ASHLEY MERCADO

• Spearheaded streamlined production and workflow management for 100+ digital and linear content pieces annually by collaborating with local and remote producers and editors achieving 20M+ views across various platforms, boosting brand visibility, and earning multiple award wins.
• Created and implemented a 12-18 month scalable content production framework and schedules, leading to 30% increase in deadline adherence and optimized resource utilization and eliminating bottlenecks.
• Collaborated with cross-functional team leadership on content planning, ensuring project feasibility and budget compliance, executing 95% of projects within budget.
• Developed and piloted series concepts, creating multiple top-rated series that consistently ranked in the top 5 for viewership.

• Coordinated 30+ shoots annually and managed production schedules for team of 20, implementing streamlined scheduling system, and utilized project management software to improve efficiency and reduce scheduling conflicts, decreasing production delays and ensuring 100% on-time video delivery.
• Led team through 6-month leadership transition and shifted objectives by providing clear communication and support that minimized confusion, kept team morale high, and allowed projects to remain on track and meet key milestones.
• Built relationships with freelance production and post-production crews, managing onboarding, invoice processing, and expense approval, while ensuring timely post-production workflows and asset deliveries resulting in a 10% increase in annual deliverable capacity.

• Grew network viewership 144% by reviewing pitches, development projects, and casting tapes, providing critical feedback for programming decisions.
• Assisted in the launching Marrying Millions, Lifetime's top-rated unscripted non-spinoff series in 3+ years, earning average target demographic rating of 331K.
• Supported project management for team of 15 with 20+ on air series by tracking production timelines, processing invoices, and streamlining communication across NY and LA- based teams to ensure alignment and meet deadlines.

• Generated brand and series marketing one-sheets on a quarterly basis and assisted with the development of sales media kits that centralized client and network goals garnering 500K+ impressions and 5% increased annual sales.
• Assisted in the training of 5 new hires, providing feedback to management and improving efficiency by 25%.

• Efficiently managed production paperwork for 100+ cast and crew members, ensuring all documents were accurate and delivered on time, contributing to smooth production operations and efficient processing time.
• Negotiated vendor contracts for equipment, transportation, and catering, reducing production costs by 10% while maintaining high-quality services.

Magna Cum Laude