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Summary

Senior Marketing and Communications Specialist with over fifteen years of professional experience and an extensive background in corporate communications and B2B marketing strategies for companies in the oil and gas, petrochemical, refining and pipeline industries. Strengths include:

  • Project Management
  • Strategic Planning  
  • Brand Management
  • Integrated Marketing Campaigns
  • Copywriting/Editing
  • Social Media Marketing
  • Digital Marketing
  • SEO/SEM Practices
  • Google Analytics

Work Experience

Senior Marketing Coordinator

Jan 2014July 2017
QUEST INTEGRITY GROUP
  • Led firm-wide implementation of marketing automation platforms, Act-On and Pardot, from initial research stage to onboarding and execution.
  • Created and managed digital marketing and lead generation campaigns including drip campaigns, display advertising, PPC and social media ad campaigns.
  • Responsible for tracking and measuring all digital marketing campaigns and website performance. Created customized reports using Google Analytics and Salesforce CRM. Analyzed data and presented findings to senior management and cross-functional stakeholders.
  • Enhanced and maintained SEO strategy through regular keyword research and content optimization.
    Created keyword strategy for social media and Google AdWords campaigns.
  • Worked as part of a three-person team to lead corporate rebranding initiative including a new website launch, logo redesign and complete overhaul of all marketing collateral.
  • Developed and edited content for website, marketing collateral, email campaigns and press releases.
  • Collaborated with engineers and technical advisors to develop white papers, articles and presentations for industry conferences and trade publications.
  • Oversaw domestic and international tradeshow program, managing 12-15 events per year.
  • Planned budgets for all projects, managed relevant expenses and provided financial reporting as required.

Marketing Communications Specialist

April 2007Oct 2013
WOOD GROUP
  • Managed all internal and external marketing and communications activities for Oil, Gas & Industrial Services business unit.
  • Managed digital and print advertising campaigns including design and content development.
  • Responsible for design, execution, and analysis of email marketing campaigns utilizing the Eloqua platform and Salesforce.com. Implemented social media and SEM strategy using Google AdWords and LinkedIn.
  • Produced and managed webinar campaigns for Global Technical Training program, from initial messaging and CRM set-up to response metrics and follow-up messages.
  • Designed and produced brochures, product data sheets, technical data sheets, case studies, white papers and additional MARCOM collateral as required.
  • Drafted and edited press releases and liaised with corporate communications and contract execution teams to acquire necessary approvals.
  • Responsible for all tradeshow planning, logistics and onsite execution.
  • Oversaw full-scale production of corporate video and photo shoots for PR, sales and marketing promotion.

Marketing Coordinator

(20102012)
WOOD GROUP
  • Oversaw company participation in 15-20 tradeshows and conferences throughout the US, Canada and Latin America, including industry leading Power-Gen International and Turbomachinery Symposium.
  • Collaborated with business units and senior management to determine critical event deliverables such as booth display and layout, cost estimates, graphics, marketing strategy and lead management.
  • Managed western hemisphere tradeshow budget of 250k. Reduced annual costs by 20% through careful planning and vendor selection.
  • Worked closely with Director of Marketing and key personnel to implement global brand re-design to promote corporate brand identity and ensure consistency across the business units.
  • Created print and digital advertising campaigns, press releases and MARCOM collateral including product brochures, data sheets and sales presentations.
  • Negotiated advertising rates and managed ad placement schedule for print and online media.

Sales Administrator

(20072010)
WOOD GROUP
  • Hands-on implementation of tradeshow logistics including exhibit planning, registration, scheduling, ordering of show services, shipping and transport of materials, and other duties as required.
  • Planning and coordination of annual sales conferences, regional meetings and training workshops. Responsible for locating venue, negotiating rates, correspondence and on-site logistics coordination.
  • Procurement and maintenance of marketing inventory which included brochures, promotional items, tradeshow displays and graphics. Managed external agency and production vendor relationships, ensuring projects were completed on time and on budget.
  • Provided planning, scheduling and on-site coordination of special customer events including Houston Livestock Show & Rodeo suite and Houston Rockets suite at Toyota Center.
  • Provided administrative support to Vice President of Global Account Management and additional support to North American sales team.

Retail Sales Support Specialist (Contract)

June 2005Jan 2006
Wells Fargo Home Mortgage
  • Provided administrative support to three senior level executives while managing daily operations and customer support activities for busy regional office.
  • Assisted with planning and logistics for regional sales meetings, home buying seminars and corporate events.
  • Generated monthly sales reports and compliance tracking reports.

Quality Coach

Oct 2001May 2005
Citibank
  • Provided training and coaching to account manager representatives through silent call monitoring and side-by-side coaching sessions.
  • Determined areas for improvement and created individual plans for meeting monthly goals. Prepared detailed reports for senior management team to track employee progress and training results.
  • Assisted with company self-assessment audit by researching, tracking and reporting compliance errors.

Education

Google Bootcamp – PR News, 2015

Effective Writing Skills for Business Communication, 2012

Integrated Marketing Communications – CTSM Program Course, 2012

Social Media Training – IDEA Digital, 2012

Sales Presentation Skills – Mandel Communications, 2009

Project Management Training – Cynosure Management Solutions, 2008

Skills

Marketing Automation

Oracle Eloqua, Act-On, Pardot

Digital Tools

Google Analytics, Google AdWords, SEMRush, Basic HTML and CSS

CMS Systems

SharePoint, Captavi

CRM Software

Salesforce.com, Infor (SalesLogix)

Microsoft Office

Excel, PowerPoint, Word, Project, Visio

Other

 Basecamp, Wrike, Litmus, Buffer

Portfolio

Examples of various digital and print marketing collateral that I have produced during my tenures at Quest Integrity and Wood Group.