and assisting visitor queries
  • Meeting and diary management
  • Responsible for all meeting minutes
  • Signing for and distribution of mail
  • Data processing and capturing
  • Invoice processing, document management, and other administration duties
  • All other secretarial and office administration duties 

Reason for leaving: Searched for growth opportunities in which I could exercise my degree in.

references

1. CIB PTY Ltd: Marketing Manager (same manager as at previous company - she headhunted me for this position when she moved over). 

Carmen Spence - 083 290 3888 / carmens@cib.co.za

2. Planet Fitness Holdings: Marketing Manager:

Carmen Spence - 083 290 3888 / carmenspence@planetfitness.co.za

2. Otto De Jager Events: Senior Project Manager & Functions Director:

Marietta Strydom - 071 541 1917 / functions@odjevents.com

3. Huawei Technologies: Marketing & Brand Director:

Peter Cao - 073 151 7065 / 011 517 9800 / cauhuoping@huawei.com

4. Cullinan Holdings: Marketing Executive:

Hennie Olivier - 082 921 6184 / 011 770 7726 / henno.olivier@cullinan.co.za

5. Paycorp Holdings: General Manager:

Paul Oosthuizen - 082 414 2574 / paulo@atmsolutions.co.za