Andy Garfield

Managing the DTC channel, including Web, Amazon and eBay

• Increased website sales +14% YoY by resolving indexing issues, scaling paid acquisition and executing targeted promotional campaigns
• Resolved a long-standing Amazon KYC issue, restoring full trading capability and improving account health to 1000
• Launched own-brand range and expanded catalogue, driving growth and improving margin without Buy Box competition
• Introduced Amazon Ads, unlocking sales on inactive SKUs and establishing a scalable paid strategy
• Partnered with brands to secure funded advertising and improved commercial terms, enhancing profitability as a reseller
• Identified and mitigated large-scale fraudulent order activity on Amazon, implementing controls and working with Amazon to protect top-selling SKUs and ensure continuity of trading.

• Improved eBay performance to Top Rated Seller while optimising ad spend to increase profitability. 

Managing growth across 10+ Amazon locations for a Sunday Times Fast Track 100 company 

• Recording & analysing sales data, on hand position, forecasts, ad campaigns and other key metrics
• Building the Amazon strategy for the business and delivering - using tools to support this (e.g. Brand analytics & product opportunity explorer)
• Participating in Amazon programs, such as DI (Direct Import/FOB) & stellar
• Implementing software to improve processes, e.g. Sellics
• Negotiating terms & securing vendor accounts in new locations
• Led an ecommerce project to consolidate our websites from 5 to 3 sites
• Hired an agency & freelancers to add more resource to our Amazon channel and manage them 
• Attend meetings at Amazon HQ to give feedback on their sustainability programs and for account management meetings 

Providing Ecommerce services to a local business

• Identified an opportunity to sustain their sales during lockdown
• Launched a Shopify store with an app to offer a click & collect, plus local delivery solution
• Proved hugely popular during lockdown, well received by customers and positive press
• 13,000 SKU store
• Working with freelancers to amend the Shopify theme 
• Basic HTML, CSS skills
• Providing direction & processes for the team to grow the site

Small business providing additional personal income

• Identified a market niche 
• Achieves continuous organic growth - over 250,000 Downloads
• First search result for targeted keywords in Apple's App Store
• Leading the niche market with developments
  • First app offering posted prints
  • First app offering the digital photo code, allowing customers to retrieve their photo on the government website
    

Contributes to the continued growth for the company’s high volume (Inventory +80,000 SKUs) online marketplace sales (eBay, Amazon, Flubit and website)

• Managing Seller Central accounts across UK, EU and ROW markets
• Keeping accounts within KPI's - Managing negative feedbacks, Complaints, Claims, Prohibited goods, IP Infringement Claims
• Led development & growth of the website - identifying areas to develop, carrying out the hiring process, adjusting Google PLA Campaigns
• Other tasks: Repricing via excel and accompanying software, Buying of stock, answering customer queries, updating social media accounts

This role was during a stay in Ireland while going through what is known as the "Surinder Singh" process. 

• Passed Insurance & Financial Exam meeting the Central Banks competency in advising customers.
• Assess insurance health claims for payment 
• Advise customers on their insurance claims

After falling in love with a nice Brazilian lady, I jetted off to Rio de Janeiro to get married and found myself on a journey which is commonly referred to as the  "Surinder Singh" route and "Skype Family" to exercise EU treaty rights. The link below probably explains this best:

• http://www.bbc.co.uk/news/uk-23029195

• I have now completed the process and living in Leicester with my wife. 

Assisting in the company's progression of online sales and the running of the store's photo department

• Listing products on Marketplaces, taking product photos, editing photos
• Answering customer queries
• Keeping accounts active with positive feedback
• Adjusting PPC campaigns 
• Purchasing stock

• Creating adverts for Newsletter
• Content creation for website
• Achieved a 30% website traffic increase - Adding the company newsletter to the website
• Updating social media accounts
• Day-to-day banking and reporting
• Managing credit control for account customers

Passed

Passed

Passed

Grade: Passed

Grade: Distinction

Grade: B

Grade: PASSED