Digital Marketing Expert | Shopping Expert / Facebook Ads / UX & SEO Optimisation / Digital Strategy Digital Marketing Expert / Web Marketing Consultant
For the past 16 years I have Worked as an Extremely Successful Data Driven Digital Marketing Director/Manager, both remotely and integrated in-house. both contracted and employed I have worked with hundreds of clients developing and optimising highly successful client-side SEO / PPC / Social Paid / Amazon PPC & other Digital Strategies. Improving multiple metrics for my clients including CTR, CTA, Retention Rate, Conversion Rate, Volume of sales and LTV.
Helping Businesses Connect and Grow, Creating better customer experiences through UX Design & Development tools, CRM Integrations & reactive Workflows For various clients. I also optimised PPC campaigns, creating digital strategies and implementing effective high ROAS & ROI Campaigns; for B2B and SAAS & B2C clients. On top of this offering business auditing, SEO and other Online Marketing verticals as services including Web development, Facebook ads, Instagram Ads, Tick-tock Ads, Reddit Ads Snapchat Ads, Amazon PPC, Google Shopping Ads and many more!
Iv also helped sketch, design and develop some UX mobile first websites Starting with Figma and integrating those into WordPress, WooCommerce and Shopify & Shopify plus. I have been directly involved in Building, Managing, Mentoring Small Teams of Marketers & Developers. Even growing larger departments out while transferring my skillset through one on one training.
Accomplishments Over The Years: (To Mention A Few)
- Sensu, Leeds Dental Clinic, Meliora, Leeds Dental, Blossom, Renovo, Smile Designers - Leadgen & Funnels, CRM integrations. 22,000,000 Revenue Generated so Far For the Smile Dental Industry
- Managed an the Amazon PPC with a budget of £250k for SHARK Vacuums helping sustain their brand exposure and sales on Amazon and I resided over their largest Growth Period in 2017.
- fortressboxing.com - Built Successful Email & PPC campaigns, including Facebook Ads. Achieving a ROAS of 7.2 across the board.
- WilsonsPetFood.co.uk - Within 6 months overhauled the current digital strategy. Improved CTA, Conversion rate, Revenue & ROAS on Paid Advertising channels
- Implemented Intricate complex event Tracking for 100`s of websites using Google Tag Manager. This includes Implementing JavaScript Listeners.
- Optimised Large Google Merchant XML Feeds to Support Paid Advertising Performance Signals in Google Shopping Campaigns
- Davina - OYG - Developed multiple well rounded funnels for new acquisition & returning customers alike. Utilising Tick-tock and Snapchat as mid funnel click points to nurture more conversions from the main Google ads & Facebook Campaigns. After 6 months we settled on a ROAS of around 400% (first sale) and LTV around x4 per Year
- TopSpeedRacing - Developed, Implemented & Executed a Full Digital Marketing Campaign Targeting UK market. Creating a Disruptive brand that has left its mark in the niche. Also helped build a better UI for returning customers
- Mesmerica 360 - Started CAPI based Facebook Ads to drive 350-500% ROI on ticket sales. Introduced Reddit, Tick-tock & Facebook Ads. This is based in the United States Across Multiple States. The end result was a huge increase in tickets sold leading up to the event and an increase in the average feedback rating.
- SocialInstinct - Built Multiple Leadgen Funnels for Dental clients from scratch. Creating an unbelievable ROAS on google ads of around 2500%. The price point was a difficult sell but with the right nurturement at different points of the funnel we saw amazing conversion volumes.
- Built a highly effective email marketing & Remarketing campaigns using Bronto and Mailchimp for Ticketarena.co.uk Targeting a Range of High Profile Customers Buying Tickets for Large Events such as Parklife Festival and Hideout Festival.
- Audited SEO, Core Vitals, CRO & UX For 02, JET2 Boohoo, FIFA, Southampton FC, COSTA, Screwfix using various data suites
- Built Successful Digital Marketing Campaigns for well known brands such as Liverpool Victoria...
- Optimised PPC, improving CPA and Volume on Faceandco.co.uk & Salesource.io in 2020
- Organised & Implemented a Full Rebranded & Digital Marketing Launch For Becomedebtfree.co.uk
- Increased the "DAILY" revenue From £5000 to £17,000 In 3 months - MyCookieDough.com
- Increased Revenue by 300% on theracingemporium.com Month vs Month 2019
- Built Google Shopping, Re-marketing & Search Campaigns for a large database of Clients.
- Increased Revenue by 120% in 12 months For Number1plates.com.
- Increased revenue 160% for SafeGuard ARMOR through solid Organic Link-building
and PPC Shopping Campaigns setup and Management; achieved no1 ranking for keyword "body armor" & "bullet proof vest" in the United States - Directly Managed 6 Web Teams as an Integrated Team Contracted Manager for various brands
- Generated Targeted Leads worth 1.6Million over 6 months to winstonsolicitors.co.uk
- Increased Organic Revenue by 200% after 6 months for publicrecords.com by getting No1 Rankings for the keyword "public records" in the United States
- Developed & Maintained multiple lead generation campaigns on Facebook and Google Ads for a large network of aesthetics clients. Generating over 250 leads a month for each domain
- Setup Lead Generation for ResultsMD.com, bringing the site $40,000 a month revenue per month just from Paid Acquisition.
- Increased the Google US rankings for Bingo.com for the keyword "online bingo" and "bingo" in 2008, in turn, increasing Organic signups by 330%
- Developed an SEO Friendly Conversion Ready B2B &B2C website for Oakstoredirect.co.uk
- Increased B2B Acquisition Conversion Rate to 20% using salesforce for Scrublove.com
- Generated Finance Sector Leads on various clients for Kamicom. Helping them achieve a Profitable CPA across all accounts they hold generating £30,000 per month.
- Directly Deployed Various Organic SEO Content Strategies to Increase Lead Generation Revenue in 2013 by 54% Year on Year for theclaimsconnection.co.uk