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Summary

Innovative Campaign Manager with over three years of experience in ad trafficking for a handful of the world's leading clients. My solution-driven discipline in UI/UX design and project management expertise has made it possible to transcend into the tech industry with over five years in varying leadership roles where growth was inevitable.

Work Experience

10/18/2021Current

Programmatic Campaign Manager

Wpromote
  • Managing the Peacock client by contributing to the strategy development based on a brand brief, partner selection, budget planning, and allocation, tagging, and trafficking, QA and troubleshooting, and analysis of performance, optimization, ongoing, and post-campaign reporting.
  • Build and maintain strong relationships with clients, vendors, networks, publishers, and partner agencies.
  • Responsible for the operational success of accounts and ensuring deliverables are met on time and on budget, including daily management of campaign budgets, on-site conversion actions, and bidding strategy.
  • Participating and demonstrating thought leadership and strategic insights in both internal and client-facing meetings and presentations.
01/27/202009/20/2021

Senior Ad Operations Associate

Spark Foundry
  • Manage and administer urgent digital media campaigns for Comcast and Macys.
  • Ensure flawless execution of digital media campaigns by utilizing the Google DoubleClick (DCM), Jira, Innovid, and Flashtalking platforms to administer and manage all trafficking request priorities.
  • The primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation(s).
05/20/201912/20/2019

Senior Ad Operations Associate

Kinesso
  • Utilized Google DoubleClick (DCM) to manage and administer digital media campaigns across multiple advertisers.
  • Responsible for appending tracking codes for proper web analytics measurement to respective clients.
  • Trafficked digital campaign assets requested from internal departments and 3rd party vendors to deliver to publisher sites.
03/14/201701/22/2019

Senior Operations Manager

Rent The Runway
  • Lead a flagship Operations team that drove continuous supply improvements based on day-to-day findings geared towards innovation and excellent customer experience.
  • Thought critically and analytically in order to make data-based decisions for optimal process improvement.
  • Synthesized customer insights across UX, IT, and external Operations teams to improve holistic customer experience by introducing clothing rental as a utility in women’s everyday livesdisrupting the $1.7 trillion global fashion industry.

Education

Certifications

Google — Campaign Manager 360 Certification | Credential ID: 123366635

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