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Benjamin Ives

Senior Digital Manager | Freelance


An energetic web professional equally at home leading multiple digital marketing initiatives as planning and managing the development of digital products. In-depth experience both client and agency side delivering across both web and mobile platforms.  Leading multiple Agile initiatives, roadmap/planning, resource management and allocation, third party agency management. A respected leader of teams and mentor.

Lead the delivery of the 2nd iteration of the 2014 UBank website. Winner of the AB+F Awards 2014 - Banking Website & Online Banking Offering of the Year.


Wordpress Admin

including cPanel, Web Host and DNS management

Other CMS

Kentico, Sitecore, Crownpeak, AEM

Wireframing - Figma
Adobe Marketing Cloud

Experience Manager, Target, Audience Manager, Analytics

Adobe Creative Cloud


Design & UX
JIRA / Confluence
Digital Production

Basic skills

Agile PM
Information Architecture
Design Management
Dev management
Digital Marketing

Work History

em creative digital - Contract

August 2021Current

Digital Lead

Lead the digital team at EM. This is a broad role that covers managing digital projects systems admin, IT, Hosting and Domain management, plus client account management.

Managing new site build and enhancement projects on to existing sites. 

Tools/Platforms: WordPress, cPanel, Web/Domain hosting, Google Workspace, JIRA, Tempo, Slack

The Deveny Group / Lendlease Retirement Living - Contract

Oct 2022Jun 2023

Digital Content Specialist

Part of  a content team brought in to migrate content from Sitecore to Kentico headless CMS. 

Lead audit and review of blog content, managed the rewrite and republication after Lendlease Retirement Living rebranded as Keyton Retirement Villages

Reborn - Contract

Feb 2021Apr 2021

Senior Project Manager

Sole Project Manager at Reborn. Client facing,  brought in to introduce systems, processes.
Studio Traffic Management. Project Management web build and digital advertising  projects for clients.

Tools: Asana, Jira, Confluence, Slack, GSuite, Float


Mar 2020present


2fresh is a startup business and only authorised supplier of grocery Meal Kits to complement F45 Challenge Meal plans.

Set up eCommerce site from scratch in Shopify, including addition of a variety of apps including Shogun, Klaviyo & Mailchimp. Manipulation of the liquid codebase. 

Digital Asset Management

Management of Product launch and release cycle

Website design

Roadmap planning

Business process

Tools: Shopify, Shogun PageBuilder, Domain Management,  Asana, Slack, GSuite

F45 Training - Contract

Jan 2020Nov 2020

Senior Manager - Digital

Returned to F45 Training to create team structure and working processes, whilst managing the delivery of digital projects and Traffic Management of design and development resources. Reporting to the CTO.

Projects include:
F45TV - rebuild and restructure of the in-studio workout app to support trainers built on Android using  Kotlin.

F45 Challenge - new app build in React Native. New web build. My role involved product management, stakeholder management and delivery.

F45 Store - redesign and rebuild of F45 Stores (US and AU) in Shopify.

Data management and mailing campaign management in MailChimp.

Team Management

Tools: WordPress CMS, Shopify, Jira, Confluence, Google Analytics, MailChimp, GSuite, Asana.

May 2019Dec 2019

Interim Head of Digital

Returned to F45 Training to create team structure and working processes. Traffic Management &  delivery of digital projects. Managed the Tech team whilst recruitment was underway for a full time CTO.

Proagrica / Zoetis - Contract

May 2018April 2019

Senior Project Manager

Senior Project Manager representing Proagrica in Australia. Working onsite at

Zoetis is the leading animal health company. Zoetis discovers, develops, manufactures and markets veterinary vaccines and medicines, complemented by diagnostic products and genetic tests and supported by a range of services .In 2014, the company generated annual revenue of $4.8 billion with approximately 10,000 employees worldwide at the beginning of 2015

Managed the redesign and re-platforming of multiple Zoetis owned web properties and migration to the CrownPeak CMS.

Daily APAC client liaison onsite

F45 Training - Contract

Nov 2017Feb 2018

Senior Digital Project Manager

F45 Training is the fastest growing   fitness franchise in the world. The business is technology driven, with each studio laden with TV screens containing bespoke workout software, with data and analytics driven web and app experiences.

As the Senior PM I am responsible for creating workflow, resource and project management processes, documentation,  product road-mapping  and digital delivery

First State Super - Contract

May 2017Nov 2017

Digital Services Lead

Manage the Production release process in conjunction with the project team. 
Own the production environment utilising the Adobe Marketing Cloud, Adobe Experience Manager, CMS, Target, AAM, Analytics.

Creation and execution of Digital  Marketing  / owned media campaigns

Fairfax Publishing Innovation - Contract

Nov 2016May 2017

Service Design & Delivery Manager

Creating, documenting and managing scope and delivery for Fairfax publishing innovation workstream

Part of the service design team, running UX and design sprint iterations, feeding into Tech sprints and acting as product owner for the deliverables. Traffic Management.

Tools; JIRA, Slack, Gsuite

Digivizer - Contract

Sep 2016Nov 2016

Project Manager / UX Design optimisation lead

Managing social media marketing and influencer client projects. Managing UX design process and advising on best practice in web design

Career Break

May 2016Sep 2016

Career Break

Overseas travel and time spent with family

National Australia Bank [UBank]

Jul 2015May 2016

Manager, Digital Production and UX

The primary purpose of the role was to drive home loan sales. Duties outlined below as Digital Production Manager, with the following additional responsibilities;

Visual Design/UX
Created & managed design/UX team from inception.  Resource and traffic management. Day to day team management.
Developed and implemented HCD process business wide.

Digital Production
Create a team structure focused on both strategic management and delivery roadmap of UBank digital assets including; Public (website, social media) Banking, Innovation (non core banking related). Lead and executed the content management team and process using Adobe Experience Manager

Adobe Marketing Cloud Asset owner
Responsible for the administration and utilisation of Adobe Experience Manager CMS, Adobe Target, Adobe Analytics. Developed and rolled out a roadmap of conversion rate optimisation campaigns using Adobe Target aimed at delivering relevant and consistent targeted experiences across desktop and mobile based on intent, behavioural and environmental data. Moving prospects through conversion funnels, maximising revenue & engagement.

Marketing Campaign management

Digital Production Manager

The primary purpose of the role was to drive home loan sales. Accountable and responsible for the program management of the UBank website work stream;

- Leading multiple Agile initiatives

- Leading Agile team of designers, developers, content manager and testers

- Traffic Management - resource schedule and allocation including design, development, content and 3rd party agency.

- Developed and manage UBank website product roadmap, prioritised enhancements and BAU

- Planning, scoping, budgeting, timings, resource allocation and production

- Stakeholder management. Working closely with marketing, product and customer services to ensure BAU work prioritised & implemented in a timely manner

- Producing and managing site structure using Adobe Adobe Experience Manager

- Managed content management calendar

- Producing content pages across UBank public site including products, blog, in-line apps (e.g calculators) and web-view pages for iOS and Android

- Creating/Editing assets and uploading to DAM

- Editing basic HTML within CMS

- Lead the delivery of the 2nd iteration of UBank website in 2014.  Winner of the AB+F Awards 2014 - Banking Website & Online Banking Offering of the Year.

- Lead the online delivery of UBanks' new brand identity, including new build of new website in 2015/2016

- 5 Direct reports


Aug 2011Mar 2013

Senior Project Manager

ninemsn is Australia's largest online content publisher with 10.3 million people(March '10) visiting the site each month-reaching 69 per cent of the online population. MI9 Studios is the in-house creative team, bringing advertiser brand campaigns to life across the network.

As the Senior Digital Project Manager I was responsible for;

- Managing the production of high value digital campaigns for advertisers.

- Planning, scoping, budgeting, timings, resource allocation and production

- Providing guidance and consultation to sales team to ensure pitch response is accurate, well planned and on-brief.

- Subject matter expert for UX/UI

- Manage & allocate pool of in-house and 3rd party designers, technical developers and production resources.

- Team management.

- 3 direct reports

Projects of note: Toyota Kluger My Family campaign: valued over $1m to the network. Campaign ran for multiple years after l left.

Lead the design and build of The Voice: in its first year in Australia


Jan 2010Aug 2011

Digital Project Manager

ninemsn is Australia's largest online content publisher with 10.3 million people(March '10) visiting the site each month-reaching 69 per cent of the online population. MI9 Studios is the in-house creative team, bringing advertiser brand campaigns to life across the network.

As a Digital Project Manager I was responsible for;

- Project management & production of digital network & advertiser campaigns.

- Contributing to regular WIP & team meetings.

- Manage in-house and 3rd party design, technical and production resources.

- Scoping & briefing digital executions-costing & budget management.

Projects of note Movie Fix:

Strata Design and Marketing

Nov 2005Nov 2009

Digital Project Manager

Client facing role, primarily responsible for Project/Account Management on the BT account. Assist clients to devise a clear and effective communications strategy, working with them to develop and translate these into practical plans across all channels.

- Managing client relationship, advising and costing on digital & trad print based campaigns, briefing designers & developers, ensuring projects delivered on time and budget.

- Agree campaign objectives.

- Plan, develop and execute contact strategy, utilising agreed eMarketing and communication campaigns.

- Plan, develop and deliver website design and build, & manage content, including complex asset management and booking systems.


West Kent College

A-Level English Literature A-Level Media Studies

Hayesbrook High School

8 GCSE grades A-C