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Strengths

An award-winning brand storyteller with nonprofit, higher education and media industry chops, I offer extensive experience developing marketing and messaging, media and public relations and communications strategy to engage empathy and encourage advocacy for brands.

I have an insatiable curiosity for continuous learning and connecting, delivering innovation through design and story content with a proven track record of reenergizing brands,  motivating teams, driving growth and audience engagement and developing advocacy through communications and design. An award-winning brand storyteller, I offer extensive experience building team synergy, partnerships, and advancing support for community-building projects.

Skilled at B2B partnership-building and sponsorships, brand storytelling and messaging, marketing innovation, advancement communications, team mentoring, creative direction, design and advertising, and securing new stakeholder supporters, business opportunities, sponsors and community partners.

A recognized leader, consistently rewarded with greater levels of responsibility due to a track record of achievement elevating brands.

Areas of Expertise: 

  • Brand Identity & Messaging
  • Community Building            
  • Advancement Communications
  • Fundraising & Development
  • Staff Training & Mentorship 
  • Creative Direction                     
  • Product Design                 
  • Writing & Editing
  • Press Events                             
  • Media Relations & PR Strategies
  • Thought Leadership & Spokesperson Training        

editing & design Portfolio

Editing & Design for Magazine

Skills

Brand Storytelling
0

Produced brand storytelling campaigns to distinguish institutional identity among competitors through content marketing development, receiving peer recognition from the Association of Marketing and Communication Professionals and Hermes Creative Awards.

Positioning & PR
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Expanded annual media mentions more than 400% from 380 to 2,054 over a 10-year period. 

Marketing & Communications
0

Led marketing and editorial teams and creative direction of all custom content at a magazine, developing new revenue-generating products and directing creative teams to produce innovative sponsored content from concept to execution. Strategized integration of brand identity and communications plan at a matrixed organization. Drove fundraising goals as editor of alumni magazine focused on advancement communications.

Product Development & Advertising
0

Developing new products to reenergize existing markets, doubling advertising sales for one special section by 100% YoY.

Awards & Accolades

Association of Marketing & Communication Professionals AVA Digital Award

Hermes Creative Awards

Videographer Award of Distinction – Digital Brand Storytelling

CASE Award Winner – Innovative Media Relations & Institutional Relations Programs

COMMUNITY ACTIVITIES

Murals in Mind Project Intern, St. Petersburg Arts Alliance.          Volunteer Fundraiser, Team Fox, Michael J. Fox Foundation for Parkinson's.                  Community Volunteer Programmer, City of Imagination Gulfport Art Center.                              Volunteer, Dali Museum.    Intern, Mindy Solomon Gallery.

Work experience

2021-092025-05

Owner, Principal Consultant

WordStoryBoard

Supporting clients to propel brand growth and identity, I created custom content and messaging, media and public relations strategies, and digital marketing and social campaigns serving clients in industries ranging from health care and education to arts and culture.

2022-082023-02

Director of Media & Public Relations

AACTE

Advising association leadership on brand messaging and media relations strategy, I raised the profile of the association by securing regular features for thought leadership in top-tier niche media outlets through the development of a Media RoundUp newsletter and companion interview series with university presidents across the U.S.

2019-052021-09

Director of Marketing

Florida Trend Media Company

Directing the marketing team, I managed advertising and sponsored content production, B2B partnerships and sponsorships, designing marketing collateral supporting audience development and sales, serving clients across every industry and region served by the business magazine. Rebranded all paid products, special sections and annual magazines, overseeing four budgets. Designed one new product that increased revenue for a special section by 100% YoY.

2005-052019-05

Assistant Director of Media Relations/Manager of Media Relations

Stetson University College of Law

Leading media relations, I raised the profile of the institution as the No. 1 program for advocacy in the U.S. for over a decade. In this role, I managed editorial production of the Hall of Fame video series and alumni magazine, created the award-winning "What Kind of Advocate Are You?" brand storytelling series, and designed a Journalist's Guide and media interview training program for thought leaders that drove media mentions up 400% during a 10-year period.

Advancement Portfolio

Advancement starts with building momentum with stakeholders. I worked on a fundraising and development plan for a world-class museum, designed a grant proposal for a program advancing opportunities for at-risk students through arts education, and built a marketing plan to serve the requirements of audience engagement for a grant-funded program blending mental wellness, the arts and education.

digital marketing SAMPLES

Marketing and brand storytelling build connections to audiences through community partnerships and B2B relationships. Highlights include creating location-specific tours tied to marketing and community outreach for a grant-driven nonprofit project linking arts and culture with mental wellness and education that resulted in new community partnerships and amplified participation.

content marketing & Brand storytelling samples

The content marketing strategy I developed for the "What Kind of Advocate Are You?" brand storytelling series leveraged video interviews with stakeholders to build influence and engagement through social media, internal and external email marketing and media relations. This campaign helped to define the No. 1 advocacy program in the U.S. and increase social media engagement 100% YoY. The sponsored content I developed as marketing director at a magazine drove monthly revenue increases ranging from 65-100% YoY for special sections and sponsored reports.

Marketing & Communications Samples

The right marketing and communications strategies resonate, adapted to suit brand appetite for elevating innovation and expertise. This selection presents my work designing the award-winning Journalist's Guide and rebranding all paid and sponsored products at a media company.

EARNED MEDIA and Public relations SAMPLES

Media and public relations strategy connects the right experts with reporters while raising credibility and reputation, converting thought leaders into newsmakers. Highlights include the Weekly Media RoundUp and Journalist's Guide and companion media interview training program that I designed to achieve regular top tier media placements and a 400% increase in media mentions for one nonprofit.

Education

2021 - 2025

M.F.A.

Painting

Savannah College of Art and Design

20102012

M.A.

Arts Administration & Leadership

Savannah College of Art and Design

20032005

M.A.

Journalism

University of South Florida

19941996

B.A.

Visual Art

Eckerd College