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Bruce Allen

Professional Services Marketing Consultant and Business Development Trainer


MBA, Business Marketing

National University

Last Best Trip


Senior professional services marketing executive known for ability to position a firm and partners for explosive growth. Proven track record of strategic positioning, creative conceptualization, business and relationship network development and motivational leadership with an innate ability to grow and maintain strong client relationships. Successful brand strategist with a proven ability to grow revenues and market share in the professional services marketplace with firms such as Brobeck, Phleger & Harrison and Deloitte & Touche

Areas of Expertise

Revenue & Profit Growth | Partner & Firm Positioning | Strategic Planning | Brand Management | Relationship Development | Market Research & Analysis | Team Selling Leadership | Collateral Development | Influential Presentations | Public Relations | Event Leadership | Public Speaker & Coach | Positive Client Relationships

Business Acumen/Leadership

  • Accomplished the successful re-branding of Rutan & Tucker LLP in less than six months resulting in a complete reversal of declined market presence. Accomplishment resulted in multiple accolades to the firm and self from industry and community.
  • Developed the Fast Start business development mentorship program currently in use at Rutan & Tucker to enable personal growth for potential rainmakers and creating synergies across multiple practice groups. To date more than 20% of senior associates and partners have volunteered for the program realizing significant new client matters in the three months since inception.
  • Successfully developed creative marketing strategies for multimillion and multibillion dollar corporations and partnerships, orchestrating from concept to completion to accomplish brand, product, and service offering goals. Budget responsibilities of over $15 million.
  • Created marketing and sales initiatives for international law firm Brobeck, Phleger & Harrison. Programs and strategy received significant recognition within the legal community for innovation, creativity, and firm growth results. The firm grew from 250 attorneys to 750 while partner earnings doubled in the same period.
  • Created and led the marketing strategies across multiple regions for the technology practice of Deloitte & Touche resulting in a #1 market share in all markets.
  • Produced and directed “Deloitte Fast 50” programs (an annual awards program honoring fastest growing companies within a region based on revenue growth) resulting in more than $38 million in new billings over a four year period.
  • Created and orchestrated numerous mar-com projects on national and regional levels. The projects included a wide range of mediums from simple collateral development and product/service rollouts through video production, user manuals, catalogs, annual reports, and print and advertising.
  • Directed and participated in press conferences, developed communications strategies, published numerous press releases and established favorable media relations to enhance positioning and public relations goals.
  • Directed a national sales force posting 15% + sales growth in each of three years and increased new account sales over 125% in a declining market.
  • Founder of BAM!, a business communications and marketing agency working with early stage and technology and professional services companies. Clients included Price Waterhouse, Ingram Micro, Thomas Bros. Maps, Geneva Companies, Mercury Technologies Group.

Professional Affiliations / Acknowledgments

  • President of the Board of Trustees, United States Adaptive Recreation Center
  • Board of Trustees, Men's Divisions International
  • Board Member, Association for Corporate Growth
  • Board Member, Orange County Venture Group (former)
  • Board member, National University Institute for Civic Entrepreneurship (former)
  • Service on numerous boards and committees for industry organizations and fundraising events.
  • Profiled by the Orange County Register as a leading relationship “catalyst” in the fast-growth company and professional services arena.
  • Nominated in 2006 and 2007 to OC Metro’s “Hot 25” list of market/community influencers for accomplishments in marketing and community involvement.
  • Acknowledged voice in professional services and fast-growth company marketing and leadership.
  • Nominated for the 2007 Elite "Excellence in Legal Marketing Award" where I was cited for influence on law firm marketing innovation.
  • Current nominee for the 2008 AeA Glenn Ross Technology Community Service Award for efforts to bolster and support the technology business community in Southern California.
  • Author and publisher of the Marketing Catalyst blog on professional services marketing and business relationship development. The MC Blog is cited as a leading resource on the Internet for professional services marketers.
  • Talented speaker and trainer with keynote appearances for UCLA, National University, UC Irvine, the American Electronics Association, Software Council of Southern California, Legal Marketing Association, American Mortgage Bankers Association, American Marketing Association, multiple venture capital and fast-growth conferences, and Co-Emcee of the Annual AeA Technology Awards. Speaking topics include marketing, leadership, relationship development, entrepreneurship, branding and professional services marketing.

Employment History

  • Allen Matkins / Full service business law firm

          Sr. Business Development Manager / June 2009 to August 2010

  • Marketing Catalyst, Inc. / Full service marketing agency to professional services firms

          Founder & Managing Director / January 2008 to June 2009

  • Rutan & Tucker, LLP / Full service business law firm

          Chief Marketing Officer / June 2005 to December 2007

  • Deloitte & Touche LLP / International professional services firm

          Sr. Practice Development Manager / Sr. Marketing Manager, 2000 to                         December 2004

  • Brobeck Phleger & Harrison LLP / Corporate law firm

          National Marketing Manager/Director, 1997 to 2000

  • Somerset Automation / Venture-backed enterprise software company

          Marketing Director, 1993 to 1997

  • BAM! (Bruce Allen Marketing) / Business communications and marketing agency

          Owner and Principal, 1990 to 1993

  • Informative Research / National mortgage credit reporting agency

          National Marketing & Sales Director, 1987 to 1990

  • South Coast Stationers / Commercial office products distributor

          Partner / Sales & Marketing Director, 1984 to 1987

  • United States Marine Corps / Specialized government agency providing preemptive combat services

          1973 to 1981 - Final Rank and Title (E-6), Senior Drill Instructor,

Areas of Expertise

Revenue & Profit Growth | Partner & Firm Positioning | Strategic Planning | Brand Management | Relationship Development | Market Research & Analysis | Team Selling Leadership | Collateral Development | Influential Presentations | Public Relations | Event Leadership | Public Speaker & Coach | Positive Client Relationships

Speaking Engagements include:

  • Harvard Business School  Alumni Assoc.
  • Legal Marketing Assoc.
  • IGAF Marketing Directors Conference
  • American Marketing Assoc.
  • CalCPA
  • AeA
  • ExecuNet
  • American Mortgage Bankers Assoc.
  • UCLA
  • UC Irvine
  • Numerous Business Retreats

Speaking Topics

Driving Success in a Down Economy - Marketing Strategies for Business Success

Marketing from the Trenches - Creating Personal BuzzThe Circle of Five© - Building Productive Relationship Networks10 Ways to Guarantee Marketing FailureBlogging Means Business

Bruce Allen Links

Speakers Bio

Speaking to executive audiences across the country, Bruce Allen is an evangelist of innovation in relationship and business development. His presentations are highly motivational, information-rich and always entertaining. As a marketing executive and mentor/coach Bruce has helped companies, firms, executives, and attorneys to take control of their goals and opportunities. As a Chief Marketing Officer, marketing leader at international firms including Deloitte & Touche and Brobeck, Phleger & Harrison and board member for high-growth professional services companies, Bruce has proven his ability to create market presence by uncovering and communicating the strengths that already existed in the culture and individuals of the firms he served.Bruce has recently founded Marketing Catalyst, Inc., which helps attorneys with the challenge of growing their practice and developing the personal marketing skills that will define their success. Bruce is also the author of the top-ranked, on-line journal MarketingCatalyst.