WILLIAM J LINEHAN

Facilitating cross-functional teams to globally expand Matterport and the use of digital twins. Coordinating GTM strategy & tactical actionplans with sales, marketing, BD, product, and engineering. Millions of buildings have been transformed into immersive digital twins to improveevery part of the building lifecycle from planning, construction, & operations to documentation, and marketing.

Oversaw all sales and marketing activities on behalf of Karisma Hotels & Resorts, led $400M USD global revenue, 32M budget.

• Retooled organization to become agile to DTC demand markets during the COVID pandemic, resulted in 4x consumer awareness, 2x increased traffic, 2.5x conversion and ROAS.
• Exceeded fair market share, outperforming comp-set by 252

Produced brand repositioning and digital transformation, launched new brand identity, assembled first field marketing team, andrealigned all marketing activities around focused on lead generation.

• Created online marketplace and benchmark best practices for Implemented first online presence and reputationmanagement program integrated into CRM, field marketing and growth marketing campaigns.
• Doubled franchise pipeline, improving in-field sales and marketing

Oversaw $34M budget, resulting in $170M revenues, $22M EBITDA, $290 MktCap, leading all company marketing including ten brands. Continually grew market share and reduced cost of sales, coordinated digital transformation with upgraded distribution platforms, brandrepositioning, new revenue streams and new brand concepts.

• Oversaw $34M budget, resulting in $170M revenues, $22M EBITDA, $290
• Brand Management: repositioned brands and launched new concepts to reflect greater consumer relevancy and expansion, whichled to 30X distribution - went from 50 properties to 1500 in five
• Loyalty: launched Hello Rewards, an innovative guest recognition program that was disruptive to traditional loyalty schemes, more relevant to changing consumer dynamics, less costly and more Grew 25M new members per 1st 3 qtrs.
• MarTech: launched RevPak, a guest delivery tech stack that optimized revenues through dynamic pricing, content management, CRM strategies, and digital marketing resulting in six consecutive quarters of compounding market share gain.

Guided all marketing, sales and revenue management activities, supporting the Richfield hotel portfolio (24 hotels) and Sceptrereservations platform (700 properties).

• Growth Marketing: initiated company-wide CRM, sales force automation, digital transformation, corporate oversight, social mediaand integrated business
• Field Marketing & Revenue Management: Established new procedures and repositioning for branded & independent hotels

Board member responsible for Sceptre Hospitality Resources marketing and new business development.

• Repositioned from being a reseller of a 3rd party reservation system to global leader and developer of critical hotel revenue technologiesincluding CRS, RMS, Spa management, CRM, and internet booking engines.
• Structured JV merger with Whiteboard Labs to form a leading distribution services company which grew revenues 10x within 5 years,$37M within first operating

HODGES WARD ELLIOTT, Atlanta GA - Facilitated strategy and GTM initiatives for hotel brokerage and finance firm during the investment-banking crisis. Created new CRMand marketing communications to ensure its positioning.

THE NORTHPOINT GROUP, Atlanta GA - Established identity and project plan for a new $220M mixed-use development involving retail,entertainment, office, and hotels.

• Global Marketing: established global B2B marketing to re-launch IHG and seven brands to the development Created a new sales enablement department providing marketing, research analysis, sales presentations, new sales automation and market expansion forglobal development team. $7M department budget yielded $120M in global market expansion.
• New brand launch, Staybridge Suites, grew brand from concept to global Grew budget $1-9M.
• Global sales enablement: deployed a field-based sales and marketing support model that resulted in average stabilization to be less than 120days industry average of 8-18 months.
• National key account sales: oversaw New York region office including 3 satellite locations, $1.6M budget, $271M sales revenue, and growth of nearly $75M YOY.

Previous roles: Brand Director, Staybridge Suites by Holiday Inn, Atlanta GA; - Director, Key Account Sales, Worldwide Sales, New York NY;  Director Key Accounts Sales, Worldwide Sales, New York NY

Head of global development marketing including brand strategy and product development, marking communications andpromotions. Implemented sales enablement, brand alignment, content strategies, and strategic partnerships resulting 220% increase in active deals within 12 months by growing industry awareness and increasing deal-flow more than 400%.

• Catapulted the company into new market categories by launching two new brands and created new prototype development programs for existing brands.
• Engaged in repositioning strategies for seven brands while launching new brand

Lancashire, England, UK

Participated in an Oxford University program, included FTSE 100 executive mentoring, continuous 360 evaluations & an international MBA

Providence, RI, USA