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Anna Persson

Experienced HR Professional | Learning & Development Specialist | Networker & Connector with a talent for building strong relations


  • A global perspective and an intercultural open-minded approach having worked internationally for over ten years
  • Strong organizational & project management skills delivering within schedule and cost objectives
  • Natural ability to build relations and drive knowledge across business
  • Dynamic communicator frequently presenting to stakeholders at all levels
  • Good understanding of learning technologies and blended learning solutions
  • Passion for developing others and self-modelling this by continuously improving and developing myself and the work I do
  • Curious, creative and able to develop from a blank canvas

Work experience

2017 Present

Learning & Development Specialist

AWA Holding, Malmö

The lead person in creating, designing and implementing learning & development solutions to increase employee capabilities, strengthen leadership aligned with overall business strategy.

  • Good track record in developing impactful learning solutions to improve employee performance and support change
  • Acting as a proactive and collaborative partner with key stakeholders including all levels of people managers across AWA Group
  • Responsible for implementing and managing the Performance- and Learning Management System (Talentsoft, eloomi)
  • Responsible for designing and managing a yearly trainee program for individuals with a Masters or PhD in Engineering (15 participants / year)
  • Managing multiple projects simultaneously, including content development, leadership development & trainee programme, manager onboarding, internal knowledge sharing conferences and ad hoc projects

Career Adviser

Malmö University - Malmö Sweden

Responsible for developing strategy and driving forward Malmö University’s employability agenda, liaising with companies and organizations in the region.

  • Specialized in content development, planning, management and delivery of approx. 30 high impact projects and events every semester – including workshop series, interview programs, corporate panels resulting in a significant increase in student and enterprise participation
  • Designing, planning and managing career mentoring programs. Certified mentor and mentee trainer

Recruiter & Business Development Manager

Dreamwork Scandinavia - Malmö Sweden

In the role of sub-contractor, developed key contacts and established relationships with clients looking to either recruit or bridge a critical management gaps.

  • Developing strong client and candidate relationships to spot new business opportunities and close deals
  • Managing the whole recruitment process including advertising, sourcing, interviewing and reference checks. Salary and fee negotiations
  • Effectively using tools including LinkedIn Recruiter, referrals, networking and cold calling to source, screen and manage highly qualified candidates

Entrepreneur & Small Business Owner

Capturing Creativity Europe - Sweden

Production of customized business development programs for small businesses.

  • Design of business development program as part of the Swedish Growth Agency’s initiative to promote Women’s entrepreneurship
  • Built an online platform for solo-preneurs and micro business, offering free and paid membership levels
2001 - 2003 &2006 - 2010

Project Manager & Sponsor Account Manager

W.I.N. Global Leadership Conference - Milan Italy & Lausanne Switzerland

W.I.N. is global leadership organization active in leadership, diversity and inclusion, internationally recognized for its yearly WIN Conference
Sponsors including:
HP, Shell, Unilever, Microsoft, IHT, IBM, Whirlpool, Continental Airlines etc. and top Business Schools: IMD, IESE, ESADE, London Business School, SDA Bocconi.  

  • Managing and executing the leadership conferences for up to 1.000 delegates from multinational companies, business schools and international organizations
  • Building strong and strategic partnerships with major stakeholders from high profile companies and business schools bringing in new business
  • Leading and motivating a multicultural team of ten
  • Developing and implementing detailed project plans and operations manuals
  • Responsible for budget, post-conference communication and reporting


Senior Recruitment Consultant

Manpower Management - Milan Italy

Based on my ability to deliver concrete results with Manpower Sweden, I was hired to support the expansion of Manpower Management's executive level recruitment in the Professional Services.

  • Managing the entire recruiting cycle from sourcing candidates to closing offers, ensuring consistent and effective 6-8 weeks’ recruitment processes
  • Developing and maintaining productive relationships with clients resulting in repeat business and referrals

Recruitment Manager & HR Officer

Adera AB - Stockholm Sweden

A startup e-business company with operations in seven countries. Successfully contributed to an effective recruitment strategy to support the rapid expansion

  • Delivering an extensive number of full life-cycle recruitment of technical and non-technical positions on middle and senior levels
  • Supporting management in all human resource related issues
  • Managing relationships with external partners: executive search agencies and media

Reporting to CEO and member of Stockholm Office Management Team


BA in Business and Administration Accountancy and Finance

University of Stockholm


Performance Management
Project Management
Content Management System (CMS)
Swedish: Native English: Fluent Italian: Fluent Danish: Intermediate Norwegian: Intermediate Geman: Basic


Being part of an  organisation where values truly mean something. An inclusive workplace that makes everyone feel welcome, integrated and included. Continually learn, develop and improve my skills and knowledge in order to take on additional responsibilities. Be supportive of others, live a healthy, honest and happy life. My personal motto is "diversity  is being invited to the party, inclusion is being asked to dance.


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