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Anthony Lewis McGrath

DIGITAL MARKETING EXPERT - PAID ADVERTISING SPECIALIST - WEB DEVELOPER

    Summary

    Multi Faceted Digital Marketing Director with Extensive Web Development Knowledge & Complex Tracking Integration & Ecommerce Marketing Experience based in Leeds, UK. Specialising in Performance & Digital Marketing Strategies including and not limited to SEO, PPC, Google Ads, Amazon PPC, Remarketing & Retargeting , AI Marketing Integration, META Advertising, UX Optimisation, CRO, SEM, Brand Awareness Marketing and Landing Page Optimisation for a large portfolio of Online Stores, Affiliates & Well Known Brands in various industries and niches, over the last 16 years. I have worked in the Digital Marketing & Media industry since 2005 on hundreds of websites. Offering a proven Track Record in devising "Out of the Box Thinking" Web marketing strategies that have crystallised brands from relative obscurity, building start-up ventures, forging strategic partnership, driving revenue, and growing profits in competitive markets.


    I am a Team builder and capable leader who quickly and easily inspires the trust, confidence and respect of clients, peers, management, C-Level executives, and key decision makers across a wide range of industries. Complete in-depth understanding of internet tools, trends and business models to raise an organisations or brands search visibility, audience segmentation and social media profiling.

    WORK EXPERIENCE ( 18 YEARS )

    Growth Performance Marketer / PPC & SEO / & (Amazon Management)
    DEC 2006Present

    Digital Marketing Expert | Shopping Expert / Facebook Ads / UX & SEO Optimisation / Digital Strategy Digital Marketing Expert / Web Marketing Consultant

    For the past 16 years I have Worked as an Extremely Successful Data Driven Digital Marketing Director/Manager, both remotely and integrated in-house. both contracted and employed I have worked with hundreds of clients developing and optimising highly successful client-side SEO / PPC / Social Paid / Amazon PPC & other Digital Strategies. Improving multiple metrics for my clients including CTR, CTA, Retention Rate, Conversion Rate, Volume of sales and LTV.


    Helping Businesses Connect and Grow, Creating better customer experiences through UX Design & Development tools, CRM Integrations & reactive Workflows For various clients. I also optimised PPC campaigns, creating digital strategies and implementing effective high ROAS & ROI Campaigns; for B2B and SAAS & B2C clients. On top of this offering business auditing, SEO and other Online Marketing verticals as services including  Web development, Facebook ads, Instagram Ads, Tick-tock Ads, Reddit Ads Snapchat Ads, Amazon PPC, Google Shopping Ads and many more!


    Iv also helped sketch, design and develop some UX mobile first websites Starting with Figma and integrating those into WordPress, WooCommerce and Shopify & Shopify plus. I have been directly involved in Building, Managing, Mentoring Small Teams of Marketers & Developers. Even growing larger departments out while transferring my skillset through one on one training.


    Accomplishments Over The Years: (To Mention A Few)

    • Sensu, Leeds Dental Clinic, Meliora, Leeds Dental, Blossom, Renovo, Smile Designers - Leadgen & Funnels, CRM integrations. 22,000,000 Revenue Generated so Far For the Smile Dental Industry
    • Managed an the Amazon PPC with a budget of £250k for SHARK Vacuums helping sustain their brand exposure and sales on Amazon and I resided over their largest Growth Period in 2017.
    • fortressboxing.com - Built Successful Email & PPC campaigns, including Facebook Ads. Achieving a ROAS of 7.2 across the board.
    • WilsonsPetFood.co.uk - Within 6 months overhauled the current digital strategy. Improved CTA, Conversion rate, Revenue & ROAS on Paid Advertising channels
    • Implemented Intricate complex event Tracking for 100`s of websites using Google Tag Manager. This includes Implementing JavaScript Listeners.
    • Optimised Large Google Merchant XML Feeds to Support Paid Advertising Performance Signals in Google Shopping Campaigns
    • Davina - OYG - Developed multiple well rounded funnels for new acquisition & returning customers alike. Utilising Tick-tock and Snapchat as mid funnel click points to nurture more conversions from the main Google ads & Facebook Campaigns. After 6 months we settled on a ROAS of around 400% (first sale) and LTV around x4 per Year
    • TopSpeedRacing - Developed, Implemented & Executed a Full Digital Marketing Campaign Targeting UK market. Creating a Disruptive brand that has left its mark in the niche. Also helped build a better UI for returning customers
    • Mesmerica 360 - Started CAPI based Facebook Ads to drive 350-500% ROI on ticket sales. Introduced Reddit, Tick-tock & Facebook Ads. This is based in the United States Across Multiple States. The end result was a huge increase in tickets sold leading up to the event and an increase in the average feedback rating.
    • SocialInstinct - Built Multiple Leadgen Funnels for Dental clients from scratch. Creating an unbelievable ROAS on google ads of around 2500%. The price point was a difficult sell but with the right nurturement at different points of the funnel we saw amazing conversion volumes.
    • Built a highly effective email marketing & Remarketing campaigns using Bronto and Mailchimp for Ticketarena.co.uk Targeting a Range of High Profile Customers Buying Tickets for Large Events such as Parklife Festival and Hideout Festival.
    • Audited SEO, Core Vitals, CRO & UX For 02, JET2 Boohoo, FIFA, Southampton FC, COSTA, Screwfix using various data suites
    • Built Successful Digital Marketing Campaigns for well known brands such as Liverpool Victoria...
    • Optimised PPC, improving CPA and Volume on Faceandco.co.uk & Salesource.io in 2020
    • Organised & Implemented a Full Rebranded & Digital Marketing Launch For Becomedebtfree.co.uk
    • Increased the "DAILY" revenue From £5000 to £17,000 In 3 months - MyCookieDough.com
    • Increased Revenue by 300% on theracingemporium.com Month vs Month 2019
    • Built Google Shopping, Re-marketing & Search Campaigns for a large database of Clients.
    • Increased Revenue by 120% in 12 months For Number1plates.com. 
    • Increased revenue 160% for SafeGuard ARMOR through solid Organic Link-building
      and PPC Shopping Campaigns setup and Management; achieved no1 ranking for keyword "body armor" & "bullet proof vest" in the United States
    • Directly Managed 6 Web Teams as an Integrated Team Contracted Manager for various brands
    • Generated Targeted Leads worth 1.6Million over 6 months to winstonsolicitors.co.uk
    • Increased Organic Revenue by 200% after 6 months for publicrecords.com by getting No1 Rankings for the keyword "public records" in the United States
    • Developed & Maintained multiple lead generation campaigns on Facebook and Google Ads for a large network of aesthetics clients. Generating over 250 leads a month for each domain
    • Setup Lead Generation for ResultsMD.com, bringing the site $40,000 a month revenue per month just from Paid Acquisition.
    • Increased the Google US rankings for Bingo.com for the keyword "online bingo" and "bingo" in 2008, in turn, increasing Organic signups by 330%
    • Developed an SEO Friendly Conversion Ready B2B &B2C website for Oakstoredirect.co.uk
    • Increased B2B Acquisition Conversion Rate to 20% using salesforce for Scrublove.com
    • Generated Finance Sector Leads on various clients for Kamicom. Helping them achieve a Profitable CPA across all accounts they hold generating £30,000 per month. 
    • Directly Deployed Various Organic SEO Content Strategies to Increase Lead Generation Revenue in 2013 by 54% Year on Year for theclaimsconnection.co.uk
    SAFEGUARD ARMOUR LTD
    20082015

    Digital Marketing Director (B2C)

    I Developed, Implemented and Optimised the entire Digital Marketing Strategy Both Offline & Online. This included the setup and management of all PPC, SEO and SMO, CRO, User Journey & A/B testing campaigns to Eventually become primary drivers of the brands B2C revenue. I also built managed the entire marketing team specifically outlining Goals & Departmental specific KPIs for each team member to reach specific quarterly performance markers.

    • Increased Online B2C Sales and Revenue by from 1.1m to 1.8m in the first year
    • Doubled Conversion Rate in the first 3 years of working on the user journey for Safeguard ARMOR from 1.6% to 3.3%
    • Successfully Identified and Marketed the Brand to B2C customers using various digital marketing strategies, PPC Shopping campaigns and Link Building campaigns. Created In-Depth Performance Reports each Month
    • Directly impacted the organic and paid advertising growth of a new start-up business into a well established brand from the starting line.
    • Designed a sound Innovative Digital Marketing Revenue Model that saw exponentially positive growth patterns over 5 years
    • Built a well rounded Marketing Team internally that's still growing today
    TicketArena LTD (Now LYTE)
    20092015

    Head of Digital Marketing

    Developed, Implemented and Optimised the Inhouse Digital Marketing Strategies & Brand Activations For Various Festivals, Sport events & Club Events including but not limited to;

    • Parklife
    • Lost & Found Festival
    • Croatia Rocks
    • Ibiza Rocks
    • Warehouse Project
    • Mint Warehouse

    Accomplishments:

    • Improved tickets sales for major events in some cases selling 10,000+ Tickets in one day (pre launch) for large allocated events such as LOST & FOUND
    • Oversaw a 27% increase Year on Year of Ticket Sales on Ticket Arena (Now LYTE) 2013-2014
    • Increased CTR & ECR on all Ad-copy by an average of 300% Respectively on each chosen Ad Variant on Google ADs & Facebook Ads (Meta)
    • Increased Product Landing Page CRO through A/B & Multivariant testing methods, sometimes improving conversion from the industry standard 7% at the time to 12%
    • Improved Organic Listings (Search Traffic) and Optimised over 65 internal White Label Event Landing Pages using technical SEO auditing & Server side SEO Auditing.
    Technical SEO Manager / Lead Link-builder
    20062007

    VANGUARDSEO Agency

    Worked during the .com boom to help IGaming & Premium Dating clients such as such as Littlewoodspoker.co.uk and Bet365.co.uk, Prodate.co.uk see quicker growth Organically. Designing, Developing & Executing highly Targeted SEO & Link Building Campaigns (where Paid acquisition was not an option and organic growth was a priority). I also built large affiliate blog networks to drive more A-B traffic for Competitive Brands

    Accomplishments:

    • Achieved SEO no 1 position in the UK and US for keywords such as "Online Bingo" & "Poker Online" using highly targeted link building strategies
    • Ran full technical SEO audits on around 100 IGaming Websites both Affiliate & Operators alike.
    • Built Viral Marketing Campaigns & Created Highly Effective Link Bait Strategies Used Tools such as MajesticSEO, Teliad, AHREFS & SEOmoz

    Education

    Facebook Academy
    2015Present

    Facebook Ads Blueprint Certified

    Blueprint Certification 20024

    ZENOS - Cisco Academy

    Zenos ICT Academy

    MCT Certificate / IC3 Certificate in ICT

    Google Adwords
    2008Present

    Adwords Certification

    Google Ads Certification ( All Modules ) 15 Years Certified

    GCSE - Abbey Grange C of E

    GSCSE

    Maths B, English B, Science A, IT A

    JUST a FEW WEBSITES I HAVE WEB DEVELOPED....

    Here are a few websites I designed and coded in the past to mention a few.

    FEW OTHER BRANDS I HAVE WORKED WITH....

    Here are a few brands I have worked on:

    PLEASE NOTE

    Always open to full-time Opportunities as well as Freelance Contracts and Fixed Term Contracts. 

    References Available upon Request