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Andrew Dorcas, MBA

Senior Sales and Marketing Executive

Career History

June 2018Present

Senior Vice President, Sales

ARHT Media Inc.

Lead a global sales team across EMEA, America and Asia, for the sales and rental of Holographic Telepresence Solutions, primarily for the MICE and Higher Learning industries

Develop new strategies and best practices, including CRM, Collaboration Platforms, Lead Generation, Sales Tools, and Reporting. 

Jun 2017May 2018

Vice President, Partnership Development

SQUARE CROP STUDIOS INC.

Designed and lead B2B sales and partnership efforts for both the Parent Life Network and Student Life Network, focusing on brand and agency partnerships across Canada.

Through the design of an effective B2B sales and marketing strategy, our team specifically focused on lead generation and growing the pipeline, ultimately expanding revenue in current verticals, while effectively expanding into new ones.

Clients: RBC, Sun Life, Rogers Communications, Bell, Metro, Skullcandy, Honda 

Jan 2017Jun 2017

Vice President, Business Development [Consulting Contract]

ISG TRANSPORTATION INC.

Designed and implemented an inbound sales and marketing strategy using digital and social media, with a specific focus on lead generation and pipeline management, as well as cold calling and industry networking.

Feb 2015Jan 2017

Vice President | Brand Solutions

XMC SPONSORSHIP & EXPERIENTIAL MARKETING

Lead marketing and business growth initiatives for the Sponsorship and Experiential Marketing group of XMC.

Marketing: marketing strategy, communications, content, partnership management, agency collaboration

Business Growth: networking and sales management, pipeline, strategy development for prospective clients, internal and external collaboration

Jan 20112019

Founder | President - Sales

3SP MEDIA

Created a successful media business with  20MM+ in consumer reach each month with OOH, sampling, mobile, and social solutions.

Representing media and marketing programs through The Beer Store, FANPASS Media, Office Sampling, and Collective Bias, 3SP Media delivered consumer and fan engagement, product trial, social reach, all  with measurable results.

Jan 2010Nov 2011

Vice President, Client Service | Business Development

ESPRESSO AGENCY

Lead and supported both the Client Services and Business Development Teams for Espresso in Canada, United States and Brazil.

Developed strategies and programs for clients to achieve success against various objectives and business needs.

20092010

Director, Marketing & Business Operations

SAMSUNG ELECTRONICS CANADA, Mobile Division

Maximized the results of sales (~$400M) & brand awareness while ensuring profitable operations of the mobile division in Canada. 

Drove the launch of several smart and touch phones in Canada, working with both the Korean and USA product teams. Partnered with  Microsoft, Android and the global Bada OS teams to launch new OS platforms, Smartphones, App stores, SDK releases, and Widgets.

Increased an already  #1 market share (31% to 34%)  and  sales volume level ($300M to $400M),  while simultaneously cutting costs and improving efficiencies in the daily operations.

Led all agency relationships for creative, promotional, social, digital, experiential, sponsorship activation, and training needs.

Jan 2003Jan 2009

Director, Marketing

SAMSUNG ELECTRONICS CANADA, CE Division

Returned a 5 year CAGR of 57%  for the CE division, growing  market share from 6th position to 1st. Increased average selling price/unit for the division by~ 3x in 5 years. Expanded the channel penetration from 18% to 93%  coverage, winning numerous retail awards. 

Led the product marketing, communications, training, and field marketing teams. Guided the development of all product/pricing/channel/promotional strategies, presentations to clients, and industry leadership positioning, while managing the divisional P&L. 

19972003

Senior Marketing Manager / National Accounts Manager

SONY ELECTRONICS CANADA, CE Division

Various Roles with the organization, in both Marketing and Sales. Maintained top market share position, growing brand preference scores annually. Led client relationships and strategy development with various national accounts. 

May 19911997

Manager, Marketing Coordinator, Logistics Coordinator, Retail Store Manager, and Customer Service Rep

SUNBEAM CANADA

Various Roles with the organization, which proved to be the launchpad for my career, through understanding many aspects of the organization. 

Education

20032005

M.B.A

Rotman School of Management - University of Toronto

Class Valedictorian

Jan 1990Jan 1991

B.B.A Program

University of New Brunswick