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Work History

Maxis Malaysia

Nov 2017July 2019

Digital Marketing Specialist

Maxis eCommerce service provides End-to-end eCommerce Solution (web store development with payment & logistic integrations, digital marketing and digital analytics).

Key Responsibilities:

- Digital Marketing implementation through SEO, SEM & Social Ads to drive sales for eCommerce websites across various industries
- End-to-end SEO (Website audit, SEO campaign strategic planning, On-page SEO, Off-page SEO, progress measurement, SEO reporting)
- Set up and manage Google Search Ads campaigns (copywriting, AB testing, campaign optimization)
- Set up and manage Social Ads (Facebook & Instagram)
- Design custom landing page for special campaigns to maximize conversion rate
- Performance Reporting (analytics dashboard, measure campaigns performance, review key metrics, provide data-driven insights)

iProspect Malaysia

August 2016September 2017

Digital Marketing - SEO Specialist

- SEO Audit

- Digital strategy for SEO Campaign

- On Page Optimization (site structure, page speed, meta tags, content optimization)

- Off Page Optimization (Link Building, Outreach)

- Local SEO (Local Citation and Map Listings)

- Performance Reporting (Report keyword rankings, organic traffic & other metrics)

Microsoft Indonesia

December 2015February 2016

Digital Marketing Intern

- Manage social media content calendar for Microsoft Facebook, Instagram & Twitter
- Collaborate with internal marketing teams to strategize and drive digital marketing campaigns
- Liaise with external agencies - review content quality, review campaigns performance and provide recommendations to drive better results

Rakuten Malaysia

December 2014February 2015

Email Marketing Intern

Key responsibilities:

- Generate Email Newsletters (EDM)
- Product tagging, conversion tracking
- Analytics for email campaigns
- SEO Keyword Research
- SEO Content Writing

University of Wollongong

July 2014December 2015

Student Ambassador

Appointed as a Student Ambassador for Centre of University of Wollongong Program at INTI International College. My role as an ambassador is to be a spokesperson and represent the faculty for various events organized by the university, and serve as a mentor to the junior students to help them cope in their university and academic life.


University of Wollongong Australia


Bachelor of Information Technology (eBusiness)

Graduated with Distinction Award


Search Engine Optimization (SEO)
Web Analytics
Social Media Marketing (Organic & Social Ads)
Search Engine Marketing (Google Ads)
Project Management
Web Development
Marketing Strategy