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Strengths

An award-winning brand storyteller, thought leader media interview trainer and product designer with media industry chops, I offer extensive experience developing messaging, marketing and communications strategy to engage empathy and encourage advocacy for leading brands in the destination and culture, media and publishing, education and learning technology space.

I have an insatiable curiosity for continuous learning and delivering innovation through design and story content with a proven track record of reenergizing brands,  motivating teams, driving growth and audience engagement and advocacy through communications and product development. An award-winning brand storyteller, I offer extensive experience building marketing and communications team synergy.

Skilled at B2B partnership-building, brand storytelling and messaging, marketing innovation, team mentoring, creative direction, design, messaging, and securing new business opportunities and community partnerships.

A recognized leader, consistently rewarded with greater levels of responsibility due to a track record of achievement elevating brands.

Areas of Expertise: 

  • Brand Identity & Messaging
  • Content Marketing             
  • Staff Training & Mentorship 
  • Creative Direction                     
  • Product Design                 
  • Writing & Editing
  • Press Events                             
  • Public Relations Strategies
  • Leadership Training        

CREATIVE Portfolio

Selected Samples: Rebranding of the top revenue-driving destination-focused Community Portraits and Tell-Your-Own-Story Products 

Skills

Brand Storytelling
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Produced brand storytelling campaigns to distinguish institutional identity among competitors through content marketing development, receiving peer recognition from the Association of Marketing and Communication Professionals and Hermes Creative Awards.

Positioning & PR
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Expanded annual media mentions more than 400% from 380 to 2,054 in a 10-year period. 

Grew combined annual national and international media placements more than 2,000%.

Creative Direction & Messaging
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Led marketing and editorial teams and creative direction of all custom content at a magazine, developing new revenue-generating products and directing creative teams to produce innovative sponsored content from concept to execution. Strategized integration of brand identity and communications plan at a matrixed organization.

Marketing Product Development
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Developing new products to reenergize existing markets, doubling advertising sales for one special section by 100% YoY 2020/21.

Awards & Accolades

Association of Marketing & Communication Professionals AVA Digital Award

3 x Hermes Creative Awards

Videographer Award of Distinction – Digital Brand Storytelling

CASE Award Winner – Innovative Media Relations & Institutional Relations Programs

COMMUNITY ACTIVITIES

Project Assistant, St. Petersburg Arts Alliance.                    Volunteer Fundraiser, Team Fox, Michael J. Fox Foundation for Parkinson's.                  Community Volunteer Programmer, City of Imagination Gulfport Art Center.                              Volunteer, Dali Museum.    Intern, Mindy Solomon Gallery.

Work experience

2021-09Present

Owner, Principal Consultant

WordStoryBoard

Supporting clients to propel brand growth and identity via content and messaging, media and public relations, digital marketing and advertising, and communications and experience design.

2022-082023-02

Director of Media & Public Relations

AACTE

Advising association leadership on brand messaging, I secured regular features for K-12 educator preparation leadership in top-tier media outlets through the development of a Media RoundUp newsletter enhancing the profiles of association member subject matter experts and thought leaders.

2019-052021-09

Director of Marketing

Florida Trend Media Company

Directing marketing strategy, I designed sponsored content and managed B2B relationships, serving clients from startups to mature companies. Led team of five to reimagine brand identity for paid and sponsored products, overseeing advertising, sales promotions and digital marketing. Managed marketing, communications, and annual product budgets.

2005-052019-05

Assistant Director of Media Relations/Manager of Media Relations

Stetson University College of Law

Strategizing production of all multimedia digital storytelling content, I improved social reach to customer base, raising profile of thought leaders to position institution as No. 1 program for trial advocacy in U.S. for over decade. In this role, I managed the media relations budget and freelance writer team for Lawyer alumni magazine.

Education

20102012

M.A.

Arts Administration & Leadership

Savannah College of Art & Design

20032005

M.A.

Journalism

University of South Florida

19941996

B.A.

Visual Art

Eckerd College

content marketing & Brand storytelling samples

The content marketing strategy for the What Kind of Advocate Are You series leveraged interviews with stakeholders to build influence and engagement through social media, internal and external email marketing and media relations. Highlights: This collection of stories helped define the No. 1 program for advocacy in the U.S. and improved social engagement 100%.

Marketing products & Presentations

The right marketing products are the ones that resonate with your customers, adapted to suit their appetite for innovation.

EARNED MEDIA and Public relations

Media and Public Relations strategy connects the right experts with reporters while raising credibility and reputation, converting thought leaders into newsmakers. Highlights: The Weekly Media RoundUp and Journalist's Guide achieved regular top tier media placements and a 400% increase in media mentions for a non profit.

digital marketing

Marketing and brand storytelling build connections to audience, community partnerships, and B2B relationships. Highlights: Creating location-specific tours tied to marketing and community outreach, efforts for a local project linking destination tourism, education and the arts resulted in new community partnerships and increased participation.