Ali Ahmed

At Dubai Holding Asset Management (DHAM) I handle Marketing sourcing for Dubai Holding, Dubai Asset Management, Dubai Retail, Meraas Dubai Community Management & Dubai Institute of Design & Innovation as well as assist with Services Category sourcing. During my time I've worked on multiple tenders such as onboarding Creative, Media Buying, Social Media, & Public Relations agencies I've also worked on events such as GITEX, Gamescon, Tokyo Game Show, Adtech, CABSAT, Arab Media Forum, Dubai Lynx, amongst others.

I've ensured timely processing of purchase requisitions in accordance with departmental policies & procedures while maintaining a positive working relationship with internal customers & vendors alike to execute the procurement process, efficiently and effectively.

I've identified strategic partners with who we regularly work & put in place framework agreements to cater to ad-hoc projects & improve the effectiveness & efficiency of work.

I've implemented category & procurement plans, & group-wide consolidation & built an events calendar for our verticals which lets us forecast, be efficient & effective in our sourcing.

Worked closely with the Marketing department & added value on projects, during which I've worked on projects in excess of AED 300m & contributed to 30% savings to date.

I worked as an Account Manager at FP7 Dxb, on L’Oréal Paris Dermo, L’Oréal Paris hair, L’Oréal Paris Make-up, Maybelline NY and Coca-Cola. I was committed to achieving the client's goals & organize the agency's creative & administrative staff to produce effective campaigns, through routine tasks such as: 

• Working with account planners to work on advertising strategies for campaigns 
• Ensuring deadlines are met at all costs
• Reporting on campaign progression
• Managing the account's budget and invoicing the client
• Working in close proximity with the Production team on Production related briefs such as stand designs, PR kits, mall activations, event-related logistics 
• Working with Media team ensuring airing material is developed & delivered in time 
• Market visits, followed by presentations to convey in-store activation for brands 

At FP7 Dxb we won multiple awards, some of these were Dubai 2011 Lynx for Maybelline Red Mark, Dubai 2012 Lynx Bronze award for Coca-Cola's Two Worlds One Song.

Major in Marketing
Minor in Management