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Professional experience


Senior Product Manager

Chargebee Technologies Pvt.Ltd

Product lead for invoicing and taxation for subscriptions. Currently building e-invoicing for Chargebee  merchants


Senior Product Manager

Payu Payments Pvt Ltd

Led the Platform Partnerships, Reseller Program & Developer Experience

  • Led integrations of strategic partners such as Shopify, Zoho, Tally and Wix
  • Built an API suite to enable partners to provide a white label solution for merchant on-boarding
  • Released OAuth based custom on-boarding form to simplify merchant on-boarding
  • The merchant acquisitions grew by 4x and GMV grew by 10x
  • Established a developer experience function & Setup a strategic vision and roadmap for developer experience
  • Established git based documentation workflow, revamped documentation platform, implemented API playground, payment simulators & helper libraries

Product Manager (PropTiger Realty Pvt. Ltd.)

Responsible for the following metrics at

  • Housing Mobile App :  Responsible for improving the conversion rate and the overall user experience of the buyer app. Increased user conversion rate by 62%. Reimagined the consumer app with emphasis  on UI/UX  backed by extensive user research and experimentation
  • User Profiling & Personalization : Introduced Rental Profiles for Profiling of users. 52% of all users have rental profiles
  • Consumer Re-engagement : Established cross channel re-engagement system to increase retention of various user segments. Reengaged ~41% of all converted users on
  • Search Relevance : Undertook various initiatives to improve the lead delivery and the conversion rates

Product Manager (Emtex Engineering Pvt. Ltd.)

Responsible for products in Supply Chain, Logistics, Pricing and Cataloguing. Product owner of ERPs and their API integration, Warehouse Management system and order management system.

Key Achievements

  • Marketplace Launch: Conceptualized the pivot from buy and sell model to a managed marketplace model.
  • Catalog Management System :Undertook the revamp of the system to improve the process efficiency, data quality and management of 1.5 million SKUs.
  • Seller Panel : Implemented the seller portal to manage seller on boarding, orders, inventory, prices, catalogs and payments. Led integration of various 3rd party tools for process improvements
  • Conceptualized and launched the  Coupon management system aimed at GMV growth. Powers the entire discounting schemes.
  • Pricing & Payments: Introduced tax inclusive pricing which improved payment funnel by 22%. Implemented bulk purchase discounts scheme to increase the average order value. Led integration of various payment gateways and wallets. Implemented advanced pricing and taxation module to determine the selling  price of products.
  • Order Management System & SCM : Developed a procurement planning tool to make the procurement process more effective and issue resolution in a real time manner, an order allocation logic to automatically select the vendors for order fulfillment. Introduced a batch management process to optimize the internal warehouse processes.
  • Courier Engine : Implemented self serve portal for courier partners for managing pickups which led to reduction the shipment TAT by 1 day.  Implemented advanced serviceability check to reduce order cancellations and automatic the LSP selection for order fulfillment. Smart courier selection led to a monthly saving of INR 1.2 million in the courier charges. Courier tracking integrations to improve customer experience and reduce RTOs and RTVs.
  • Taxation Project owner for  GST implementation. Carefully planned and successfully executed the transition of all the software products at IB from VAT regime to GST.

Co-Founder, Product Manager

Hedcet Technologies Pvt Ltd

Co-founded an IT service company during college days. Lead end to end development of various web and mobile applications. Responsibilities included defining product pipelines, preparing PRDs, collaborating with various stakeholders, Algorithms design, testing feedback. Hedcet was incubated at StartUp Village, Kochi. It later got acqui-hired by Clairvolex IP Solutions and have since developed many IP products assisting various stages of patent prosecution and litigation. Increased client process efficiency by 17% by process automation, which produced annual bottom line savings for clients in the tune of INR 58 million. Major projects at Hedcet -

  • Patent Term Adjustment (web application) - Aimed at saving time and increase businesses for law counsels and IP service providers. This tool calculates the PTA value based on a comprehensive rule engine, thereby automating the processes of calculating the PTA and saving ample amount of time.
  • Patent Family Tree Generator (Web Application) A easy-to-use tool that displays patent family visually and provides related data to carry out comprehensive patent analysis



MIT Global Start-up Labs (Formerly MIT AITI) India IIT Bombay Summer 2013

StartUp Accelerator Program

A 6 week intensive startup accelerator program conducted by Massachusetts Institute of Technology (MIT) and sponsored by Google. Won Runner-up for the Demo day 2013 for the project Metromeet.


B.Tech.– Industrial Engineering

College of Engineering, Trivandrum

Co-founded an IT service company and which eventually got acqui-hired by an MNC


Product Conceptualization, Product Strategy, Product Roadmaps, Mobile Apps, User Experience, User Engagement, Conversion, Experimentation, A/B testing, Developer experience, APIs, User Research, User Retention & Retargeting, Data Analytics, Product Management, Partnerships, Team management, Cross Functional Teaming


Data Analysis : Excel, SQL , Google Analytics , Amplitude, Hotjar, Mouseflow - Data visualization : Prototyping & Design:  Pencil,, Lucidchart Project Management :  JIRA, Trello, Productboard - APIs : Postman

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