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Strengths

An award-winning brand storyteller, thought leadership educator and marketing product designer with media industry chops, I offer extensive experience developing messaging, media and public relations strategy, marketing and communications to engage empathy and encourage advocacy for leading brands in the arts and culture, media and publishing, education and nonprofit fields.

I have an insatiable curiosity for continuous learning and connecting, delivering innovation through design and story content with a proven track record of reenergizing brands,  motivating teams, driving growth and audience engagement and developing advocacy through communications and product design. An award-winning brand storyteller, I offer extensive experience building team synergy.

Skilled at B2B partnership-building and sponsorships, brand storytelling and messaging, marketing innovation, advertising production, team mentoring, creative direction, design, messaging, and securing new stakeholder supporters, business opportunities, sponsors and community partners.

A recognized leader, consistently rewarded with greater levels of responsibility due to a track record of achievement elevating brands.

Areas of Expertise: 

  • Brand Identity & Messaging
  • Community Building            
  • Staff Training & Mentorship 
  • Creative Direction                     
  • Product Design                 
  • Writing & Editing
  • Press Events                             
  • Media Relations & PR Strategies
  • Thought Leadership & Spokesperson Training        

CREATIVE Portfolio

Selected Samples: Rebranding of the top revenue-driving  Community Portraits and Tell-Your-Own-Story Products 

Skills

Brand Storytelling
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Produced brand storytelling campaigns to distinguish institutional identity among competitors through content marketing development, receiving peer recognition from the Association of Marketing and Communication Professionals and Hermes Creative Awards.

Positioning & PR
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Expanded annual media mentions more than 400% from 380 to 2,054 over a 10-year period. 

Creative Direction & Messaging
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Led marketing and editorial teams and creative direction of all custom content at a magazine, developing new revenue-generating products and directing creative teams to produce innovative sponsored content from concept to execution. Strategized integration of brand identity and communications plan at a matrixed organization.

Marketing Product Development
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Developing new products to reenergize existing markets, doubling advertising sales for one special section by 100% YoY.

Awards & Accolades

Association of Marketing & Communication Professionals AVA Digital Award

Hermes Creative Awards

Videographer Award of Distinction – Digital Brand Storytelling

CASE Award Winner – Innovative Media Relations & Institutional Relations Programs

COMMUNITY ACTIVITIES

Project Intern, St. Petersburg Arts Alliance.                    Volunteer Fundraiser, Team Fox, Michael J. Fox Foundation for Parkinson's.                  Community Volunteer Programmer, City of Imagination Gulfport Art Center.                              Volunteer, Dali Museum.    Intern, Mindy Solomon Gallery.

Work experience

2025

Owner

Bran Palmer Studios

Launched a business serving community through consulting, workshops and the production of original works of art for commercial and individual collectors in the Tampa Bay area, advancing access to education and the arts through community engagement.

2021-09Present

Owner, Principal Consultant

WordStoryBoard

Supporting clients to propel brand growth and identity, I create custom content and messaging, media and public relations strategies, and digital marketing and social campaigns.

2022-082023-02

Director of Media & Public Relations

AACTE

Advising association leadership on brand messaging, I raised the profile of the association by securing regular features for thought leadership in top-tier media outlets through the development of a Media RoundUp newsletter and companion interview series.

2019-052021-09

Director of Marketing

Florida Trend Media Company

Directing marketing strategy, I designed sponsored content and managed B2B relationships, serving clients across industries and communities. Led team of five to rebrand all paid products, overseeing advertising production, sales promotions and digital marketing. Managed marketing, special sections and annual magazine budgets.

2005-052019-05

Assistant Director of Media Relations/Manager of Media Relations

Stetson University College of Law

Strategizing production of all multimedia digital storytelling content, I improved social reach among stakeholders, raising the value proposition of the institution as the No. 1 program for advocacy in the U.S. for over a decade. In this role, I managed editorial production of the Hall of Fame video series and alumni magazine for donors and drove high-profile media mentions up 400%.

Marketing & Communications Samples

The right marketing and communications strategies resonate, adapted to suit brand appetite for elevating innovation and expertise. This selection presents my work designing the award-winning Journalist's Guide for a nonprofit and rebranding all paid and sponsored products at a media company.

EARNED MEDIA and Public relations

Media and public relations strategy connects the right experts with reporters while raising credibility and reputation, converting thought leaders into newsmakers. Highlights include the Weekly Media RoundUp and Journalist's Guide and companion media interview training program that I designed to achieve regular top tier media placements and a 400% increase in media mentions.

content marketing & Brand storytelling samples

The content marketing strategy I developed for the "What Kind of Advocate Are You?" brand storytelling series leveraged video interviews with stakeholders to build influence and engagement through social media, internal and external email marketing and media relations. This campaign helped to define the No. 1 advocacy program in the U.S. and improve social engagement 100% YoY.

digital marketing

Marketing and brand storytelling build connections to audience through community partnerships and B2B relationships. Highlights include creating location-specific tours tied to marketing and community outreach and a project for a nonprofit linking arts and culture with education around mental wellness that resulted in new community partnerships and amplified participation.

Education

2021 - 2025

M.F.A.

Painting

Savannah College of Art and Design

20102012

M.A.

Arts Administration & Leadership

Savannah College of Art and Design

20032005

M.A.

Journalism

University of South Florida

19941996

B.A.

Visual Art

Eckerd College