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With over than 17 Years of experience, an Innovative and results-driven leader with strong leadership skills and skilled negotiator focused on achieving exceptional results.

Attention to detail, strong interpersonal skills, and customer service improvements while building partnerships with key business decision makers.

Besides all this, the sales & leadership skills I have, makes me able to lead many kind of business, as my past experience helped me to understand a variety of business areas.

Core Competencies

  • Business Development, Sales & Marketing (Retail & Corporate)
  • Travel & Tourism
  • Business Development
  • Coaching
  • B2B, B2C Travel & OTA's
  • MICE Travel

Professional Experience

Saudi Amad for Airport Services & Transport Support (SAAS)


Director of Development

Search for opportunities and prospective projects.
Maintain a distinguished relationship with our clients and work to meet their needs.
Study tenders and prepare for the applying progress.
Responsible of marketing activities.
Worked with 3rd party Consultants in preparing the company strategic plan. 
In charge of the Procurement unit.
Worked as "Secretary General of the BOD from Apr 2017 - Dec 2018.

Executive Manager

Developed & Implemented the company's business plan, Sales & Marketing strategies.
Gathered new business from EMEA.
Strengthen and develop business relations with key accounts in EMEA.
Weekly sales calls to top accounts. 
Strengthen and develop sales accounts within Saudi Arabia.
Attended leading travel exhibitions in the Middle East, Asia & Europe.

Chief Executive Officer

Achieved sales growth by 70% within 2 years.
Developed & Implemented Sales & Marketing strategies.

Supervised the daily sales & marketing activities. 
Improved the MICE & Corporate sales.
Designed & managed several FAM trips to USA, Morocco & Malaysia.
Strengthen and develop business relations with key accounts in MENA.
Trained & developed sales & operation team members.
Improved the online B2B web portal by working closely with system developers
Strengthen and develop business relations with key hotels & suppliers
Exhibit & Attended leading travel exhibitions in the Middle East, Asia & Europe.

Shairco Dubai

May 2008Mar 2010

Director of Sales, Airports Projects, U.A.E & Oman

Developed the company's existence in the U.A.E & Oman.
Increased the number of potential Airports projects in the U.A.E & Oman. 
Sales Calls, After Sales support, and exploring new market segments.
Strengthen and develop business relations with key corporate & Government accounts.

Assistant Director of Sales, Retail Sales, Central Area

I've led a group of Five Sales Teams males & females and Helped them to achieve the target.
Prepared weekly sales plan for each team Leader.
Supported my team to assure of no issues with their daily sales deals.
Prepared weekly performance report to the Area Director.
Trained my group on products and sales skills.

Sales Manager, Corporate ( Trainee )

I was gone through & work in all departments in the hotel to understand the hotel's operation.
Daily sales visits to potential & current clients
Worked with the sales team to achieve the department goal.
Worked with events team to manage our customer's events. 
Closed around 18 direct contracts with well-known corporations.

Sales Supervisor, Newspaper Ads.

I’ve led a group of 10 sales men and helped them in selling adverts in
Al Hayat News Paper.
Managed day-to-day sales and complains.
Helped the group to close large deals.
Developed promotions and competitions with the marketing manager.
Prepared weekly performance report to the marketing manager.
Acted as “Sales Manager” for Layalina Magazine for 1 month.

First Wing Holidays. Riyadh

Dec 2001Jun 2004

Tourism Manager

At With First Wing I have established my Career in Travel & Tourism.
I worked as Tourism consultant for the first year.
Sales & Marketing planning.
Increased the contracts with Int'l suppliers. 
Design travel packages.
Day-to-day operations. 
Enroll new corporate clients & handled VIP clients.
Selling Travel & Tourism services to individual & corporate
Designed attractive packages. 
Attract new customers.


Arab Academy for Science, Technology and Maritime Transport

Sep 1997Jun 2001

Bachelor of Business Administration Degree in Marketing & Financial Management


Management & Leadership Skills
Sales Skills
Relationship Building
Customer Service
Interpersonal & Communications
IT & Technology
Coaching Skills
Numerical and Analytical Skills
Attention to Detail
Team Player

Appreciation Certificate

I've honored by Zain Telecom certificate & Shield of Honor for my outstanding services.



Business Development Manager, Web Booking Expert, Romania 

"My work experience with Bassam extends for over 3 years of working together on his online travel project for me as his IT supplier and for him as the client.

In hundreds of hours of discussions and even more emails and tackling all sorts of daily challenges together I was able to extract a few key traits about him:

1. He is an incredibly hard working and dedicated person. I have interacted personally with thousands of people and I can honestly say that Bassam is always in the first ones when thinking of someone who is both dedicated and who has a good work ethic, something which you rarely see these days. He never ran from work, even if it meant spending 16 hours in front of his desk and I appreciated this about him.

2. He is a very good sales professional. Having had my share of both colleagues and employees, I can honestly say that Bassam is able to close up far more deals than any of the peers I met, just by his capacity of getting to know the client and to understand his needs. I saw him grow a brand new start up company to a few million USD turnover by himself in an incredibly short timespan. About 24 months.

3. Last, but not least, he is a very tech savvy individual and an incredibly fast learner. While this by itself is not an unique trait, combined with Bassam's willingness to succeed and perform beyond all expectations, transformed him into a learning machine, which was able to come up with innovating ideas and present points of view which even veterans in our company did not think of.

All the above just because he wanted to get the very best from his system and because he wanted to provide the very best to his clients.

On occasions it proved challenging to work with him as he was very demanding in securing his own client's interest, but it was an absolute pleasure seeing such a professional like him at work.

I learned a lot from him and I hope to have the chance to work again in the future with him."


Global Account Director, Starwood Hotels & Resorts Worldwide Inc.

"Bassam is one of the few people I had met in my life with great experience in B2B system and XML technology, not only that he has
great experience with the GCC market and the travel agents, especially in Saudi Arabia market.

With his excellent relationship with the B2B agents, suppliers, DMC's and Bed Banks Accounts, Bassam improved the business at our
hotels from 2011-2014 with an increase in the market share" . 



Director Smart Services, Road & Transport Authority, Dubai


"Bassam has a character that allows him to keep on going! No matter how bad situations can be he will always keep it going.

He has a great friendly personality allowing him to interact easily with people of different categories and different ages. I would say an excellent friend and and valuable asset!"


Age & Status : 39, Married

Current Location : Jeddah, Saudi Arabia


+966 50 7666 386