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Leader with experience of more than 25 years in multinationals in the General Management of companies. Wide experience of Build teams, improve processes and make transformations obtaining positive financial results. I have special passion for the evolution of people & teams and innovation with a permanent sustainability approach.

Work experience

Schneider Electric Schneider Electric: Multinational Company with 100+ countries focused on Automation, Energy Efficiency and Leader in the Digital Transformation of the Sector, 27Billion Euros Turnover

VP Strategy & Innovation Andean Cluster Countries

Manage and direct strategic planning processes, acquisitions alliances. Lead the processes and teams related to Dexson product-offering innovation. Direct the commercial efficiency of the Andean Zone and the result of the digital sales team. Align the digital transformation oriented to the customer experience. Influence the market ecosystem by creating a favorable environment for growth and defense of market share positioning.

Main achievements

Sales Increase new customers 48% CAGR  from 2018 to 2020.

First Colombian Patent by Schneider Electric.

Sales of new products 12% of total sales Dexson.

Development of e-commerce and Digital transformation in channels.

Economic impact by price 5pts equivalent to € 5M per year.

Dexson Electric/Schneider Electric

General Manager

  • Define & Set the strategy & actions plans for obtain a Sustainable Growth .
  • Lead the organization with the Vision of middle and long term to take decisions ensuring competitiveness
  • Develop the commercial strategy to gain market share and enter in new countries.
  • Ensure the performance of the company related to Growth & Profitability.
  • Lead the innovation process focus on new products & process.

Main Achievements

  • Sales : Increase 22% in OG .
  • New Markets: Enter in new 3 Countries LatinAmerica.
  • EBIT: Increase 0,5% 2013 /  0,8% 2014 & 2,3%  2015.
  • Develop 3 new Products, one patent in course
  • Loyalty Customer increased +6%.
Schneider Electric

Customer Satisfaction & Quality Director South America & Andean Zone

  • Drive continous improvement methodolgy focus on Cost Reduction, profitability increase, Customer Satisfaction .
  • Lead the excellence projects at Cluster Level related to Customer Care Center.
  • Develop process transformation related to :
    • Crisis & Risk on products.
    • Voice of Customer.
    • Implement best practices sharing and replication in the Region.

Main Achievements

  • Increase the Customer Satisfaction with Customer Care Center and obtaining a sales of  1MUSD .
  • Align Cusomer Needs & Countries priorities to develop innovation projects related to After Sales.
  • Set up Customer Care Mutualization for SouthAmerica.
  • First certification of ISO 50001 at Colombia Energy Segment.
  • Fisrt Green Seal for Product at Colombia one of 10 worldwide.
Schneider Electric

Customer Satisfaction ,Quality & Standardization Director Andean Zone

  • Lead the Customer Loyalty trough process.
  • Lead the continuous improvement Culture at Company Level using Lean-Six Sigma Methodology.
  • Manage the after sales process.
  • Give the guidelines for Customer Care Center.
  • Manage the ISO system for the company ISO 9001, 14001 improving the performance.

Main Achievements

  • Total implementation of Six Sigma tool in Schneider beyond assigned objectives placing the Colombian branch first for 2 consecutive years at a corporate level; over 60 projects with certified savings of over US$1000,000.
  • Increase the Customer Satisfaction Index in three Countries: Colombia, Ecuador and Venezuela by 20% in 4 years.
  • Time reduction in after sales claims, 12 days of improvement .
  • Coordination & Follow Up of execution of Strategic plan for Colombia.
  • Very positive influence in national standards working with the Colombian Government in Energy & Environmental aspects.


Universidad Externado

Management Business Administration -MBA

Innovation emphasis.


Management Development Program - PDD

Universidad del Rosario

Graduate Diploma in Business Administration

Universidad Autónoma de Occidente

Electrical Engineering

Board of Directors Experience

Energy Cluster Chamber of Commerce Bogota

Energy Chamber of Colombia