Download PDF

Summary

Marketing leader with 8+ years of experience scaling adoption for blockchain infrastructure and fintech products. I specialize in go-to-market strategy, user acquisition, and brand positioning that connects complex tech with real-world use. My background spans early-stage and growth-phase teams, where I’ve led product launches, built performance-driven campaigns, and created systems for sustainable community and content-led growth. I focus on what moves the needle—clear messaging, measurable impact, and cross-functional alignment across product, growth, and partnerships.

Career Highlights

Scaled Hackathon Growth through Content & Influencer Strategy
Planned and executed the go-to-market and distribution strategy for a global DeFi hackathon co-hosted with a major cloud provider. Drove over 1,600 qualified project submissions through influencer partnerships, targeted social, and community activation. Resulted in 10+ high-quality projects entering an accelerator pipeline.

Led Ambassador & Advocacy Programs Across Multiple Ecosystems
Built and managed global ambassador programs for infrastructure and exchange platforms. Redesigned incentive structures to prioritize retention and quality engagement, directly increasing active participation and driving organic user acquisition in priority markets.

Drove Decentralized Governance & Contributor Ecosystems
Led network governance campaigns and incentive design for a Layer 1 protocol. Managed a $100k technical bounty campaign, attracting over 300 devs. Advised contributor grant systems and scaled ecosystem media channels to 10k+ subscribers with an education-first content strategy.

Professional Experience

Obi Technologies

20232025
Marketing Advisor

Advised on product marketing and positioning strategy for an open-source security layer powering seedless, modular, and non-custodial wallets. Obi enables wallet developers to integrate advanced account abstraction features—such as updatable multi-sig, modular authentication, and recovery protocols—without compromising user experience or security.

    • Advised on brand strategy and go-to-market positioning for an open-source wallet security layer built on modular, account-abstracted architecture.
  •  

    • Developed Obi’s core messaging and narrative to differentiate it in the wallet infra space as “cold wallet security with hot wallet convenience.”

    • Led GTM planning for developer adoption across both EVM and non-EVM ecosystems.

Head of Growth

20242025
WOO X & WOOFi

Ecosystem growth across CEX and DEX platforms, driving adoption through strategic partnerships, ambassador-led marketing, and data-backed content initiatives. Built cross-functional campaigns aligned with product and BD goals to increase retention and user engagement.

    • Redesigned and scaled a global ambassador program, turning it into a high-impact acquisition channel through restructured incentives and clearer success metrics.

    • Introduced performance tracking systems using Mixpanel, enabling weekly optimization of growth levers across user funnels and campaign touch points.

    • Strengthened community-driven acquisition by aligning messaging, education, and partner activations across DeFi ecosystems.

Developer Acquisition & Growth Lead

20232024
QuickNode

Led go-to-market and ecosystem marketing for a blockchain infrastructure platform, focusing on adoption, developer engagement, and multichain growth strategy.

    • Designed and scaled an ambassador program that generated 40+ pieces of technical content and drove an increase in self-serve developer signups over two quarters.

    • Executed targeted influencer and YouTube content partnerships, leading to a 2x increase in monthly site referrals from organic and referral sources.

    • Introduced performance tracking via Mixpanel and internal dashboards, reducing onboarding drop-off rates through improved user journey insights.

    • Represented QuickNode at industry events including NFT Miami and Consensus 2023, supporting 5+ strategic partnerships and increasing inbound interest from enterprise dev teams.

Ecosystem Growth & Marketing Lead

20212023
Binance, BNB Chain

Drove adoption and ecosystem growth for BNB Chain through strategic co-marketing, go-to-market execution, and community-led expansion across core infrastructure products.

    • Led go-to-market for BNB Greenfield, a decentralized storage protocol, focusing on positioning, messaging, and strategic content to drive developer onboarding and awareness of data ownership use cases.

    • Launched and scaled the BNB Chain Martians ambassador program, activating local leaders and communities to drive grassroots adoption and technical engagement globally.

    • Organized BNB Chain Innovation Pitch Days, connecting 100+ Web3 startups with institutional investors, validators, and ecosystem partners to increase visibility and deal flow.

    • Managed content and campaign strategy for the Moralis x Google “Defining DeFi” Hackathon, generating 1,600+ project submissions and onboarding top-performing teams into the BNB ecosystem.

Senior Product Marketing Manager

20202021
Bullish Exchange (formerly Block.one)

Led product marketing and ecosystem growth for EOSIO infrastructure, supporting the successful launch and early user adoption of Bullish Exchange.

    • Executed ecosystem marketing strategies that increased active user onboarding by 35% QoQ and doubled participation in governance voting within nine months.

    • Developed technical documentation and educational resources that contributed to a 40% increase in developer signups and reduced support requests by 25%.

    • Supported coordination of network-wide governance and proposal campaigns, resulting in 1,200+ new contributors participating in protocol discussions and grant initiatives

Founder, Managing Partner

20172021
Cypherglass, EOS Network Infra Provider

Founded and operated a top-ranked validator organization on the EOS network, driving ecosystem growth, developer engagement, and governance innovation.

  • Built strategic marketing and community partnerships that consistently positioned Cypherglass among the top 5 EOS validators by community vote.

  • Launched a $100k EOS bounty campaign, resulting in 300+ developer contributions across tooling, education, and infrastructure projects.

  • Advised the creation of Pomelo, a permissionless worker proposal system, helping shape funding mechanisms that supported 100+ open-source initiatives.

  • Scaled Everything EOS, an educational media brand, to 10,000+ subscribers and established it as the network’s go-to technical and governance resource.

Portfolio