Carro - The platform which enables retailers and suppliers to connect and share sales revenue without having to manage inventory or pay up front costs.
Director of Product
- Responsible for ensuring the product delivers the promise.
- Own the roadmap and prioritization of all initiatives across the company involving the product and all program initiatives.
- Manage a team of UX, Design, Product, and Product Marketing
- Developed product marketing discipline
- Created a customer feedback funnel that tied directly to prioritization and ranking.
- Created full Go-To-Market playbook resulting in a 0-100 increase in communication and promotions for the product and the brand.
- Lead the upcoming website redesign to focus more on enterprise sales and introduce a new value prop (coming soon).
- Restructured Onboarding resulting in changing a 76% drop-off rate to 22% resulting in an increase in overall customers.
- Changed the entire product catalog to drive more partnerships and GMV resulting in a 3x growth in product sales and 10x growth in product additions to partner stores.
- Implemented in app education creating a 20% reduction in support requests
- MOR planning