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Andrea D'Alessandro

Marketing Lead

Summary

Solid experience in Pharmaceutical Business Management in National and International environment accross different channels (Retail, Hospital) and Therapeutic Areas (eg Gastro, Cardio, Respiratory, Muscle-Skel).

My education, together with my marketing experience in different Global Pharma companies, provided me with remarkable analysis and problem-solving skills that, combined with project management and fast decision-making attitude, are distinctive features of my profile.

Work experience

06/2020Present

Senior Strategy and Execution Lead

Chiesi Global Marketing, Parma

Leading the internationalization of Chiesi Global CHC (born in 2020). Food supplements (NHCO Brand) + OTC global Turnover 85M€

  • Global 10y Strategic Plan CHC
  • NHCO Brand focus: definition of the global commercial strategy, FF sizing, POS & digital activities, pricing policy, brand story
  • Operations & life cycle management: cross-functional team lead with Global Manufacturing, Regulatory, EU affiliates 
  • Business Development: evaluation of external business opportunities in cooperation with Global BD
  • Project lead: new Governance model, Geographical expansion
06/201806/2020

Business Advisor

Chiesi Region Europe, Parma

Responsibility in the commercial governance of Top 5 EU countries (IT, FR, ES, DE, UK, 1.2B€ Turnover)

  • Approval of Budget & Forecast, Annual sales target definition and monthly Business Review Meetings with affiliates
  • Approval of Affiliates and Region EU 5y Strategic Plans
  • Definition of Affiliates' commercial strategies (eg S&T, bonus schemes, call plans) and analysis of the performance
  • Ensure affiliates sustainable growth and profitability, in cooperation with Region Finance and HR teams
  • Support in the preparation of Business Plans for BD activities
06/201606/2018

Senior Brand & Territory Manager

Chiesi Italy, Parma

Leading the Muscle-Skel & Gastro portfolio (Rx & Food supplements- 6 products, 25M€ Turnover) targeting Ortho & Gastro. BDG: 1,8M€ 

  • BDG/FCT sales & investments, gap analysis (sell in-out, Rx)
  • Line Ext project lead for Muscle-Skeletal line (Darfax & Kalanit) 
  • KOLs management, scientific promotion materials, project management (eg CME, congresses)
06/201506/2016

Product Manager

Abbott EPD - Mylan, Rome

Leading the Pain & Respiratory portfolio (Rx & OTC- 4 products, 40M€ Turnover), targeting GPs, Ortho and Pharmacies. BDG: 2,5M€ 

  • Brand lead for the Rx portfolio: promo materials, KOL engage
  • Pharmacy strategy for OTC products: seasonal TV ADV planning, commercial policies, POS activity (eg promo materials, displays) 
  • Line Extension kick off for Womens' Health brand Gx
06/201306/2015

Medical-Marketing Project Manager

IFB Stroder - Servier Group, Rome

Leading the relaunch of the brand Corlentor (20M€ Turnover) in the hospital & retail market, following the Therapeutic Plan removal, targeting Cardio, Internists and GPs. BDG: 2,2M€

  • Preparation of visual aid & detailing scheme
  • CME/congresses planning and management
  • Follow up at Hosp level of Post Marketing Observational Studies
01/201201/2013

Junior Product Specialist

Pfizer Inc., Rome

Supporting the promotion of the Anti-pneumococcal vaccine Prevenar13 through preparation of promo materials, digital activities and market research coordination.

Education

02/201105/2012

MASTER IN MARKETING AND COMMUNICATION, MIMEC

Bocconi University, Milan, IT
09/200509/2010

BACHELOR OF PHARMACY

University of Siena, IT

CERTIFICATIONS

02/201306/2013

ENGLISH FOR BUSINESS ADVANCED - C1 LEVEL

Malvern House, London, UK
09/201001/2011

PROFESSIONAL PHARMACIST QUALIFICATION

University of Siena, IT