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Key Education

  • MBA Masters of Business Administration (University of Essex, 2019-2022) - Still underway.
  • Leadership & Strategic Management Diploma - Level 7 (University of Essex | CMI Chartered Management Institute, 2019-2022) - Still underway.
  • CIPD Diploma in Human Resource Management - Level 7 (ICS Learn | CIPD Chartered Institute of People Development, 2020-2022) - Still underway.
  • Bachelor of Arts (Internet Studies) Degree (Curtin University of Technology, 2006-2009) - (Equivalent to UK Bachelor's Degree with Honours 2:1) Internet Studies Degree & Journalism Minor.
  • Numerous Marketing and Business Diplomas (Mostly NVQ Level 4-7) - See below for details.

Professional Memberships

  • MCMI - Member of the Chartered Management Institute
  • ACIM - Associate of the Chartered Institute of Marketing
  • MIDM - Member of the Institute of Data & Marketing
  • Student APM Member - Student member of the Association of Project Management
  • Student CIPD Member - Student of the Chartered Institute of People Development

Work History: 2010-Present

  • Business Consultant & Trainer (AngelaRandall.net, 2008-Present) - I work on a freelance consulting basis with many businesses and individuals to transform their careers and businesses, to build their brands, develop products, obtain finance, manage operations, problem-solve, analyse their business, manage projects, manage events, market their services and publicise their work. I offer management consulting services for business transformation, working with clients to determine the effectiveness of their current strategies, processes, and execution, then transforming the business with new strategies, process improvements, deployment and visual data analysis to track improvement. I finish by training and coaching staff to ensure follow-through on the processes. I also deliver standalone marketing training to business associations and private companies. I've acted in governance roles as a trustee, advisor and chairperson. Organisations I've worked with include environmental campaigners, charitable organisations, innovative entrepreneurs, leadership development consultants, HR consultants, business accellerators, venture capitalists, charity coalitions, career consultants, engineering companies, open-source data, holiday accommodation, performing arts associations, events and festivals, business publications, marketing publications, tech publications, lifestyle publications, small businesses, models, and solopreneurs. 
  • Virtual Assistant / Consultant (Bay Tree VA, 2021-Present) - Working flexibly with multiple organisations on a variety of executive assistant / secretariat / consulting / management tasks including HR administration, project management, operations management, financial admin, database management, training, marketing, PR, campaign management, business analysis, and business consulting. Organisations I've worked with include high-profile charities, international agricultural innovators, small businesses, financial institutions, international training providers, HR consultancies, and global academic institutions. 
  • Marketing Manager (Rockford, 2017-2021) - As marketing manager at Rockford, I was responsible for all forms of marketing, including branding, website management, social media, email marketing, inbound marketing, business development, advertising, press releases, developing marketing collateral, CRM management, marketing intelligence analysis, project management, events, conferences, PR, and internal communications.
    • I project-managed the new website design and implemented features designed to change customer access to digital-first communication.
    • I also worked closely with government change instigators from Sharing in Growth to help them communicate their strategic vision to our employees and embed the new processes permanently. My role alongside the Sales & Managing Director of Rockford and Marketing Consultant from Sharing In Growth involved redefining the company's business plan and overall strategic direction, as well as the specific marketing direction. We then worked together to facilitate more company-wide tactical planning and ensure the overall strategic direction was maintained.
    • At a marketing level, I was completely in charge of branching out into two new non-defence industries: aerospace and general industrial, including motorsport. After one year we had over £28m worth of leads and deals within those industries, including contracts with key accounts that would raise our profile within those industries and open many new doors. This amounted to around 30% of total business activity.
    • I revised Rockford's internal communications strategy to use a more effective template using branding inline with external communications. I also recommended the company begin to use Slack for an internal channel-based chat rather than hosting numerous in-person meetings. I also instigated the move to using Hubspot as our CRM for sales, marketing, business development and customer service.
    • Ultimately, I was responsible for the tracking and analysis of all leads, submitting financial projections across teams to facilitate forecasting of sales and finance. 
    • I've been directly responsible for over £10m in leads in just one year.
    • My work has resulted in over £75m in contracts in two years.
    • I've supported the sales and business development team to close the most important deals.
    • All our marketing was based on good publicity, PR, SEO, social media and strategic business development. Rockford.co.uk
  • Marketing Director (Bookings Connected, 2018-Present) - Bookings Connected understands that venues and event suppliers need quality leads to contact them on a regular basis and have provided the ideal platform for event service providers to increase sales and grow their businesses. As the marketing director, I'm ultimately responsible for all marketing and business development activities that result in attracting event planners to the website and ensuring event service businesses sign up for paid directory listings. I've also developed a highly effective marketing services package for customers, enabling event services providers to get more leads. BookingsConnected.com 
  • Business Administrator, Marketing Manager & Sales Manager (Palmer Training Academy, 2017) - I oversaw all of the marketing efforts for the B2B training company, covering all forms of business development, social media management, email marketing, content marketing, direct mail campaigns, project management, and management of the marketing and sales teams. I was also involved in costing, forecasting, budgeting, events management and quality management. I re-costed every training offering, analysed historical popularity of courses, then packaged and promoted the most popular disciplines. This business analysis led to a more cost-efficient organisation and enabled me to provide financial projections and forecasting according to the courses we planned to run. 
  • Writer, Editor, Social Media Manager, Managing Editor & HR (MakeUseOf.com, 2009 - 2017) - I was a writer, editor and social media manager at MakeUseOf, writing articles about interesting things you can do online, mostly about social media, browser tricks, online safety and Linux. See lots of my previous work here: http://MakeUseOf.com/tag/author/angela/. As an editor, I researched article ideas likely to perform well, ensured our team covered tech news our readers could actually make use of, adjusted articles for SEO and copy edited the text. I also project managed, edited, designed, and published many books for the company. I managed several remote teams for various different roles, undertook HR and administration activities, and for a time was the managing editor of the entire business and 50+ remote writers. As part of the HR activities, I was in charge of building team spirit within the global workforce, compliance with global employment laws, tracking individual performance, tracking absences, discussing mental health issues with staff, coordinating staff appraisals, reward management, organisational development, maintenance of the employee database, conducting terminations, succession planning and recruitment. MakeUseOf.com
  • Owner & Social Media Manager (Vocal Content, 2014-2017) - My business Vocal Content offered social media management services for businesses and involved me doing business administration, customer service, marketing, business development, and coordinating freelance staff. Regular work for customers involved devising a marketing strategy, community building, monitoring activity online and offering day-to-day social media services.

Work History: 1995-2010

  • Managing Editor (Jigsaw Publications, 2006-2010) - My role as materials development editor of training manuals involved editing, proofreading and converting training documents to XML. I developed an InDesign script that halved the time our editors spent proofreading. I also coordinated and trained a small team, producing detailed in-house standard operating procedures to facilitate the onboarding of new staff.
  • Festival Director (Australian Intervarsity Choral Festival, Adelaide 2006, 2002-2006) - In January 2006 I managed, marketed, and hosted a festival of 200 choristers for two and a half weeks. As part of this event, the 200 participants performed two different full-scale orchestral concerts in two of Adelaide's most prestigious venues to audiences of thousands. As convenor of the event, I was responsible for the project management of every aspect of the concert management, HR, budgeting, fundraising, sponsorship, applying for government grants, submitting financial reports, branding, merchandising, PR, marketing, advertising, logistics, rehearsals, accommodation, legalities, event management of the choral festival, managing 300 volunteer performers and 60 contracted musicians, plus chairing meetings and being the manager of a team of 30 volunteers for a four-year period leading up to the event.
  • Loans & Insurance Call Centre Consultant (Australian Central Credit Union, 2004-2006) - Call centre operative arranging loans and insurance policies for clients. I transformed the business with the development of the company's first in-house information management system to coordinate the ever-changing standard operating procedures and up-to-date policies staff required.
  • Call Centre Ticketing Manager & PA (Bass, 2003-2004) - Customer service representative and ticketing agent for large groups. I automated the data manipulation my department required to provide essential weekly reports for upper management.
  • Publicity & Marketing Officer (Australian Intervarsity Choral Festival, Adelaide 2001, 1997-2001) - In January 2001 I was part of a team who hosted a festival of 200 choristers for two and a half weeks. We performed two different full-scale orchestral concerts in two of Adelaide's most prestigious venues to audiences of thousands. I was responsible for the branding, PR, marketing, advertising, and publicity of the concerts and marketing the choral festival to the participants for a four-year period leading up to the event. I was also part of the fundraising and corporate sponsorship efforts, and developed key communications for stakeholders and community management. 
  • Draughtsman & AutoLISP Developer (Bassett Engineering, 2000-2003) - Technical draughtsman designing and producing fire protection systems drawings for commercial offices using AutoCAD. I simplified our draughting design systems by coding various AutoLISP processes.
  • Call Centre Telesales Consultant & Team Builder (Telstra, 2000) - Outbound telesales consultant for telecommunications call centre. I facilitated morning team meetings and training activities.
  • My Teenage Years - While unsuccessfully trying to juggle minimum-wage work with a self-funded science degree, I experienced a wide variety of roles and industries. I worked in call centres, event ticketing and as a financial services officer, doing both inbound and outbound sales. I also obtained an in-house qualification in finance while working in this industry. Prior to that, I worked in a number of customer service positions, including auditing, bar work, waiting and fast food service. A highlight was working for Apple demonstrating their new computers in department stores. My very early teenage jobs involved paper delivery and various fruit picking. I don't recommend either. 

Education: Degree, Masters Degree & NVQ Level 6-7

  • MBA Masters of Business Administration (University of Essex, 2019-2022) - Still Underway. Business Planning; Business Research; Entrepreneurship; Business Strategy; Marketing in a Global Economy; Sustainable Operations; International Business Environment; People and Organisations; Leadership & Business Performance; Strategic Online Marketing Management; Accounting and Managerial Finance; Managerial Economics; Director's Workshops; and MBA Project.
  • Leadership & Strategic Management Diploma - Level 7 (University of Essex | CMI Chartered Management Institute, 2019-2022) - Still Underway. Level 7 CMI diplomas are developed for directors and senior managers who have the responsibility to translate organisational strategy into effective performance.
  • CIPD Diploma in Human Resource Management - Level 7 (ICS Learn | CIPD Chartered Institute of People Development, 2020-2022) - Still Underway. Resourcing & Talent Management; Managing Employment Relations; Reward Management; Organisational Design & Organisational Development; Developing Skills for Business Leadership; Investigating Business Issues in Human Resources; Human Resource Management in Context; Leading, Managing, and Developing People.
  • Bachelor of Arts (Internet Studies) Degree (Curtin University of Technology, 2006-2009) - (Equivalent to UK Bachelor's Degree with Honours 2:1) Internet Studies Degree From Curtin University & Journalism Minor Through Griffith University: Socio-Technological Study of Social Networks; Virtual Communities; Media Business; Internet Regulation & Governance; Cyberanalytics; Network Culture & Virtual Society; Internet Communications; Internet Projects; Applied Reasoning; News Writing & Ethics; International Journalism; Broadcast Journalism; Styles & Genres of Journalism; Feature Writing; News & Information Gathering; and Online News Production.
  • Leadership and Management  Diploma - Level 7 (Inspire London College | Training Qualifications UK TQUK, 2020) - Self-Leadership; Leadership & Influence; High-Performance Teams (Inside the Company); High-Performance Teams (Remote Work); Team Building Through Chemistry; Team Building for Managers; Teamwork and Team Building; Organisational Skills; Negotiation Skills; Handling Difficult Customers in Workplace; Talent Management; Stress Management; Time Management; Office Politics for Managers; Business Development and Succession Planning; and Microsoft Office 2016 (Microsoft Excel; Microsoft Word; Microsoft PowerPoint; Microsoft Outlook).
  • Business Development Diploma - Level 7 (Oxford Home Study College | ABC Awards, 2021) - Introduction to Business Development; Developing a Business Plan; Product Development Idea; Product Development and Product Life Cycle; Product Pricing Strategies; Branding and Packaging; Channels of Distribution; Marketing your Product; Creative Thinking and Innovation; Negotiation technique; Communication Skills; Administrative Skills; Change Management; Conflict Resolution; Succession Planning; Talent Management; Risk Management; Business Ethics; and Business Etiquette.
  • Project Management Diploma - Level 7 (Oxford Home Study College | ABC Awards, 2021) - Overview of Project Management; Project Life Cycle; Project Integration Management; Project Scope Management; Project Time Management; Project Cost Management; Project Quality Management; Effective Planning & Scheduling; Human Resource Management; Rewarding Employees; Organising Meetings; Managing Resources; Change Management; Crisis Management; Conflict Management; Stress Management; Communication Management; Procurement Management; Risk Management; and International Project Management.
  • Event Management Diploma - Level 7 (UK Professional Development Academy, 2020) - Emotional Intelligence; Event Planning; Customer Service; Media and Public Relations; Negotiation Skills; Anger Management; Appreciative Inquiry; Achieve and Record Management; Skills to Become a More Likeable Boss; Communication Strategies; Developing Creativity; and Social Media Marketing.
  • Digital Marketing Advanced Diploma - Level 6 (Inspire London College | Training Qualifications UK TQUK, 2021) - Introduction to Digital Marketing; Website Design and Optimisation; Introduction to AdWords; Pay Per Click (PPC); Search Engine Optimisation; Content Marketing; Display Advertising; Affiliate Marketing; Email Marketing; Mobile Marketing; Social Media Marketing; and Digital Marketing Strategy.

Education: NVQ Level 4-5

  • Event Management Diploma - Foundation Degree / Level 5 UK Equivalent (Adelaide Institute of TAFE, 2003-2006) - Event Marketing; Sponsorship; Accounting; Tourism Law; Financial Information; Business Relationships; Managing Event Contractors; Leading & Managing People; Manage Projects; Budgeting; Risk Management; Quality Management; Presentations; OH&S; Conflict Resolution; Business Administration; Event Theming; and Conference Development.
  • Business Administration Advanced Diploma - Level 5 (Oxford Home Study College | ABC Awards, 2020) - Modern Business Environment; HR Management; Performance Management; Business Finances and Resources; Business Marketing; Communication; Time Management; and Risk Management in Business.
  • Diploma in Leadership and Management - Level 5 (Inspire London College | Training Qualifications UK TQUK, 2019) - Self-Leadership; Leadership & Influence; High-Performance Teams; Remote Work; Team Building; Managing; Teamwork; Organisational Skills; and Negotiation Skills.
  • Accounting and Finance Advanced Diploma - Level 5 (Brentwood Open Learning College | ABC Awards, 2021) - Introduction to Accounting; The Role of an Accountant; Accounting Concepts and Standards; Journals and Subsidiary Books; Profit And Loss Accounts; Balance Sheet; Cash Flow Statements; Budgeting; Variance Analysis; Ratio Analysis; Financial Management; Management of Working Capital; and Investment Methods.
  • Diploma in Facilities Management - Level 5 (Inspire London College | Training Qualifications UK TQUK, 2019) - Facilitation Skills; Critical Thinking; Managing Workplace Anxiety; Constructive Criticism; Developing Corporate Behaviour; Business Succession Planning; Handling Difficult Customers; Health and Wellness at Work; and Organisational Skills.
  • Advanced Diploma in Digital Marketing - Level 5 (Staff Training Solutions | ABC Awards, 2019) - Digital Marketing; Social Media Marketing; Digital Marketing Plan; Google AdWords; PPC Campaigns; Email Marketing; Search Engine Optimisation; and Building Brand Through Digital Media.
  • Diploma in Operations Management - Level 5 (Inspire London College | Training Qualifications UK TQUK, 2019) - Supply Chain Management; Human Resource Management; Time Management; Talent Management; Stress Management; Risk Assessment and Management; Project Management; Performance Management; Negotiation Skills; and Meeting Management.
  • Business Analysis Diploma - Level 5 (Brentwood Open Learning College | ABC Awards, 2021) - Internal and External Environment Analysis; The Organisational View and Strategic Planning; Planning and Analysis to Manage Change Effectively; Fundamentals of Business Process Improvement; The Vision Phase; The Design Phase; The Modelling Phase; The Execution Phase; The Monitoring Phase; The Optimising Phase; and Process Improvement with Gap Analysis.
  • Sales Management Diploma - Level 5 (Brentwood Open Learning College | ABC Awards, 2020) - Essential Skills for Smart Selling; Techniques for Maximum Sales; Customer-Focused Selling; Sales Presentation; Body Language as a Sales Tool; Using Telephone as a Sales Tool; Communication Skills; Sales and Marketing; Personal Selling and Sales Promotion; and Sales Key Account Management.
  • Logistics Management Diploma - Level 5 (CPD Courses | ABC Awards, 2021) - Introduction to Logistics Management; Logistics Strategy & Operations; Procurement, Purchasing & Manufacturing Strategies; Transport Management; Manufacturing & Delivery Operations; Warehousing and Material Handling; Inventory Management; Distribution Management; Logistics Planning and Sourcing; Role of logistics in Supply Chain Management; Information Technology Used for Logistics Management; Enterprise Supply Chain Systems; and Performance Measurement of Logistics and Supply Chain Management.
  • Travel & Tourism Diploma - Level 5 (Oxford Home Study College | ABC Awards, 2020) - Professional Ethics of Travel and Tourism; Aviation; Quality Management; Customer Care; Marketing in Travel and Tourism; Transport and Environment; and Human Resource Management.
  • Train the Trainer Diploma - Level 5 (Inspire London College | Training Qualifications UK TQUK, 2019) - Train the Trainer; Assertiveness and Self-Confidence; Communication Strategies; Presentation Skills; Coaching and Mentoring; Conflict Resolution; Creative Problem Solving; Developing Creativity; Negotiation Skills; and Proposal Writing. 
  • Cyber Security Advanced Diploma - Level 5 (Brentwood Open Learning College | ABC Awards, 2020) - Understanding Cyber Security; Types of Malware; Cyber Security Tools & Techniques; Computer Forensics; Developing Cyber Security Policies; and Developing a Cyber Security and Risk Mitigation Plan
  • Business Development & Administration Diploma - Level 5 (UK Professional Development Academy, 2019) - Administrative Support; Communication Strategies; Conflict Resolution; Change Management; Business Acumen; Business Ethics; Business Etiquette; Business Development and Succession Planning; Facilitation Skills; and Organisational Skills.
  • HR Management Diploma - Level 5 (Inspire London College | Training Qualifications UK TQUK, 2019) - Human Resource Management; Hiring Strategies; Employee Motivation; Employee Onboarding; Employee Recognition; Employee Recruitment; Employee Termination; Negotiation Skills; Office Politics for Managers; and Organisational Skills.
  • Recruitment Consultant Diploma - Level 5 (Brentwood Open Learning College | ABC Awards, 2020) - Overview of the Recruitment Industry; The Recruitment Cycle; Candidate Management; Client Acquisition; Client Strategy; Candidate Attraction; Developing a Business Strategy; and How to Run a Recruiting Service Successfully.
  • UK Employment Law Diploma - Level 5 (One Education | Training Qualifications UK TQUK, 2021) - Basics of Employment Law; The National Minimum Wage (NMW) and Living Wage; Minimum Wage; Apprentices, Volunteers and Enforcement of Minimum Wage; Rights During Employment; Employee Rights; Shared Parental Leave and SSP; Immigration, Termination and Other Issues; Immigration and Contractual Terms; Termination and Rehabilitation; Discrimination and Business Transfer; Collective Rights and UK Corporate Governance Code; Legal Privilege and GDPR; and Websites.
  • Child Psychology Diploma - Level 5 (Oxford Home Study College | ABC Awards, 2021) - Child Psychology: An Overview; Overview of Attachment in Childhood; Effects of Separation and Loss on Attachment; Factors that Influence Development; Social and Emotional Development; Understanding the Personality Development of Children; Stages of Language Development; Understanding Moral Development; Problems of Infancy; Problems of Childhood; and Problems of Adolescence.
  • Office Management and Administration Diploma - Level 5 (Inspire London College | Training Qualifications UK TQUK, 2019) - Administrative Office Procedures; Administrative Support; Managing Workplace Anxiety; Office Politics for Managers; Business Acumen; Business Ethics; Business Etiquette; Business Development and Succession Planning; Microsoft Office; and Organisational Skills.
  • Health and Safety at Work Diploma - Level 5 (Inspire London College | Training Qualifications UK TQUK, 2021) -Health and Wellness in Workplace; Civility in Workplace; Critical Thinking; Mental Skills Development; Physical Skills Development; Lean Process and Six Sigma; Conflict Resolution in Workplace; Crisis Management in Workplace; Handling Difficult Customers in Workplace; and Organisational Skills in Workplace. 
  • Construction Management Advanced Diploma - Level 5 (Oxford Home Study College | ABC Awards, 2021) - Construction Management Basics & Project Organisation in Construction; Cost Estimation for Construction Projects; Preliminary Investigations for Construction Projects; Site Organisation and Management; Planning Equipment in Construction Industry; Construction Equipment Management; Construction Material Management; Procurement and Storage in Construction Industry; HR Management in Construction Industry; Quality Control in Construction Projects; Legal Aspects of Contract Management; and Vendor Analysis for Best Buy in Construction.
  • Hospitality Management Advanced Diploma - Level 5 (Brentwood Open Learning College | ABC Awards, 2021) - Introduction to Hotel Management; Managing Front Office Operations; Housekeeping, Engineering & Security; Recruitment and Selection; Training and Development; Quality Management; Marketing and Advertising; Managing Food and Beverage Operations; Managing Interdepartmental Communications; and Accounting in Hospitality.
  • Advanced Diploma of Life Coaching - Level 5 (Oxford Home Study College | ABC Awards, 2020) - Life Coaching Basics; Coaching Process; Life Coaching Tools & Techniques; Communication Basics; Listening Skills; Body Language; Introduction to Neuro-Linguistic Programming; Communication Styles; Starting & Running a Life Coaching Practice.
  • Diet and Nutrition Advanced Diploma Level 5 (Brentwood Open Learning College | ABC Awards, 2021) - An Overview of Nutrition; Basics of Nutrition one; Basics of Nutrition two; Digestion and Detoxification; Eating Disorders; Diet Balancing; Principles of Healthy Eating; Nutrition and the Immune System; Diet and Disease; Women's Health; Nutrition Requirement for Different People; Weight Control Management; Weight Loss Management; Anti-ageing formulas; and the Role of a Nutritionist.
  • Diploma in Marketing - Level 4 (Staff Training Solutions | ABC Awards, 2019) - Marketing Environmental Variables; Markets and Market Segmentations; Consumer Behaviour; Marketing Research Process; Marketing Planning Process; Phases of Product Lifecycle; Pricing Strategies; Branding and Packaging Strategies; and Establishing a Promotional Mix.
  • Project Management Diploma - Level 4 (Staff Training Solutions | ABC Awards, 2019) - Project Life Cycle; Integration Management; Project Scope Management; Time Management; Project Cost Management; Quality Management Processes; Human Resource Management; and Procurement Management.
  • Diploma in Public Relations - Level 4 (Staff Training Solutions | ABC Awards, 2019) - Public Relations; Modern Concepts of PR; PR Management & Organisation; Developing a Communications Strategy; Managing Public Relations: Methods and Tools; Producing Effective PR Materials; Corporate Public Relations; and PR and Media Relations.
  • Interior Design Diploma - Level 4 (CPD Courses | ABC Awards, 2021) - Overview; Key Principles of Interior Design; Elements of a Design; Elements of a Room; Room by Room Design; Essentials of Planning; and Phases of a Project.
  • Environmental Management Diploma - Level 4 (CPD Courses | ABC Awards, 2021) - What is Environment?; Global Environmental Issues; Environmental Planning; Environmental Management Systems; Environmental Law; Environmental Policy; Planning for Environmental Improvement; Implementation-Improving Environmental Performance; Checking Environmental Performance; and Reviewing and Reporting Environmental Performance.

Education: NVQ Level 1-3

  • Diploma in Applied Business Analysis - Level 3 (Global Edulink | ABC Awards, 2020) - Introduction to Fundamental Concepts for Business Analysis; Finding Average Values; Decision Making Data and Information; Sampling; Exploring Data Deriving Information; Frequency Distribution; Summarising Data; Calculate the Mean for Combined Values; Measuring and Evaluating Variation of Data Values; Association Between Variables; Time Series and Forecasting; Financial Modelling; and Financial Analysis Money Interest and Time Value.
  • Building a Consulting Business Certificate - Level 3 (Staff Training Solutions | ABC Awards, 2019) - How to Start a Consulting Business; Developing a Business Plan; and Creating a Sales and Marketing Strategy.
  • Financial Planning Certificate - Level 3 (Staff Training Solutions | ABC Awards, 2019) - The Fundamentals of Finance; Budget Planning Basics; Monitoring and Managing Budgets; and Comparing Investment Opportunities.
  • Public Speaking Diploma - Level 3 (1 Training, 2020) - Introduction to Public Speaking; Evolution of Public Speaking; Overcoming Fear of Public Speaking; Components of a Successful Speech (Parts 1&2); and Three Ps in Speech.
  • Property Law Certificate - Level 2 (Course Gate, 2019) - Residential Property Law; Classification of Property; Land and Estates: The Definition; Registered and Unregistered Land; Title & Registration; Land Usage; Land Trust; Conveyancing and Mortgages; Overreaching; Lease or License; Commercial Leases; Investment Structure & Key Legislations; Adverse Possession; and Proprietary Estoppel.
  • CV Writing and Interview Skills Certificate - Level 2 (Infinity Learning, 2019) - Writing a Resume; Designing a Resume; Writing a Cover Letter; Making Recruiters Come to You; Common Interview Questions; and Remote Job Interview Questions.
  • Certificate of Project Management Six Sigma - Level 1 (Brentwood Open Learning College | ABC Awards, 2019) - Basics of Six Sigma; Project Improvement Tools; and Management Tools for Generating Ideas.

Education: Other Certificates & Awards

  • Data Analysis & Python (Purple Beard Training, 2021) - Data Analysis; Advanced Excel; SQL; Python; and Power BI.
  • PRINCE2® Foundation & Practitioner (Study 365 | PeopleCert on behalf of AXELOS, 2020) - Introduction; PRINCE2® 2017 Overview and Principles; Processes; Themes; Overview and Concepts; Processes; Components; Techniques; and Case Study. Course only (yet to do exams).
  • PRINCE2 Agile® Foundation and Practitioner (Study 365 | PeopleCert on behalf of AXELOS, 2021) - Prince2 Agile; Scrum; Prince2 Recap; Kanban Method; Cumulative Flow Diagrams; Lean Startup; Blending Prince2 And Agile Together; The Hexagon; The 5 Targets; Balance And Prioritisation; The Agilometer; Requirements And User Stories; Rich Communication; Agile Contracts; Frequent Releases; Prince2 Principles; Prince2 Agile Behaviours; Business Case Theme; Organization Theme; Quality Theme; Plans Theme; Risk Theme; Change Theme; Progress Theme; Tailoring; Agile And The Prince2 Processes; Starting And Initiating A Project; Cynefin; Directing A Project; Controlling A Stage; Retrospectives; Managing Product Delivery; Work Packages; Stage Boundary; Closing A Project; and Transitioning To Agile. Course only (yet to do exams).
  • Data Analytics with QlikView (EduCBA, 2019) - QlikView Installation; Data Loading; Report Interface; Scripting; Functions; Documents; Charts; Dashboards; Data Transformation; Data Modelling; and Data Analysis.
  • Agile and Scrum Certification (EduCBA, 2020) - Introduction; Agile; Scrum; User Stories; Estimation; VBP - Value-Based Prioritisation; Planning; Monitoring; Retrospective; XP - Extreme Programming; Lean; Communication; Risk Management; Governance; and Soft Skills.
  • Executive Mini MBA (1 Training, 2020) - Theory and Practical Aspect of Business; Economics and Business; Administration & Management of Employees in Business; Theories on Leadership; Contingency Theory of Leadership; Explanation of the Finances of a Business (Parts 1&2); Understanding of Accounting of a Business; Sales Administration; Marketing Administration in a Business; Human Resource Department in a Business; Personnel Management in a Business; Strategy Planning & Implementation (Parts 1&2); Economic Models of a Business; Financing and Investments of a Business; Investment Appraisals; Management and Leadership of a Company; and Marketing Strategy of a Business. 
  • Public Affairs: How to Be a Government/PIO Spokesperson (Simpliv, 2020) - How to Look Confident on TV; Structuring Your Message; Soundbites for Interviews; and How to Answer Reporters' Questions.
  • TV Presenter Certificate (International Open Academy, 2020) - Different Types of TV Presenting; The TV Production Team; Different Types of Presenting; Fronting a Show; Audience Connection; Difference Between a ‘Personality’ and a ‘Presenter’; Seeing Yourself as a ‘Brand’; How to Talk to Camera; Presenter Techniques; Vocal Delivery; Autocue / Teleprompter Tips; Script Reading; Talkback and Earpiece Training; Interviewing Techniques; Ad-Lib Presentation; Multi-Camera Direction; Live Broadcast; Location Reporting; Camera Technique; Getting Your Image Right; TV Makeup; Successful Showreel; Broadcast Trade Media; Finding On-Camera Experience; Talent Agents; and PR and Media Relations.
  • Business Analysis Certificate (Udemy, 2019) - About Business Analysis; Fundamentals and Key Concepts of Business Analysis; Tools and Techniques Used by Business Analysts; and How to Identify, Group, Prioritise and Validate Business Requirements.
  • Data Science & Analytics Certificates (EduCBA, 2020) - Business Analytics using SAS Beginners; Comprehensive SAS Training; Logistic Regression; R Studio Anova Techniques; R Programming A-Z - Datatypes and Basic Operations; R Programming A-Z - Loop Functions and Simulation; R Programming A-Z - DateTime and Classes; Oracle SQL Comprehensive; Basic PL/SQL in Oracle; Oracle Database Admin DBA 1; Learn Oracle SQL 11g By Example; Introduction to Oracle SQL; Oracle Database 12c SQL Developer & Data; RMAN Backup and Recovery Mechanisms; SQL - The Fundamental SQL; PLSQL Developer; Master Apache Hadoop; Online Cloud Computing Training; Informatica 9.6.1; Retail Analytics Comprehensive; Customer Analytics Course; Analytics Using Tableau; BI - Business Intelligence; Salesforce Administrator; Introduction to MySQL; Introduction to Minitab; Teradata and Informatica; Big Data - Generating Value out of Big Data; Microsoft SQL Server - From Novice to Ninja; and RDBMS & ER Model.
  • Big Data Analysis (The Knowledge Academy, 2019) - Understanding the Fundamentals of Big Data; Planning and Implementing a Big Data Approach to Business; Storing Unstructured Information; Managing Unstructured Information; and Analysing Unstructured Information.
  • Train the Trainer (Mandatory Compliance, 2019) - Understanding Training and Facilitation; Gathering Materials; Creating a Lesson Plan; Choosing Activities; Preparing for the Workshop; Getting off on the Right Foot; Delivery Tips and Tricks; Keeping it Interactive; Dealing with Difficult Participants; and Tackling Tough Topics.
  • ISO 9001 Foundation Course (The Knowledge Academy, 2019) - Fundamental Principles to Quality Management Systems; Requirements of ISO 9001; Layout Standards that Follow the PDCA (Plan, Do, Check, Act) Cycle; and Quality Improvements.
  • Smartly MBA Business Fundamentals (Smartly, 2018-2019) - Marketing Fundamentals; Finance: Time Value of Money; Accounting 1: Fundamentals; Microeconomics 1: Supply and Demand; One-Variable Statistics; and Blue Ocean Strategy.
  • Teach English Now! Foundational Principles (Coursera | Arizona State University, 2016) - TESOL/TEFL Motivation; Risk-Taking; Different Modes of Learning; and Balancing the Teacher Profession.
  • General Insurance Code of Practice Accreditation (CGU Insurance Australia Limited, 2004) - General Insurance Code of Practice: Car Insurance; Home & Contents Insurance; Caravan Insurance; Boat Insurance; and Landlords Residential Property Insurance.
  • Advanced AutoCAD & AutoCAD in 3D (Douglas Mawson Institute of TAFE Panorama Campus, 2001) - Autodesk Training Course: Advanced AutoCAD; and AutoCAD in 3D
  • Auditor Training Certificate (Passenger Transport Board | IQCA, 2000) - Market Research; Overview of Transport System; MRSA Code of Professional Behaviour for Auditing/Observing; Face-to-Face Customer Service; Passenger Transport Board Administration; and Quality Control Procedures.
  • Cafe, Bar & Service of Drinks Accredited Program (Eastside S.A. | Australian Hospitality Review Panel, 1997) - Interpersonal Skills; Occupational Safety and Security; Customer Service, Hospitality Law and Industrial Relations; Customer Relations; Cash & Carry Table Service; Wine & Wine Service; Restaurant Service; Cafe Service; Occupational Hygiene; Bar and the Service of Drinks; Industry Standard Personal Presentation; Job Seeking; and On-the-Job Training Industry Placement.
  • Incomplete Bachelor of Science (Flinders University, 1996-1999) - Science Degree: Mathematics; Physics; Small Scale Structures of the Universe (Quantum Physics); Large Scale Structures of the Universe (Astronomy); Logic & Graphs; Computer Programming (Ada / Fortran / C/C++); Web Development; Information Technology; etc. I didn't finish the degree due to financial constraints, but still completed lots of interesting subjects from all three year levels.
  • S.A. Venture of the Year Award: Blue Chip Status (Young Achievement Australia, 1993) - Young achievement venture "Feutya" sponsored by IBM Australia Limited. Blue chip status signifies excellence in management, sales, and maintenance of company records. 
  • South Australian Certificate of Education (SACE) (Heathfield High School, 1994) - Stage Two: Physics; Mathematics; Biology; Information Technology; and English. Stage One: Economics; Australian Studies; English; French; Health Education; Mathematics 1; Mathematics 2; and Physics.

Executive Summary

Professional with a diverse background in business, analytics, consulting, marketing, PR, events, project management, high-quality customer service, managing teams, web development, and singing.

Professional memberships include MCMI, ACIM, MIDM, student CIPD, and student APM membership. 

Currently studying towards an MBA, a CMI Level 7 diploma in Leadership, and Strategic Management and a Level 7 CIPD Diploma in Human Resource Management. My degree in Internet Studies & Journalism was the equivalent of a UK degree with honours 2:1.

Exceptional communication skills, business acumen, and ability to work with technology. I develop strong relationships with clients, delivering high conversions and client retention rates.

Previous industry experience includes aerospace, defence, industrial, weddings, music festivals, training centres, nonprofits, and finance.

Recent studies have included business analysis (and leading software), leadership and management, operations management, facilities management, project management, marketing, cyber security, HR management, and a number of courses related to industries I may like to work in one day, such as tourism, property law, and construction management.

I have proven experience conducting marketing intelligence analysis, working remotely and autonomously, making appointments, managing a CRM, and following up on leads.

I also offer consulting services for operational improvement, working with clients to understand and overcome business challenges by pinpointing and implementing the changes that will create the greatest impact.

I'm a British citizen with a full driving license and car. I live in coastal Suffolk, and I'm happy to work remotely and travel for work. For a regular commute, I can travel as far as London / Cambridge / Colchester once a week or to closer locations more frequently. 

I value integrity, respect, helpfulness, vivacity, and effectiveness.

Skills

  • Sales & Marketing Management
  • Management Consulting
  • Business Administration & Management
  • PR & Communications
  • Product Management
  • HR Management & Recruitment
  • Writing, Copywriting & Journalism
  • Editing & Proofreading
  • Training & Mentoring
  • Business Analysis & Data Analysis
  • Business Strategy & Marketing Strategy
  • Website Development (HTML/CSS/Javascript)
  • SEO & Content Marketing
  • AutoCAD / AutoLISP
  • Business Development
  • Project Management / Six Sigma
  • Integration Management / Change Management
  • Marketing Consulting
  • Customer Service
  • Persuasion & Negotiation
  • Tourism & Travel Administration
  • Branding & Merchandising
  • Languages: English Native and French B1
  • Advertising (PPC Social & Search)
  • Event Management
  • E-Commerce
  • Email Marketing, CRM & Funnels
  • Social Media Management
  • Writing SOPs / BAU Processes

Management

Previous roles and studies have given me a solid grounding in the necessary skills to manage workforce development, financial planning, budgeting, marketing, communications, risk management, office management and stakeholder requirements in collaborative projects.

My experience in customer service, communications, and marketing is extensive, and I have managed office teams, remote teams, and volunteer groups of between 1-50 people.

I can confidently manage a marketing department with KPIs and clear objectives, including managing a call centre team and a team of sales representatives.

My performance review process stems from motivating and empowering the team members to keep their own records on their day-to-day habits, big wins, continual professional development and how well they're performing. 

My management style is fair and pragmatic, and I am always sure to keep a cool head during times of conflict, sticking to the facts and working towards a resolution. I maintain and expect high standards of behaviour from myself and my staff.

I appreciate how thoughtful and creative communications strategies can impact employee behaviour.

I love bringing marketing and events teams together, and I'm a big fan of quick stand-up meetings where everyone gets a say. These keep the group working harmoniously by making sure we're working towards a common goal, ensuring everyone knows what other people are contributing to the team and that the individuals genuinely care about the other members of the team. 

I aim to help and to create truly customer-centric connections, inspiring and motivating customers and employees at the same time by blending traditional marketing and customer service. My strong leadership style combines a thorough analysis of all information and solution-focused tactics.

Marketing

I believe it's not enough to develop a creative business vision by simply analysing and strategising, crafting a great brand and managing it, although this is crucial to marketing success. It's also vital to develop relationships, to use the tools and tactics relevant to the platforms you're working with, and to respond to changes rapidly. 

A particular focus of mine is online marketing and social media management, especially SEO and inbound marketing techniques that blend traditional PR with content marketing.

I love developing brands, designing strategic marketing campaigns, business growth hacking, traditional business development, influencer marketing, copywriting, running Facebook adverts and other PPC campaigns, cross-channel content plans, CRM and sales team management, traditional marketing processes, small business marketing, event marketing, setting up websites, e-commerce, conversion tracking, and creating email lists and sales funnels to manage potential customers. 

I'm also comfortable on camera and love creating video and audio content. 

Project Management

My diploma of Event Management led me to run festivals and manage large projects for non-profit community groups, marketing the events, fundraising, building community, creating their websites and managing their committees.

I've since gained qualifications in Project Management and Six Sigma.

I am quite capable of balancing the needs of multiple stakeholders, and I'm an advocate of using the net promoter score for assessing customer and stakeholder satisfaction.

Work Testimonials

"Angela Randall is the expert for social media promotion!" -- Tina Sieber

"Fantastic as always. Really love the stuff you're producing!" -- Chris Parsonage

"Ange is really on the ball. Her marketing ideas are great, she knows what she's doing tech-wise, her customer service is spot on, and she really pulls through on what matters. I don't know how she does what she does; computers just drive me mental." -- Colin Brown

"I've subscribed to Angela's monthly plan in the past and was quite happy with the way things were done." -- Jessica Carlo

"Thanks Ange. You're super cool." -- Beth Christian

"Angela is probably one of the best people I have ever had the privilege of working with. Her professionalism, reliability, friendliness, sense of humour, and superior writing talent, made her an absolute delight to work with. She made coming to work worthwhile. I highly recommend her for any work you may have for her. You won't regret hiring her. She's the best. " Mark O'Neill

"Angela Randall was the first person I'd heard of who had automated their social media feeds." -- Kannon Yamada

"Angela was always hard-working, consistent, helpful and was always incredibly quick to grasp all of the necessary concepts. I hope that one day I will be able to work with her again." -- Greg Lexiphanic

Geekery

I have always been very technically proficient, mastering everyday office software (both Microsoft and online counterparts), InDesign, AutoCAD, various programming languages (C++, Ada, Fortran, Javascript, PHP, AutoLISP, JavaScript, Google Apps Script), and a wide variety of apps and online tools.

Most of my freelance writing has been how-to guides for various online tools, social media services, apps, and other online services. 

I hand-coded my first website  in HTML from scratch in the mid-90s, won awards for websites built by hand, then happily delved into CSS, JavaScript, WordPress, Joomla, Drupal, and every CMS I've seen.  

I have a degree in Internet Studies and Journalism, in which I primarily focused on social networking trends, data analysis, cyberanalytics, innovations, online marketing, community management and journalism. I've since also studied cyber security and data analytics. 

I secretly love manipulating spreadsheet data. 

Software/Services

My favourite software and services:

  • Google Drive / Google Docs / Google Sheets / Google Slides / Gmail / Google Calendar / Google Keep
  • Microsoft t Office / Office 365 / SharePoint / Excel / Word / Outlook / PowerPoint / MS Project / Power BI
  • Adobe Creative Cloud / Indesign / Photoshop
  • ToDoist / Asana / ClickUp / SimpleNote / Trello / Monday / Wrike / ProductPlan / ProductBoard / Toggl / ODOO / Tableau
  • IFTTT / Zapier / RSS
  • WordPress / SiteGround / Wix / Yoast
  • Shopify / WooCommerce / AliExpress / Nimble / Amazon FBA
  • MailChimp / HelloBar / SendInBlue / AWeber
  • HubSpot / Salesforce / ZenDesk / FreshWorks
  • Google Analytics / Google Tag Manager
  • MOZ / Ahrefs / SEMrush / Google Trends / Google Keyword Planner / BuzzSumo / Screaming Frog
  • Hootsuite / Later / Buffer / Tweetdeck / MeetEdgar
  • Slack / WhatsApp / Messenger / Microsoft Teams / Zoom / Skype
  • GoToMeeting / WebinarJam / WebinarNinja / Demio
  • Calendly / ScheduleOnce / 
  • Canva / Biteable / Inshot / Loom
  • Instagram / LinkedIn / Facebook / Twitter / TikTok / SnapChat / YouTube / Pinterest / Medium / Tumblr / Vimeo
  • Google Adwords / Facebook Ads / Instagram Ads / LinkedIn Ads
  • Facebook for Business / Google My Business
  • Anchor / SoundCloud
  • EventBrite / DistroKid
  • TypeForm / SurveyMonkey
  • Mobile Monkey
  • ClickFunnels / Kartra / LeadPages / Unbounce / Instapage
  • Moodle / Teachable / Kajabi / Podia / ClickBank / Google Classroom
  • PeopleHR / BambooHR
  • LaTEX / MuseScore

Product Management

My 25-year marketing history has involved quite a lot of product management, with an emphasis on product vision, product ownership, developing user stories and understanding customer needs, competitor analysis, managing cross-functional teams, project management, strategic planning, understanding and defining the USP, idea management, roadmapping features, innovation, brand management, case studies, problem ownership, product differentiation, feature prioritisation, crowdsourcing ideas, user focus, psychology, marketing surveys, managing releases, determining business value of feature requests, Agile and waterfall methodology, KPI and OKR management, product lifecycle, forecasting, ROI analysis, presenting, communication, developing marketing collateral, budget management, press briefings, product launches, operational management, leadership, team management, and measuring success. 

Entrepreneurship

As an entrepreneur, I learned to manage risks and have developed many of my own digital products then sold them using my own marketing skills and preferred techniques.

Growing businesses excites me, as I feel like I can make a real difference. 

Basically, I'm a curious problem-solving person and I've taught myself a great deal through reading avidly, performing countless A/B tests, trying and comparing every new tool, researching anything new, and staying up-to-date on the latest marketing advice. 

It helps that I'm a highly-organised completer-finisher type who's always running side-gigs, and you'll often find me happily buried in spreadsheets and gleefully checking items off my to-do list.  

I'm also a freelance writer and editor, mostly sharing tips and tricks for doing things online and helping people to improve productivity with office software. I write for a number of blogs and participate in numerous online communities.

Specialties

Management; Leadership; Consulting; Social Media Training; Social Media Marketing; Social Media Consulting; Writing; Editing; Project Management; Marketing Budgets; Sales Funnels; Inbound Marketing; Content Marketing; Advertising; Business Analysis; Affiliate Marketing; MI Analysis; Email Newsletters; Small Business Marketing; Web Design; Analytics; Branding; Campaign Development; Publicity; Customer Profiling; Copywriting; Direct Sales; Event Management; Business Development; Call Centre Management; Communications; Data Analysis; Influencer Marketing; PR; Research; Marketing Analysis; Competitor Analysis; SEO; GDPR Compliance; Tourism; Ticketing; Business Transformation; Financial Advice; Change Management; Mentoring; Coaching; Talent Management; Career Transformation; Personal Branding; Customer Service; Team Management.

Why So Many Courses?

For the most part, I enrolled in these courses while I was stuck at home with kids, at a time when it made more sense to freelance and not pay for childcare than to be working full time. I also love learning and I like to improve my prospects.

It's obvious that I'm am very curious about many things, but my ultimate aim is to be able to help businesses in my favourite industries as well as I can by being as adaptable as possible. 

And finally, some of these courses are about topics that I believe are important, but which were never my strong suit, in an attempt to patch the holes in my knowledge. 

I also read a lot, watch documentaries, study people I admire, and listen to podcasts.

I'll never stop learning.

Outside Work

I make time to do a lot of volunteer work, usually by boosting the marketing efforts for local events.

I have sung in choirs and danced for over 25 years. I've also been on the committee of every club I've been a part of since I was 16. 

I sing semi-professionally for many festivals, weddings and other events as part of a variety of ensembles.

I was previously in a trio that sang Andrews Sisters with a big band, gorgeous classical pieces for wedding ceremonies, Puppini Sisters for jazz wedding cocktails, and a whole night of love songs, Motown and disco to keep people dancing. 

Currently, I perform with the Ipswich Gilbert & Sullivan Society and a number of online virtual choirs and light opera societies. 

In spare time I'm usually travelling and exploring around Suffolk, heading to events with live music, indulging in good food and having adventures at local tourist destinations with my adorable kids.

I have had a go at skydiving and have to admit that although it was terrifying, it was AMAZING.

I love Asian food, particularly Thai, Indian, Korean, and anything involving handmade noodles. I dream of travelling Vietnam by bicycle one day. 

I'm originally from Australia, and I lived in France for eight years working freelance, running a business, managing remote teams, and eating cheese.

I will never forget visiting the Gouffre de Padirac, where after a couple of miles of walking underground in a giant cave, we were treated to a gondola ride!

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