Sr. Product Manager

Webrazzi (TechCrunch of Turkey) ​​is the leading web source focusing​ on digital markets, startups, investments, technological developments and events in Europe, Middle East and Africa.

■ Moved out-dated Webrazzi TV infrastructure to JW Player Platform using product management techniques such as: The model of Objectives and Key Results (OKRs), dogfooding, A/B Split Testing

■ Doubled audience reach, viewer engagement and most importantly ad monetization income.

■ With the help of the new infrastructure content got delivered fast and to every device and connected screen. Collected actionable analytics directly from the web, mobile and OTT viewers.

■ Researched small business CRMS and selected as the solution to go.
Successfully completed and delivered all necessary steps including: Importing contacts, vendor information, implementing business logic and doing internal training, onboarding and most importantly change management.

■ Relaunched’s (sister brand) Social Media Certificate training program. Partnered with one of Istanbul’s respected University. Increased brand awareness and helped company gain an additional income source.

■ Introduced Istanbul to Turkish Startups. This has given me the opportunity to juggle responsibilities like marketing, advertising, event planning, management, and recruiting.