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Seasoned cycling industry professional with expertise in individual and group education, consumer and retail communication, marketing and operations.  Proven record in long term business growth and consumer relationships.

Work experience

Sep 2006Present


East West Bikes

Analyzed marketing information and translated it into strategic planning.

Spearheaded marketing, customer service models, and overall yearly buying.

Designed and tracked business performance and increased profitability and performance.

Merchandizing and marketing of the EWB brand.

Customer service and client retention.

Bike fitting and skills training to help retain clients.

Aug 2004Jun 2006

General Manager

Two Wheeler Dealer

Contributed to merchandising ideas.

Trained staff to deliver outstanding customer service and top level bicycle service.

Increase sales to a record levels during my involvement with the store.

Jun 2003Aug 2004

Vice President of Operations

Circuit Global Sports Management

Co-Formulated a comprehensive business plan complete with clear and actionable sales goals and targets.

Actively recruited new business partners

Team Player in performing daily needs of the growing company

Oct 2000Apr 2003


Momentum Expeditions

Managed and trained a staff of 5 for experiential education courses in mountain biking, rock climbing and general group building.

Analyzed marketing information and translated it into strategic plans.

Developed and managed 1-week long coaching and riding trips for adults and youth for road cycling.


Sep 1998Jun 2002

M.Ed. in Youth Development Leadership

University of Minnesota

Emphasis on community learning, development, engagement for youth.

Developed community based youth programs to enrich and foster youth development through experiential education.

Sep 1990Jun 1996

B.S. in Psychology

Colby-Sawyer College

Emphasis on child and sports psychology

Skied Alpine for 3 years and Nordic for last year in NCAA - Division 1


Event Planning
Experience planning day to week long events and co-branding
Client Account Management
10+ years of sponsorship management, consumer follow-through, and training plan management
Former USA Cycling level 1 coach
Coaching experience with a national caliber Junior cycling program, plus multiple National podium finishes
Professional Bicycle Fitter
Fitting since 1996 with multi-facet training and clinics


Ivan Padilla - Sales Representative for Kloeckner Metal/Customer

"As a sales rep myself for seven years, Banning's commitment to continuing and building customer relationships has gained my lifetime of loyalty. With him, it's never about the sale, it's about the enjoyment and passion of the sport."

Tony Coyne - Axis Sports Group

“… has a solid understanding of the Southern California cycling market, especially in how it pertains to new products and the high-end consumer demographic. Banning has demonstrated an ability to grow specialty markets and retain a large cliental base.”

Tom Rodi - General Manager for Parlee Cycles

"I have worked with Banning for years. He is a consummate professional and working with him has made my life easier as a manufacturer. Selling high end road bikes is very complex these days and Banning does it with ease. He is simply a pleasure to work with."