Andrea Hofer

• Manage a 4–person team responsible for email and social media relationship building for a community of 10 million+.

• Use Hootsuite, Tailwind, Helpspot, and Meltwater to create monthly reports on community mentions, engagement, and pain points. Implemented Conversocial to measure community engagement with marketing initiatives.

• Social community growth: Increased Facebook followers by 14% (520+K total), Twitter followers by 106% (70+K total), Instagram followers by 182% (70K total), and Pinterest average monthly viewers by 84% (240k average monthly viewers) in 1 year.

• Used insights to prioritize product improvements and implemented customer service automation processes, reducing time spent on customer issues by 50% while increasing customer satisfaction.

• Instituted employee achievement program awarding travel to 14 global community events/year.

• Managed a 4 person team responsible for the social media presence of Gilt Groupe, Clarisonic, The Dreaming Tree, Ooh La La, and Kim Crawford.

• Performed data analysis to develop actionable insights and social media trainings.

• Developed and managed campaigns:

• LIVE@GiltHome: Weekly one-hour chat on Gilt Home’s Facebook wall with a design influencer

• #AskGilt: holiday-themed tweet chat for Gilt Groupe.

•  Guest hosting influential tweet chats.

•  Gilt Home's "Design My Space" Facebook contest.

•  Gilt Home's "Pin Into Summer" pinterest contest.

• Clarisonic’s #SonicChat tweetchat, which has a tweet reach of up to 27 million.

• Quickly build relationships with influencers, resulting in high value blog posts.

• Authored posts appearing in Gilt Groupe and Design Milk’s blogs.

• Founded Gilt Home’s social platforms and in 18 months had 40,000 Facebook fans, 12,000 twitter followers, and 10,000 Pinterest followers.

• Gilt Home’s Pinterest profile featured on the New York Times and Huffington Post as a “brand to watch.”

• Dreaming Tree’s Facebook page is now responsible for 5% of revenue.

• Monitored all mentions of Windows 7 Pro in 30 target tech forums via Radian 6 and performed data analysis on 200 mentions per week to develop actionable insights.

• Engaged with an average of 20 online influencers each week.

• Crafted responses for tech influencers' frequently asked questions.

• Created tech influencer outreach strategy.

• Increased website traffic 19% by creating and implementing marketing plans including seven-city book tour reaching 550 participants.

• Developed presence on Facebook, Wordpress, Twitter, customer review page, and press kits reaching 1,000 reporters and bloggers.

• Increased Facebook fans 8x to 1,600 and monthly blog traffic 6x to 12,000 in 6 months.

• Wrote content using SEO strategy for blogs and newsletters reaching 380,000 readers, increasing company blog’s Google ranking for “beauty bunch” to number 1.

• Created and implemented plan to found Las Vegas affiliate association. • Created opinion editorials, press releases, and letters to the editor for the Las Vegas Review Journal. • Brought in four $100,000+ grants via donor research, communication, and grant writing.

• Created presentation on successful grant writing for AAE's Annual State Leaders' Conference in Dallas, TX.

• Instituted surveys of 35,000 member base, published results in Education Matters.

• Developed 6 business and marketing plans.

• Established company's 501c(3) status.• Wrote RFPs, RFQs, and grants; generated donations from local foundations.• Coordinated entrepreneurship training course, created marketing copy, presented on grant writing.

• Focus: Political Psychology.

• Concurrently employed as a research and teaching assistant.

• Engaged in database management, statistical analysis, and research presentation.

• Taught undergraduates, proctored and graded exams, developed online student resources.

• Conducted 7,000 respondent nationwide survey of reactions to word choice, resulting in the research paper Information Effects On Support for Gay Unions.

• Elected to FSU Honors Council (1,500 honor students) • Deans List (every semester) • Florida Bright Futures Scholarship • President's Scholarship • Golden Key • Phi Eta Sigma • Phi Beta Kappa • Phi Kappa Phi • Omicron Delta Epsilon (economics honors society)