Purple Carrot
Managed full project lifecycle: strategy, design, development, testing, and implementation of TB12 Performance Meals. Exceeded projected pre-order forecast by 30% while handling 5 times traffic.
- Defined product roadmap based on company strategy and vision; managed prioritization and trade-offs among customer experience, site performance and operational support load
- Utilized A/B and multivariate testing to drive 15% improvement in funnel conversion. Improved user engagement through detailed analytics and user testing
- Converted feedback into product modification; Increased LTV by 50% through new account management features
- Translated strategic differentiators into innovative and detailed product requirements; re-captured $17K in weekly revenue by launching donate feature to decrease customer drop off during Thanksgiving
- Successfully increased SEO rankings by identifying and combining duplicate recipe content