Benjamin Ives
Senior Digital Manager | Freelance
- Sydney, Australia, AU
- 0449 131 337
- benivesis@gmail.com
An energetic web professional equally at home leading multiple digital marketing initiatives as planning and managing the development of digital products. In-depth experience both client and agency side delivering across both web and mobile platforms. Leading multiple Agile initiatives, roadmap/planning, resource management and allocation, third party agency management. A respected leader of teams and mentor.
Lead the delivery of the 2nd iteration of the 2014 UBank website. Winner of the AB+F Awards 2014 - Banking Website & Online Banking Offering of the Year.
including cPanel, Web Host and DNS management
Kentico, Sitecore, Crownpeak, AEM
Experience Manager, Target, Audience Manager, Analytics
Photoshop
Basic skills
Lead the digital team at EM. This is a broad role that covers managing digital projects systems admin, IT, Hosting and Domain management, plus client account management.
Managing new site build and enhancement projects on to existing sites.
Tools/Platforms: WordPress, cPanel, Web/Domain hosting, Google Workspace, JIRA, Tempo, Slack
Part of a content team brought in to migrate content from Sitecore to Kentico headless CMS.
Lead audit and review of blog content, managed the rewrite and republication after Lendlease Retirement Living rebranded as Keyton Retirement Villages
Sole Project Manager at Reborn. Client facing, brought in to introduce systems, processes.
Studio Traffic Management. Project Management web build and digital advertising projects for clients.
Tools: Asana, Jira, Confluence, Slack, GSuite, Float
2fresh is a startup business and only authorised supplier of grocery Meal Kits to complement F45 Challenge Meal plans.
Set up eCommerce site from scratch in Shopify, including addition of a variety of apps including Shogun, Klaviyo & Mailchimp. Manipulation of the liquid codebase.
Digital Asset Management
Management of Product launch and release cycle
Website design
Roadmap planning
Business process
Tools: Shopify, Shogun PageBuilder, Domain Management, Asana, Slack, GSuite
Returned to F45 Training to create team structure and working processes, whilst managing the delivery of digital projects and Traffic Management of design and development resources. Reporting to the CTO.
Projects include:
F45TV - rebuild and restructure of the in-studio workout app to support trainers built on Android using Kotlin.
F45 Challenge - new app build in React Native. New web build. My role involved product management, stakeholder management and delivery.
F45 Store - redesign and rebuild of F45 Stores (US and AU) in Shopify.
Data management and mailing campaign management in MailChimp.
Team Management
Tools: WordPress CMS, Shopify, Jira, Confluence, Google Analytics, MailChimp, GSuite, Asana.
Returned to F45 Training to create team structure and working processes. Traffic Management & delivery of digital projects. Managed the Tech team whilst recruitment was underway for a full time CTO.
Senior Project Manager representing Proagrica in Australia. Working onsite at www.zoetis.com.au
Zoetis is the leading animal health company. Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services .In 2014, the company generated annual revenue of $4.8 billion with approximately 10,000 employees worldwide at the beginning of 2015
Managed the redesign and re-platforming of multiple Zoetis owned web properties and migration to the CrownPeak CMS.
Daily APAC client liaison onsite
F45 Training is the fastest growing fitness franchise in the world. The business is technology driven, with each studio laden with TV screens containing bespoke workout software, with data and analytics driven web and app experiences.
As the Senior PM I am responsible for creating workflow, resource and project management processes, documentation, product road-mapping and digital delivery
Manage the Production release process in conjunction with the project team.
Own the production environment utilising the Adobe Marketing Cloud, Adobe Experience Manager, CMS, Target, AAM, Analytics.
Creation and execution of Digital Marketing / owned media campaigns
Creating, documenting and managing scope and delivery for Fairfax publishing innovation workstream
Part of the service design team, running UX and design sprint iterations, feeding into Tech sprints and acting as product owner for the deliverables. Traffic Management.
Tools; JIRA, Slack, Gsuite
Managing social media marketing and influencer client projects. Managing UX design process and advising on best practice in web design
Overseas travel and time spent with family
The primary purpose of the role was to drive home loan sales. Duties outlined below as Digital Production Manager, with the following additional responsibilities;
Visual Design/UX
Created & managed design/UX team from inception. Resource and traffic management. Day to day team management.
Developed and implemented HCD process business wide.
Digital Production
Create a team structure focused on both strategic management and delivery roadmap of UBank digital assets including; Public (website, social media) Banking, Innovation (non core banking related). Lead and executed the content management team and process using Adobe Experience Manager
Adobe Marketing Cloud Asset owner
Responsible for the administration and utilisation of Adobe Experience Manager CMS, Adobe Target, Adobe Analytics. Developed and rolled out a roadmap of conversion rate optimisation campaigns using Adobe Target aimed at delivering relevant and consistent targeted experiences across desktop and mobile based on intent, behavioural and environmental data. Moving prospects through conversion funnels, maximising revenue & engagement.
Marketing Campaign management
The primary purpose of the role was to drive home loan sales. Accountable and responsible for the program management of the UBank website work stream;
- Leading multiple Agile initiatives
- Leading Agile team of designers, developers, content manager and testers
- Traffic Management - resource schedule and allocation including design, development, content and 3rd party agency.
- Developed and manage UBank website product roadmap, prioritised enhancements and BAU
- Planning, scoping, budgeting, timings, resource allocation and production
- Stakeholder management. Working closely with marketing, product and customer services to ensure BAU work prioritised & implemented in a timely manner
- Producing and managing site structure using Adobe Adobe Experience Manager
- Managed content management calendar
- Producing content pages across UBank public site including products, blog, in-line apps (e.g calculators) and web-view pages for iOS and Android
- Creating/Editing assets and uploading to DAM
- Editing basic HTML within CMS
- Lead the delivery of the 2nd iteration of UBank website in 2014. Winner of the AB+F Awards 2014 - Banking Website & Online Banking Offering of the Year.
- Lead the online delivery of UBanks' new brand identity, including new build of new website in 2015/2016
- 5 Direct reports
ninemsn is Australia's largest online content publisher with 10.3 million people(March '10) visiting the site each month-reaching 69 per cent of the online population. MI9 Studios is the in-house creative team, bringing advertiser brand campaigns to life across the network.
As the Senior Digital Project Manager I was responsible for;
- Managing the production of high value digital campaigns for advertisers.
- Planning, scoping, budgeting, timings, resource allocation and production
- Providing guidance and consultation to sales team to ensure pitch response is accurate, well planned and on-brief.
- Subject matter expert for UX/UI
- Manage & allocate pool of in-house and 3rd party designers, technical developers and production resources.
- Team management.
- 3 direct reports
Projects of note: Toyota Kluger My Family campaign: www.myfamilykluger.com.au valued over $1m to the network. Campaign ran for multiple years after l left.
Lead the design and build of The Voice: www.thevoice.com.au in its first year in Australia
ninemsn is Australia's largest online content publisher with 10.3 million people(March '10) visiting the site each month-reaching 69 per cent of the online population. MI9 Studios is the in-house creative team, bringing advertiser brand campaigns to life across the network.
As a Digital Project Manager I was responsible for;
- Project management & production of digital network & advertiser campaigns.
- Contributing to regular WIP & team meetings.
- Manage in-house and 3rd party design, technical and production resources.
- Scoping & briefing digital executions-costing & budget management.
Projects of note Movie Fix: www.moviefix.com.au.
Client facing role, primarily responsible for Project/Account Management on the BT account. Assist clients to devise a clear and effective communications strategy, working with them to develop and translate these into practical plans across all channels.
- Managing client relationship, advising and costing on digital & trad print based campaigns, briefing designers & developers, ensuring projects delivered on time and budget.
- Agree campaign objectives.
- Plan, develop and execute contact strategy, utilising agreed eMarketing and communication campaigns.
- Plan, develop and deliver website design and build, & manage content, including complex asset management and booking systems.
8 GCSE grades A-C