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Work experience

2019Current

VP of Product and Solutions

Infoblox

Responsible for the development of solutions designed to expand customer penetration, development of new market opportunities and execution of the companies evolving cloud strategy.  The current role spans between the core product positioning, and messaging as well as developing new solution opportunities.

  • Product positioning for new and emerging markets
  • Execution of existing and emerging Go-to-market channels
  • Creation of new security category through ongoing engagement with top tier press and industry analysts
  •  Driving early adoption of AI throughout the GTM team

 

20172019

VP of Marketing and Cloud Strategy

CipherCloud

Responsible for driving  product strategy, company messaging, content, sales enablement and outbound communications as part of a change in direction. As the company's product changed to a new direction driven by market opportunities, I am responsible for ensuring product capabilities align with market opportunity and customer requirements, as well as ensuring all Go To Market execution is in line with our new market. Focus elements of my execution over the past year include:

  • Product roadmap and strategy development in coordination with vision and market requirements
  • Ensure customer requirements are mapped to product roadmaps and feature releases
  • Product release planning and management in coordination with engineering
  • Sales enablement through product value and technical product training
  • Drive ongoing and incremental revenue generation through product innovation
20162017

Chief Marketing Officer

TrapX

Facilitated the development and rollout of new branding and messaging to align with the emerging deception market.  Driven thought leadership  through development and execution of successful press and analysts programs.  

  • Developed plan and executed on deliverables to redesign the companies brand and positioning 
  • Developed company’s global lead generation and awareness programs
  • Developed and executed successful targeted campaigns focused on vertical markets
  • Developed andimplemented  analyst and press program designed to propel the company into a leadership position
20132016

Vice President Marketing and Product

Cyphort

Responsible for developing initial marketing plan from stealth status to launching and redefining the Advanced Threat Detection and Defense market.  Helped drive the company from pre-revenue stealth mode to multi-million-dollar quarter-over-quarter company growth.  Highlights include:

  • Developed and executed company launch from stealth mode including:
    • Company brand including logo, web site, messaging platform and all public facing assets/content
  • Developed company’s first global lead generation and awareness programs
  • Developed and executed successful targeted campaigns focused on competing with established market leader
  • Secured multiple award wins including back-to-back wins with the prestigious SC magazine awards @ RSA (2015 and 2016)
  • Developed company’s long-term product roadmap and managed ongoing release cycles and features
  • Recruited and built top-tier team for critical execution 

Additional Experience

20032004

Product Marketing Manager

Netscaler
20012003

Product Marketing Manager

Foundry Networks
19962001

SE and Product Manager

Network Associates (formerly Network General)

Education

19891991

Associate Diploma - Computer Science

Sydney Institute of Technology

Two year course focused on computer programming, operating systems and systems development.  Languages included Cobol, C, C+, Vax VMS, Basic