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Summary

Trusted Strategic Advisor to High-Growth CEOs, CMOs & Boards

I empower software leadership teams to turn marketing into the strongest topic at the boardroom table.

In today’s crowded B2B landscape, most growth-stage companies are burning budget chasing pipeline through PPC and fragmented tactics—without solving the real underlying issues. That’s where I come in. I partner directly with CEOs, CMOs, CROs, and boards to architect reliable, scalable marketing engines rooted in clarity, alignment, and strategic execution.

With a track record of success across companies from $5M to $500M+ ARR, I specialize in identifying growth-blocking blind spots, eliminating marketing noise, and setting strategies that drive not just revenue—but real enterprise value. My work has directly supported multiple organizations through to high-multiple exits and board-level transformations.

Let’s stop the guesswork. Marketing should be the most confident conversation in your leadership meetings—and I make sure it is.

Work experience

Board Advisor

2025current
WorkBuzz
  • Advising the C-Level, Board and Marketing teams at WorkBuzz on their marketing strategy to accelerate growth

Chief Marketing Officer

20232025
Quinyx
  • Recruited to build high performance team, identify performance gaps, and reset marketing strategy for international growth
  • Turned around marketing organization from performing at ~ 40% in all but the home market, to hitting 112%+ of pipeline goal across all geographies by time of departure

Head of Global Integrated Marketing Strategy

20202023
Workday
  • Led integration of Peakon into the Workday portfolio
  • Post integration, tasked to run the three largest acquisitions and build the marketing engine for volume based play within Workday
  • Exceeded pipeline goals consistently, hitting 180% by the time of exit

VP Marketing

20192021
Peakon

  • Recruited by CEO to lead enterprise-wide marketing strategy

  • Architected brand repositioning and transformed GTM motion

  • Elevated brand equity leading into $700M Workday acquisition

VP Marketing

20162019
Smartling

  • Increased pipeline by 300% with refined demand gen + brand strategy

  • Led a full-scale rebrand including website, podcast, and award-winning book

  • Scaled marketing org 4x in 24 months; drove 216% growth in services business

Head of Marketing, North America

20152016
Episerver (Ektron Merger)

  • Merged two legacy marketing teams, platforms and systems into a high-efficiency GTM engine

  • Developed successful partner strategy, growing marketing-sourced pipeline 3x

Director Marketing, APJ & North America

20112015
Verint Systems < KANA Software < Ciboodle

  • Managed regional integration of Ciboodle acquisition in APAC, then KANA Software Acquisition in NA into Verint Systems

  • At KANA, exceeded lead targets by over 40%, named Best New Employee of the Year

  • Built targeted demand engine, hitting 150% of lead target post acquisition by Verint Systems in NA.

Field Marketing and Partner Management, APAC

20092010
FireScope

Sales Representative

20022008
IBM

Selected Wins

  • Exited Peakon to Workday for $700M
  • Successfully led the biggest Workday acquisitions (Peakon, Adaptive Insights, Scout) and built volume based marketing engine within the Workday organization.
  • Ran NA team merger between Ektron and Episerver building the Marketing team to rebrand and into sustained growth

  • Increased pipeline by 300% in 12 Months (Smartling)

  • Grew services revenue by 216% in One Year (Smartling)

  • Supported acquisitions of Ciboodle into KANA Software and then KANA Software into Verint Systems across continents

Board & Advisory Impact

Strategic Advisor to Growth-Stage SaaS CEOs

  • Guide executive teams on marketing strategy transformation, pipeline clarity, and revenue architecture

  • Deliver CMO-level insight without operational drag—focused on exits, board value, and scalable GTM

  • Trusted advisor during funding rounds, M&A, rebrands, and demand generation restructures

Core Strengths

  • Brand Positioning for Growth & Exit
  • GTM Strategy & Pipeline Clarity

  • Demand Generation Architecture

  • Board & C-Level Advisory

  • C-Level and Team Coaching

  • High-Performance Team Building

Relevant Education

Diploma in Business Information Systems

20022005
University of Cooperative Education, Germany

Business Leadership

20182019
Harvard Business School

Executive Coach

20252025
RMT Center

Expected date of completion, Sep 2025

Platinum Partner

2025ongoing
Tony Robbins