Anthony Lewis McGrath

For the past 17 years I have worked as an Extremely Successful Data Driven Digital Marketing Director/Manager, both remotely and integrated in-house. both contracted and employed I have worked with hundreds of clients including Screwfix, JET2,  Boohoo, FIFA, and Southampton FC and developing and optimising highly successful client-side SEO / PPC / Social Paid & other Digital Strategies. Improving multiple metrics for my clients including CTR, CTA, Retention Rate, Conversion Rate, Volume of sales and LTV.

Helping Businesses Connect and Grow, Creating better customer experiences through UX Design & Development tools, CRM Integrations & reactive workflow for various clients. I also optimised PPC campaigns, creating digital strategies and implementing effective high ROAS & ROI Campaigns; for B2B and SAAS & B2C clients. On top of this offering business auditing, SEO and other Online Marketing verticals as services including: Web development, Facebook ads, Instagram Ads, Tick-tock Ads, Reddit Ads Snapchat Ads, Amazon PPC, Google Shopping Ads and many more!

Iv also helped sketch, design and develop some UX mobile-first websites Starting with Figma and integrating those into WordPress, WooCommerce and Shopify & Shopify Plus. I have been directly involved in Building, Managing, and Mentoring Small Teams of Marketers & Developers. Even growing larger departments,  while transferring my skillset through one-on-one training.

Recent Marketing Strategy Campaigns (PPC, SEO & CRO):

- Social Instinct- Leadgen Network
- OYG - Davina McCall
- Mesmerica 360
- Live Diamonds (2021)
- PA Housing
- Screwfix on CRO & Landing Pages (202
- FIFA - Main Site

Accomplishments Over The Years: (To Mention A Few)

• Sensu, Leeds Dental Clinic, Meliora, Leeds Dental, Blossom, Renovo, Cobham Dental, Smile Designers - Leadgen & Funnels, CRM integrations. Generating high Volume High Ticket Leads.
• Wilsons Pet Food - Completely Overhauled the Paid Advertising campaigns and strategy. leading them to 500%+ ROI on both Meta and Google Ads after just 4 months
• Implemented Intricate complex event Tracking for 100`s of websites using Google Tag Manager. This includes Implementing JavaScript Listeners.
• Optimised Large Google Merchant XML Feeds to Support Paid Advertising Performance Signals in Google Shopping Campaigns
• Davina - OYG - Developed multiple well-rounded funnels for new acquisition & returning customers alike. Utilising Tiktok and Snapchat as mid-funnel click points to nurture more conversions from the main Google ads & Facebook Campaigns. After 6 months we settled on a ROAS of around 400% (first acquisition) or 4 ROAS on Meta
• TopSpeedRacing - Developed, Implemented & Executed a Full Digital Marketing Campaign Targeting the UK market. Creating a Disruptive brand that has left its mark in the niche. Also helped build a better UI for returning customers
• Mesmerica 360 - Started CAPI-based Facebook Ads to drive 350-500% ROI on ticket sales. Introduced Reddit, Tick-tock & Facebook Ads. This is based in the United States Across Multiple States. The result was a huge increase in tickets sold leading up to the event and an increase in the average feedback rating.
• SocialInstinct - Built Multiple Leadgen Funnels for Dental clients from scratch. Creating an unbelievable ROAS on Google ads of between 500% and 2500%. The price point was a difficult sell but with the right nurturement at different points of the funnel, we saw amazing conversion volumes.
• Built highly effective email marketing & Remarketing campaigns using Bronto and Mailchimp for Ticketarena.co.uk Targeting a Range of High Profile Customers Buying Tickets for Large Events such as Parklife Festival and Hideout Festival.
• Audited SEO, Core Vitals, CRO & UX For 02, JET2 Boohoo, FIFA, Southampton FC, COSTA, Screwfix using various data suites
• Built Successful Digital Marketing Campaigns for well-known brands such as Liverpool Victoria...
• Optimised PPC, improving CPA and Volume on Faceandco.co.uk & Salesource.io in 2020
• Organised & Implemented a Full Rebranded & Digital Marketing Launch For Becomedebtfree.co.uk
• Increased the "DAILY" revenue From £5000 to £17,000 In 3 months - MyCookieDough.com
• Increased Revenue by 300% on theracingemporium.com Month vs Month 2019
• Built Google Shopping, Remarketing & Search Campaigns for a large portfolio of Clients.
• Increased Revenue by 120% in 12 months For Number1plates.com. 
• Increased yearly revenue by 160% for SafeGuard ARMOR through solid Organic Link-building
  and PPC Shopping Campaigns setup and Management; achieved the no1 ranking position for keywords "body armor" & "bulletproof vest" in the United States
• Directly Managed 6 Web Teams as an Integrated Team Contracted Manager for various brands
• Generated Targeted Leads worth 1.6Million over 6 months to winstonsolicitors.co.uk
• Increased Organic Revenue by 200% after 6 months for publicrecords.com by getting No1 Rankings for the keyword "public records" in the United States
• Developed & Maintained multiple lead generation campaigns on Facebook and Google Ads for a large network of aesthetics clients. Generating over 250 leads a month for each domain
• Set up Lead Generation for ResultsMD.com, bringing the site $40,000 of additional revenue per month just from Paid Acquisition.
• Increased the Google US rankings for Bingo.com for the keyword "online bingo" and "bingo" in 2008, in turn, increasing Organic signups by 330%
• Developed an SEO Friendly Conversion Ready B2B &B2C website for Oakstoredirect.co.uk
• Increased B2B Acquisition Conversion Rate to 20% using salesforce for Scrublove.com
• Generated Finance Sector Leads on various clients for Kamicom. Helping them achieve a Profitable CPA across all accounts they hold generating £30,000 per month. 
• Directly Deployed Various Organic SEO Content Strategies to Increase Lead Generation Revenue in 2013 by 54% Year on Year for theclaimsconnection.co.uk
• Increased B2B Acquisition Conversion Rate to 20% using salesforce for
  Scrublove.com
• Increased the Google US rankings for Bingo.com for the keyword "online bingo"
  and "bingo" in 2008, in turn, increasing Organic signups by 330%
  Developed an SEO Friendly Conversion Ready B2B &B2C website
  for Oakstoredirect.co.uk
• Setup Lead Generation for ResultsMD.com, bringing the site $40,000 a
  month revenue per month just from Paid Acquisition

I Developed, Implemented and Optimised the entire Digital Marketing Strategy Both Offline & Online. This included the setup and management of all PPC, SEO and SMO, CRO, User Journey & A/B testing campaigns to Eventually become primary drivers of the brand's B2C revenue. I also built and managed the entire marketing team specifically outlining Goals & Departmental-specific specific KPIs for each team member to reach specific quarterly performance markers.

• Increased Online B2C Sales and Revenue by from 1.1m to 1.8m in the first year
• Doubled Conversion Rate in the first 3 years of working on the user journey for Safeguard ARMOR from 1.6% to 3.3%
• Successfully Identified and Marketed the Brand to B2C customers using various digital marketing strategies, PPC Shopping campaigns and Link Building campaigns. Created In-Depth Performance Reports each Month
• Directly impacted the organic and paid advertising growth of a new start-up business into a well-established brand from the starting line.
• Designed a sound Innovative Digital Marketing Revenue Model that saw exponentially positive growth patterns over 5 years
• Built a well rounded Marketing Team internally that's still growing today

Developed, Implemented and Optimised the Inhouse Digital Marketing Strategies & Brand Activations For Various Festivals, Sport events & Club Events including but not limited to;

• Parklife
• Lost & Found Festival
• Croatia Rocks
• Ibiza Rocks
• Warehouse Project
• Mint Warehouse

Accomplishments:

• Improved tickets sales for major events in some cases selling 10,000+ Tickets in one day (pre launch) for large allocated events such as LOST & FOUND
• Oversaw a 27% increase Year on Year of Ticket Sales on Ticket Arena (Now LYTE) 2013-2014
• Increased CTR & ECR on all Ad-copy by an average of 300% Respectively on each chosen Ad Variant on Google ADs & Facebook Ads (Meta)
• Increased Product Landing Page CRO through A/B & Multivariant testing methods, sometimes improving conversion from the industry standard 7% at the time to 12%
• Improved Organic Listings (Search Traffic) and Optimised over 65 internal White Label Event Landing Pages using technical SEO auditing & Server side SEO Auditing.

Worked during the .com boom to help IGaming & Premium Dating clients such as such as Littlewoodspoker.co.uk and Bet365.co.uk, Prodate.co.uk see quicker growth Organically. Designing, Developing & Executing highly Targeted SEO & Link Building
Campaigns (where Paid acquisition was not an option and organic growth was a priority). I also built large affiliate blog networks to drive more A-B traffic for Competitive Brands

Accomplishments:

• Achieved SEO no 1 position in the UK and US for keywords such as "Online Bingo" & "Poker Online" using highly targeted link building strategies
• Ran full technical SEO audits on around 100 IGaming Websites both Affiliate & Operators alike.
• Built Viral Marketing Campaigns & Created Highly Effective Link Bait Strategies Used Tools such as MajesticSEO, Teliad, AHREFS & SEOmoz