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Summary

Enterprising Campaign Manager with over three years of experience in ad trafficking for a handful of the world's leading clients. My solution-driven discipline in UI/UX design and project management expertise has made it possible to transcend into the tech industry with over five years in varying leadership roles where growth was inevitable.

Work Experience

10/18/2021Current

Programmatic Campaign Manager

Wpromote
  • Managing the Peacock client by contributing to the strategy development based on a brand brief, partner selection, budget planning, and allocation, tagging, and trafficking, QA and troubleshooting, and analysis of performance, optimization, ongoing, and post-campaign reporting.
  • Build and maintain strong relationships with clients, vendors, networks, publishers, and partner agencies.
  • Responsible for the operational success of accounts and ensuring deliverables are met on time and on budget, including daily management of campaign budgets, on-site conversion actions, and bidding strategy.
  • Participating and demonstrating thought leadership and strategic insights in both internal and client-facing meetings and presentations.
01/27/202009/20/2021

Senior Ad Operations Associate

Spark Foundry
  • Manage and administer urgent digital media campaigns for Comcast and Macys.
  • Ensure flawless execution of digital media campaigns by utilizing the Google DoubleClick (DCM), Jira, Innovid, and Flashtalking platforms to administer and manage all trafficking request priorities.
  • The primary point of contact with 3rd party trafficking teams and internal/external teams for digital campaign activation(s).
05/20/201912/20/2019

Senior Ad Operations Associate

Kinesso
  • Utilized Google DoubleClick (DCM) to manage and administer digital media campaigns across multiple advertisers.
  • Responsible for appending tracking codes for proper web analytics measurement to respective clients.
  • Trafficked digital campaign assets requested from internal departments and 3rd party vendors to deliver to publisher sites.
03/14/201701/22/2019

Senior Operations Manager

Rent The Runway
  • Lead a flagship Operations team that drove continuous supply improvements based on day-to-day findings geared towards innovation and excellent customer experience.
  • Thought critically and analytically in order to make data-based decisions for optimal process improvement.
  • Synthesized customer insights across UX, IT, and external Operations teams to improve holistic customer experience by introducing clothing rental as a utility in women’s everyday lives—disrupting the $1.7 trillion global fashion industry.

Education

Certifications

Google — Campaign Manager 360 Certification | Credential ID: 123366635

Skills

Google DoubleClick (DCM)

Advanced DCM ad trafficking and troubleshooting expertise across multiple advertisers.

Spanish

Native language.

Microsoft Excel

Intermediate expertise creating pivot tables and managing macro programming functions.

Research Analysis

Graduate Sociologist equipped with quantitative and qualitative methodologies used to problem solve across industries.

Adobe Creative Suite

Proficiency in tools which make collaborative application software and prototyping possible.

Figma

Experience creating digital interfaces and propositional user driven mobile and web designs.

Pencil & Paper

Most Proud Of

Rent the Runway's Growth

  • Helped increase membership from 1 million to over 9 million (+800%) who believed rental was the future in 2018.

Launched Cuanto (iOS)

  • Developed Cuanto in 2017 as the first Dominican currency converter app focused on revolutionizing remittances in the Dominican Republic.
  • Discontinued in 2021.

Becoming a Perfumer

  • Falling in love with mastering the ancient art and modern alchemy of perfumery.

Clients

  • Peacock
  • Comcast
  • Spotify
  • Henkel
  • Hershey's

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