AMANI MOUSSA

Core Duties:

• Directed the fast paced go-to-market strategy and lifecycle management for both enterprise and consumer products being introduced into the competitive market. Responsibilities include defining value proposition, tracking product expenditure and maintaining performance objectives 
• Structured compelling product narratives, marketing strategies and campaign material, driving customer engagement and adoption.
• Investigated potential product leads and introduced high performing products into Telstra's portfolio through careful analysis of brand alignment, market demand and potential revenue 
• Partnered with cross-functional teams and stakeholders to collaborate and drive alignment on product objectives and coordinate timely execution of deliverables, in an agile work environment
• Led cross-functional collaborative ideation sessions, successfully fostering a creative environment and developing strategies and solutions 
• Authored digital promotional content and imagery for Telstra products on digital channels. Implemented creative digital visual merchandising strategies, enhancing brand presence and promotional impact.

Highlights:

• Consistently achieved 100% of KPIs (e.g. NBN Activations) by strategically positioning offers, leveraging exclusivity windows, and optimising visibility across channels
• Generated the highest volume of post sales leads by prioritising customer and needs, managing product expectations, and cultivating repeat business through strong client relationships.

Core Duties:

• Communicated with SMB and Enterprise clients to assess technological needs and deliver tailored solutions that addressed critical business challenges 
• Led end-to-end sales execution, combining face-to-face engagement and cold prospecting to drive customer acquisition, retention, and revenue growth
• Built strong relationships and rapport with new/existing customers through consistent product and post sale support, to drive engagement and loyalty
• Implemented a creative visual store merchandise strategy based on seasonal promotions, brand imagery and demand 

Highlights:

• Increased social media engagement by 30% over an eight month period, by diversifying content and piloting different optimisation strategies, to successfully implement the most effective strategy for each social media platform 
  
• Built digital exposure through B2B collaborations with industry professionals & micro influencers that matched brand identity 
• Created and maintained a consistent and engaging brand identity that aligned with Wonderful Kitchen's family business values

Core duties:

• Statistical analysis and visualisation of sales and marketing data, to further our understanding of the customer perspective & inform business decisions. 
• Scheduled and planned digital marketing across Email, TikTok, Instagram, Google Ads, Houzz & LinkedIn, ensuring consistent branding & product narrative across all platforms
• Designed relatable dynamic digital content that was on trend, to market upcoming product deals. Digital content includes: stories, grid/page content, emails, videos etc 
• Documented business performance by preparing reports on project updates, performance metrics, and emerging trends in line with KPIs.