Adam Swiatek

Responsible for developing and implementing digital and direct response marketing initiatives in a results-based and consumer-insight driven organization for a multi-brand portfolio of Wiley Education Services university partners for adult education. 

• Lead brand strategy and account management for all integrated marketing tactics and campaigns at three higher education institutions. 
• Drive awareness and interest in university programs by creating campaigns that grow demand and conversion for graduate university programs. 
• Work in tandem with marketing project management, external agencies, cross functional and centralized specialized marketing teams to ensure project work is scoped, on budget and tracked for successful campaign implementation.
• Monitor performance of brand marketing campaigns through data and insights from multiple disparate sources. Adjust campaigns, tactics and budgets based on performance.
• Increased enrollments and starts at all three university partners during the COVID-19 pandemic with digital product management. Used creative, new digital advertising methods and tactics to generate more leads and more revenue in 2020 than in 2019.

Founded a niche marketing start-up company focused on growing the customer base and expanding the reach of small businesses in Central Florida. 

• Launched a professional coaching business with a web presence, social media strategy and live event experience.
• Partnered with a cooking school for children to create demo videos and enhance social media content planning.

Direct report to the CMO responsible for marketing strategies, campaigns and tactics to drive consumer demand, revenue and sales for the nine global cruise lines of Carnival Corporation. Developed briefs and managed creative integrated marketing communications plans, transforming guest expectations of cruising with the world’s largest cruise company. 

• Led cross-brand marketing projects to increase demand over capacity and guest satisfaction at all cruise lines. Supported company growth and expanding fleet size (100 to 107 ships) through strategic planning, strong brand management, brand activation, communication planning and targeted channel strategies. The company exceeded financial targets to reach double-digit ROIC in 2018 for the first time in the company’s history. 
• Directly led and coached marketing associates, inspiring them to perform at their highest potential in pursuit of their career goals. Indirectly managed professionals at all levels to create innovative and creative communications tactics.
• Experienced in influencing shoreside and onboard team members at all levels including Captains, VPs, Presidents and the CEO through presentations, conversations and memos.
• Partnered with cruise lines at Carnival Corporation and fifteen other lines to lead an award-winning marketing and communications campaign, the “Caribbean is Open.” The campaign garnered 5 billion impressions as it spurred cruise tourism to the Caribbean after the devastation of Hurricanes Irma and Maria in 2017. 
• Led the strategy for company-wide multicultural/diversity marketing initiatives in paid and earned media. Increased earned media to 249M impressions in 2018, up from 79M for the period of 2015-2017. Focused on growing the Black and Latinx segments.
• Developed decks, pitches and proformas for innovative nationwide campaigns and events.
• Organized 4 industry tradeshow events each year, managing a budget of $500k. Planned activation experiences for a 50 x 50 ft booth, lunch sessions and keynote speeches. 
• Partnered with a newly sourced agency to create and roll out a revamped World’s Leading Cruise Lines umbrella brand for all cruise lines, based on market and consumer research.
• Oversaw a multi-dimensional strategic marketing alliance relationship with American Express. Managed a partnership marketing budget ($3M) and agency relationship. Grew card member transactions on cruise vacations by an average of 7% year over year. 
• Managed the integrated marketing communications roadmap calendar and creative review process for the OceanMedallion, a new wearable innovation for the cruise industry.
• Collaborated with finance, revenue management, pricing, operations, advertising, media, consumer insights, corporate strategy and public relations to identify business needs.
• Analyzed and interpreted data and industry trends to monitor performance, communicate risks, and showcase opportunities.

Developed technical requirements and process documentation for direct marketing campaigns, stimulating incremental revenue through 500k bookings annually at Disney Destinations. 

• Oversaw and coordinated the production, deadline management, execution and operation of complex and personalized marketing campaign activities. Devised new and innovative solutions to integrate data.
• Produced data analyses, metrics and dashboards from different date sources on potential guest contacts and post-campaign results.

✶ Disney’s Approach to Leadership Excellence

✶ Leadership Essentials: Everyone Can Lead, Collaboration

✶ Disney’s Approach to Quality Service

✶ Service Essentials: Owning the Service Moment, People Make the Difference

✶ Disney’s Approach to Employee Engagement

✶ Employee Engagement Essentials: Power of Recognition, Intentional Listening