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Summary

Growth strategist with 8+ years driving ecosystem growth, developer adoption, and community engagement for crypto and blockchain platforms. Expertise includes launching scalable partner marketing programs, designing impactful ambassador initiatives, and leading high-performing teams. Passionate about leveraging decentralized infrastructure to foster innovation and widespread adoption..

Career Highlights

Moralis x Google 'Defining DeFi' Hackathon (BNB Chain)
Led content distribution strategy leveraging influencer marketing, social media, and targeted outreach, resulting in 1,600+ project submissions. Over 10 standout projects joined the internal accelerator program.

Ambassador & Community Program Leadership (WOO X, QuickNode, BNB Chain, 2021–2025)
Directed ambassador programs and revamped incentive structures, substantially increasing user retention, community participation, and overall brand visibility.

Permissionless Network Governance (Cypherglass, EOS Network)
Executed decentralized governance campaigns, including a $100k EOS bounty engaging 300+ developers, advised Pomelo.io worker proposal system, and grew EOS educational media to 10,000+ subscribers.

Work experience

Head of Community Growth

20242025
WOO X & WOOFi

  • Led community marketing initiatives across centralized (CEX) and decentralized (DEX) exchanges, enhancing strategic partnerships within DeFi ecosystems to boost overall adoption and user retention.

  • Redesigned and scaled the WOO Force Ambassador Program, significantly increasing ecosystem advocacy, ambassador activity, and community-driven growth through optimized incentives and rewards structures.

  • Implemented data-driven performance frameworks using Mixpanel analytics, enabling weekly strategic assessments that refined ecosystem growth strategies, improved user acquisition metrics, and strengthened community engagement.

Sr. Marketing Director

20232024
QuickNode

  • Led strategic marketing and developer advocacy across 18+ blockchain networks, significantly increasing technical community engagement, developer adoption, and ecosystem collaboration.

  • Designed and scaled QuickNode’s Ambassador Program, directly driving increased developer contributions, ecosystem visibility, and adoption of blockchain infrastructure solutions.

  • Executed targeted influencer and content strategies leveraging GRIN and strategic YouTube partnerships, enhancing QuickNode’s credibility and brand presence among blockchain developers.

  • Represented QuickNode at major industry events, including NFT Miami and Consensus 2023, actively contributing insights on Ethereum-compatible infrastructure, blockchain security practices, and technical community building.

Sr. Marketing Director

20212023
Binance, BNB Chain

  • Organized and executed BNB Chain Innovation Pitch Days, a global co-marketing initiative connecting over 100 Web3 startups directly with institutional investors, validators, and ecosystem stakeholders.

  • Designed and launched BNB Chain Martians, scaling a global ambassador program that empowered local leaders to drive ecosystem growth, community adoption, and developer engagement.

  • Led go-to-market strategy for BNB Greenfield, driving adoption of decentralized storage solutions, data ownership innovations, and Ethereum-compatible infrastructure.

  • Managed content strategy and distribution for the Moralis x Google 'Defining DeFi' Hackathon, attracting 1,600+ technical project submissions, leading to strategic onboarding of high-potential teams into internal accelerator programs.

Senior Product Marketing Manager

20202021
Bullish Exchange (formerly Block.one)

  • Drove product marketing and ecosystem growth strategies for EOSIO blockchain technology, directly supporting the successful launch and user adoption of Bullish Exchange.

  • Specialized in EOS governance initiatives and community-building programs, significantly improving onboarding, user education, and ecosystem participation.

  • Developed technical documentation and educational resources for the EOSIO Developer Portal, accelerating developer adoption and enhancing the usability of developer tools within the EOS ecosystem.

Founder

20172021
Cypherglass, EOS Network Infra Provider

  • Established strategic marketing relationships and executed high-impact ecosystem campaigns, consistently positioning Cypherglass as a top-ranked EOS validator.

  • Launched and managed a $100k EOS token bounty campaign, directly driving developer engagement, community contributions, and active ecosystem participation.

  • Advised Pomelo’s executive leadership, influencing the creation of one of EOS’s pioneering permissionless worker proposal systems designed to sustainably fund developer innovation.

  • Scaled the Everything EOS YouTube channel to 5,000+ subscribers, solidifying its role as the official EOS Network educational channel and significantly increasing brand authority within the blockchain community.

Portfolio