Bachelor of Business (Marketing) Bachelor of Science in Information Technology (Interaction Design) - Credit
- University of Technology Sydney
Summary
Commercially driven product and marketing specialist with 4+ years of experience across product strategy, client engagement and GTM execution. Demonstrated expertise in launching large scale products into the competitive market, building brand identity and perfecting the customer's digital experience to drive revenue and growth. Strong stakeholder management capability with a continuous commitment to learning
RELEVANT Work experience
02/202301/2025
Product Management Specialist
Telstra Corporation Limited
Highlights:
- Designed a pre launch marketing strategy for an innovative broadband product, that reduced product stigma & secured a 15% increase in customer acquisition
- Revitalised an underperforming cloud-based product in its decline phase, exceeding six-figure revenue targets through targeted growth strategies.
Core Duties:
- Directed the Go-To-Market execution and product lifecycle for enterprise (broadband and SaaS) and consumer (streaming) products in the ANZ market, leading budget planning & performance reporting to drive revenue growth
- Designed marketing strategy, commercial campaign assets and built client-facing value propositions that empowered marketing and sales teams to convert pipeline into revenue.
- Authored digital promotional content and imagery for Telstra's streaming offers on their digital channels. Implemented creative digital visual merchandising strategies, enhancing promotional impact and increasing streaming activations
- Spearheaded complex product launches by unifying cross-functional teams, ensuring compliance, stakeholder alignment and on-time delivery of key initiatives.
- Managed key partnerships (Disney+ and Binge), coordinating promotional strategy to maximise third party product sales
- Directed client, stakeholder and cross functional workshops, to collaborate on product and growth strategy & solution
02/202002/2023
Business Sales Specialist
Telstra Corporation Limited
Highlights:
- Exceeded unit based sale targets, consistently achieving 110–130% of monthly quotas, through effective translation of complex product offerings, solution led selling and objection handling.
Core Duties:
- Led account portfolio management and end-to-end sales execution, combining face-to-face engagement with outbound prospecting (cold prospecting, cold emailing) to drive customer acquisition, retention, and revenue growth
- Consulted with SMB clients to assess operational needs, delivering tailored solutions across broadband, payments and security that addressed key business challenges with Telstra’s product suite.
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Built repeat business through strong client relationships and effective client database management, increasing customer retention by prioritising customer needs, managing product expectations, and providing post-sale client support.
01/202001/2021
Digital Marketing Executive
Wonderful Kitchens Rennovations
Highlights:
- Achieved a 60% uplift in eDM and social media engagement, by testing and refining platform-specific content and optimising strategy.
Core Duties:
- Planned, created, and scheduled multi-channel digital content across eDM, LinkedIn, Instagram, Google Ads, and website to promote product launches, elevate brand visibility and drive revenue growth
- Established a cohesive brand identity that aligned with Wonderful Kitchen’s family values, leveraging emotional storytelling and delivered a consistent experience across omnichannel touch points
- Prepared monthly/quarterly performance reports outlining sales and revenue analysis and channel performance to support data driven decision making