• Directed the design, leadership, and execution of revenue strategy for all pre-opening and transitioning hotels across the APAC region, ensuring alignment with corporate objectives and market conditions.
• Established revenue-focused ramp-up strategies in collaboration with regional and hotel teams to accelerate performance of new and transitioning properties toward defined revenue deliverables.
• Led fair market share attainment initiatives by analyzing competitive positioning, setting performance targets, and implementing strategic pricing and distribution tactics.
• Drove cross-functional coordination between corporate, regional, and on-property stakeholders to optimize revenue ramp timelines, monitor results, and course-correct underperforming hotels.

• Oversight of overall revenue management strategy and execution for The Langham Melbourne, The Langham Sydney, The Langham Gold Coast, and Cordis Auckland within the Pacific Shared Services structure.
• Development and implementation of pricing, inventory, and distribution strategies across multiple properties to optimize RevPAR, ADR, and occupancy performance.
• Coordination of revenue forecasting, budgeting, and performance reviews, ensuring alignment with brand, regional, and ownership financial targets for all four hotels.
• Leadership of cross-functional collaboration with Sales, Marketing, E-Commerce, and Operations to drive market share growth and maximize total revenue contribution across the portfolio.
• Standardization and continuous improvement of revenue management processes, systems, and reporting to ensure consistency, accuracy, and best-practice adoption across the Pacific region hotels.
• Monitoring of market trends, competitive sets, and demand drivers in Australia and New Zealand to identify opportunities, mitigate risks, and inform strategic commercial decisions for the portfolio.

• Currently serving as the Cluster Director of Revenue Management at The Westin Melbourne, The Ritz Carlton Melbourne and Melbourn Marriott Hotel overseeing revenue optimization strategies for multiple properties.
• Develop and implement revenue management strategies to maximize revenue and occupancy across all hotel segments.
• Analyze market trends and competitor data to identify opportunities for pricing and inventory optimization.
• Collaborate with sales and marketing teams to develop pricing strategies and promotional campaigns.
• Utilize revenue management systems and tools to monitor and analyze key performance indicators.
• Conduct regular revenue meetings with hotel teams to review performance and identify areas for improvement.
• Provide training and guidance to hotel staff on revenue management best practices.
• Continuously monitor and adjust pricing and inventory strategies to maximize revenue and profitability.

• Develop overall pricing/Mix strategy to include all market segments and distribution channel e.g. Casino, Wholesales negotiated rate, Group Pricing, Retail and Non Qualified Pricing as well as Gaming contracted pricing.
• Together with Marketing leader, play a key role in developing marketing strategies to develop and garner market awareness/demand through ad-hoc and seasonal market campaigns for both Sheraton and St. Regis Macao.
• Implement strategies to drive market share and revenue generation through retail channels–Branded Website, OTAs (both domestic and international) and direct booking through reservation team.
• Drive property’s marketing team in managing and maintaining key’s digital marketing sales tools.
• Monitor of competitive pricing through collecting and analyzing STR, Rate shopping and Price Optimization tools to understand pricing sensitivity and key drivers to market performance.
• Produce forecast on weekly and monthly basis in order to proactively identify, understand and strategize soft spot/need periods.
• Compile agenda, critiques, tracking, competitive analysis and future strategies for presentation at the weekly Revenue Management Meeting, Group Business Review and Month-End Review Meeting.

Integrated Marketing Certificate

• Emphasis in Hotel Management