WILLIAM J LINEHAN

Led go-to-market and commercial strategy for Matterport’s global expansion in Travel & Hospitality, leveraging digital twin technology to transform marketing, operations, and asset management.

• Spearheaded GTM strategy and cross-functional execution with Sales, Marketing, BD, Product, and Engineering, driving 650% segment growth.
• Expanded adoption of digital twins across hospitality, multifamily, retail, and commercial real estate.
• Positioned Matterport within CoStar Group’s marketplaces (Apartments.com, Homes.com, LoopNet), enhancing industry visibility and lead generation.
• Developed scalable sales enablement and marketing programs to improve product utilization and customer retention.

Directed global sales, marketing, and revenue strategy for Karisma’s portfolio of luxury all-inclusive resorts ($400M revenue; $32M budget).

• Pivoted from B2B to DTC during COVID, increasing awareness 4x, traffic 2x, and conversion 2.5x.
• Outperformed competitive set by 252% and achieved record share of direct bookings.
• Launched integrated CRM and digital performance marketing model, improving retention and lifetime value.
• Strengthened cross-functional alignment between marketing, distribution, and operations to improve owner ROI and brand equity.

Led brand repositioning and digital transformation for the nation’s largest custom home franchisor. Partnered with operations and franchise development to drive brand awareness, lead generation, and conversion.

• Relaunched brand identity and digital ecosystem, aligning CRM, field marketing, and growth campaigns.
• Created the company’s first integrated online marketplace and benchmark program for franchise marketing.
• Doubled franchise pipeline and improved sales performance through analytics-driven lead management and reputation marketing.

Oversaw enterprise marketing, loyalty, and brand strategy across 10 hotel brands, supporting $170M revenue and $34M marketing budget. Led digital transformation, loyalty expansion, and portfolio repositioning to drive franchise growth and owner value.

• Repositioned multiple brands and launched new concepts, including Hotel RL and Signature Inn.
• Introduced RevPak, an integrated sales and marketing tech stack driving measurable revenue growth and owner adoption.
• Launched Hello Rewards, an innovative loyalty platform adding 25M members within three years.
• Expanded portfolio from 40 to 1,400 hotels, achieving 30x growth in brand distribution and development velocity.

Led marketing, sales, and revenue strategy for 24 hotels and a 700-property distribution platform. Focused on digital transformation, CRM integration, and growth marketing across branded and independent hotels.

• Launched enterprise CRM, sales force automation, and social media integration to modernize commercial operations.
• Repositioned Sceptre from a reseller to a global leader in hotel revenue technologies, including CRS, RMS, and CRM.
• Guided a JV merger with Whiteboard Labs, creating a hospitality tech firm that achieved 10x revenue growth within five years ($37M).
• Served on the board overseeing marketing and business development strategy.

Provided marketing strategy and GTM consulting for hospitality, brokerage, and real estate firms during the investment banking crisis.

• Advised Hodges Ward Elliott on brand repositioning, CRM development, and investor communications.
• Directed marketing and identity work for The NorthPoint Group’s $220M mixed-use development in Atlanta.

Led B2B marketing and sales enablement for IHG’s global brand portfolio, driving market expansion and new brand launches.

• Established a global B2B marketing function to re-launch seven brands and accelerate franchise development.
• Directed the launch of Staybridge Suites, scaling the brand from concept to global growth ($1–9M per property).
• Oversaw North American sales operations generating $271M in revenue and $75M annual growth.
• Reduced property stabilization time by 50% through new sales enablement systems and training programs.

Previous roles: Brand Director, Staybridge Suites by Holiday Inn; Director, Key Account Sales; Worldwide Sales, New York.

Directed brand and product development, strategic partnerships, and go-to-market initiatives for multiple Starwood brands.

• Accelerated category growth by launching new brands (Aloft, Element) and next-gen prototype concepts.
• Led brand repositioning and strategic partnerships achieving 220% increase in active deals within 12 months.
• Delivered 400% growth in development pipeline through integrated marketing, partnerships, and sales enablement.

Lancashire, England, UK

Participated in an Oxford University program, included FTSE 100 executive mentoring, continuous 360 evaluations & an international MBA

Providence, RI, USA