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Anthony Locke

Pacific eCommerce Business Manager


Leader and Innovator bringing over 17 years of experience in delivering tangible customer focused outcomes utilising a diverse range of digital tools, platforms and processes. Recognised for my passion in delivering  engaging experiences aligned to business strategy and commercial drivers. Converts strategic plans into tactical reality by guiding teams and individuals to  deliver project outcomes with impact. Devises and implements new programs and initiates to build tools and outcomes to deliver maximum commercial benefits.

Over the past 2 years I have held the position of Pacific eCommerce Business Manager for Schneider Electric Australia. Responsibility has included developing the individual country strategy and operationalisation of the individual country action plans.

This has included working with over 20+ major and independent wholesalers and channel partners across all parts of our business, and delivering growth to our eCommerce sellout in excess of +40% YOY.

Cultural transformation skills sit at the heart and any digital transformation strategy, and I am well versed in creating straight forward and demystified business plans to drive strong business adoption.

A detailed understanding of the Electrical Industry and the various customer types; Extensive experience in Customer Journey Mapping, Pain point analysis and definition, persona development and the testing and creation of new business model concepts.

Diversified background in software development and project management ; recognised for an innovative mindset, customer centric outcomes, creative problem solving, cross functional teams and a bottom-line orientation.

Offers innovative solutions to operational challenges and leverages decisiveness to implement solutions while minimising risk and maximising performance.

Expert in transforming strategic plans into tactical initiatives for local or global projects.

Motivator and coach combining business acumen with analytical depth to align operational efficiencies with corporate goals with  a high level of emotional intelligence.

Work experience

Jan 2017Present

Pacific eCommerce Business Manager

Schneider Electric

In this role I supported the development of, and set the Strategic direction of the Pacific eCommerce channel for Schneider Electric Australia, working across all business units, and all major/medium/minor channel partners.

Responsible for the strategy, development, implementation of the varied business model and activities will full budget  responsibilities for eCommerce operations. 

Key responsibilities

  • Work across all business units to develop and set yearly eCommerce Strategy
  • Own, drive buy in across the business, and implement the eCommerce Strategy
  • Set the development and investment budgets for eCommerce operations and projects
  • Own, sponsor and drive the adoption of eCommerce within the business
  • Develop individual tailored action plans for channel partners
  • Drive the creation, deployment and implementation of advanced eCommerce product content within our channel
  • Reporting and KPI management
  • Drive and support the creation of online marketing plans for both Schneider Electric and our channel partners
  • Specification creation & negotiation with vendor partners

The awareness, interest and buy in to our eCommerce strategy has grown exponentially within the Australian business. It now features in all strategic development plans, and is fully embraced by the business with ongoing investment into additional roles and initiatives.

Additionally I led the development of an 'industry first' SkyScanner style eCommerce Connector project with system level integration across all major channel partners.

In year 2, we are currently achieving +40% growth across our eCommerce sales.

Apr 2013Dec 2016

Digital Systems Marketing Manager

Schneider Electric

Digital Systems Marketing Manager

Responsible for delivering digital strategy, software and tools for the Clipsal and Schneider Electric Partner Business.

  • Australia Digital Country lead for Customer Extranets, Offer Data Acceleration, plus Software and Tools; driving strategy and implementation in each of these areas
  • Advanced experience with Matrix Management, and removing barriers to success - leveraging and collaborating with both local and global teams
  • Digital advocate driving cultural evolution and new thinking through digital adoption cadence and operationalisation of customer journey mapping process 
  • Directly responsible for strategy and implementation of various local web and software platforms all built around customer pain points and business objectives
  • Experience managing  both local and global software vendors and teams
  • Ability to demystify complex digital topics for a wide audience of stakeholders
  • Advanced experience in both Agile and Waterfall project management methodologies, and solid understanding on when and how to apply them. This includes the strategy and application of a continuous Improvement lifecycle in project deployments

Leading a local team of 7 passionate digital advocates and leveraging a network of 100's both locally and globally to deliver consistent, exceptional digital customer outcomes.

Key Accomplishments:

  • Built strong connections with global Digital leaders and teams across Software Development, Customer Extranet, Product Information SystemsIT operations, web and eCommerce teams
  • Led my team through a significant evolution to roles and responsibilities due to organisational restructure
  • Led and motivated an acknowledged high performing team inside the Australian business
  • Key participant in launch of Digital Customer Experience in Australia, defining strategy and driving relevance for all parts of the business
  • Customer Extranet Deployment Manager for Australia, acknowledged to have supported the most advanced program implementation during the ADV V2 switch project globally
  • Drove strategic view on application of digital tools and platforms to support business outcomes
  • Achieved buy in and sign-off for Club Clipsal Extranet Migration, and PIM  product migration projects solidifying road maps for both projects 
  • Led ground up redevelopment of Associated Brand website delivering a peak increase of 47% visitors in 2015
  • Led the strategy and full scoping and delivery of Consumer Wishlist Home Electrical Planner tool for Australia, including developing a full launch plan and ongoing adoption strategy
  • Supported the scoping and delivery of the Flex Select custom distribution tool in Australia

Jul 2011Mar 2013

Marketing Systems Manager

Schneider Electric

Marketing Systems Manager Resumed previous role after successful completion of SAP implementation

Key responsibilities and outcomes included:

  • Stabilisation of SAP implementation, and coaching and supporting local teams on effective usage and utilisation
  • Supported testing and introduction of MySE online transactional portal into Australia
  • Developed the strategy and functional specification for the creation of the Clipsal iCat electronic catalogue
  • Worked with commercial teams to define points of leverage from pricing system
  • Partnered with Creative team to modernise traditional catalogue production workflow - Moving from Analogue to Digital
  • Developed and deployed numerous local web and software tools.
  • Key contributor in @home 'Life is On' Campaign directly responsible for:
    • Digital Strategy
    • Web Platform development
    • Software and Tools roadmap (Clipsal Wishlist and Closed loop)
  • Spearhead introduction of Agile project management within Digital Customer Experience group, and global vendor (Mphasis)

Key Accomplishments:

  • Led strategy and implementation of Web, Software and tools component of @home 'Life is On' campaign for Australia
  • Led and motivated an acknowledged high performing team
  • Delivered and implemented software roadmaps for all platforms
  • Defined strategy and launched Clipsal iCat electronic catalogue project (Most downloaded app in SE globally)
  • Defined strategy and launched Clipsal iSelect visual planning tool project (in top 10 apps globally)
  • Provided business continuity during SAP go live
Apr 2010Jun 2011

SAP Data Owner

Schneider Electric

Seconded for the 15 month SAP implementation in Australia

Key responsibilities and Accomplishments included:

  • Directly responsible for Pricing and Rebates - This included the full specification and development of a new product pyramid, and the successful transformation and migration of over 1 million pricing records.
  • Influenced global teams on evolution of SAP process to support Commercial Validation price/margin protection flows.
  • Lead multiple Business Transformation workshops to platform introduction with little or no customer impact 
  • Coached, mentored and trained business users on new tools and processes
Jul 2008Apr 2010

Marketing Systems Manager

Clipsal Australia

Marketing Systems Manager

Led a passionate team of 14 individuals covering a diverse range to topics including

  • Customer pricing governance and management within Movex ERP
  • Web strategy and implementation (, Clipsal Integrated Systems and other affiliated websites)
  • Led the development of multiple Customer Software project  (including the eCatalogue and Clipspec software)
  • Developed, presented and received approval for business cases detailing ground up redevelopments of the Builder product selection and upsell tool, Clipspec 
  • Facilitated Sales Logic CRM deployment, customization, training and continual improvement processes across the organisation
  • Direct creation of printed product catalogue including vendor negotiation and logistic planning (including full budget management)

Key Accomplishments:

  • Led customer feedback workshops, developed full functional specification (including business case), completed project costing and vendor negotiation, and received approval and funding for Ground up redevelopment of both eCatalogue (Product Catalogue, Quoting and Invoicing tool) and Clipspec (Builder product selection and upsell tools) software platforms
  • Collaborated on introduction of advanced price increase tool in Movex, and successfully implemented annual price increases across 1000's of individual customer types
  • Collaborated on delivery of national price training workshops driving simplification and mastery of pricing process within the organisation
  • Led the introduction of Commercial Validation process (price/margin protection) in Movex with tight engagement from Sales/Commercial teams
  • Led Redevelopment of Associated Brand website from ground up, including business case development, platform selection, vendor selection and project execution
  • Led and motivated an acknowledged high performing team within the Australian business
Dec 1995Jul 2008

Software Manager & other roles

Gerard Industries/Clipsal Australia

Manufacturing, Quality assurance, Desktop publisher and Customer Software Manager roles.

These included Software specification and development, project management, Digital business transformation initiatives, website management and growth initiatives, development and deployment of first DAM system plus statistical analysis across many project driving data driven outcomes.




Schneider Electric

Emotional Inlelligence


Leap Program

Schneider Electric

Matrix Leadership and Collaboration


Diploma in IT

Adelaide Tafe

Information Technology, Project Management and Information Architecture



Deep understanding of eCommerce strategy, and ability to quickly activate operational and tactical plans


The ability to derive strategic meaning and insights from data analysis

Stakeholder Engagement

The ability to influence and drive cultural evolution in the business

Campaign Development

Online campaign development with a focus on commercial outcomes

Vendor Management

Negotiation and Management with independent software developers

Agile and Waterfall Project Management

Project Management Skills


Coaching, Mentoring and Teaching skills

Customer Journey Mapping

Ability to develop Customer Journey Maps, persona development, and operational action plans

Commercial and contract negotiation

Development, Negotiation, and implementation of customer contracts