Brian Duewel
Public Relations, Media Relations, Communications and Marketing
- Greater Chicago Area
- 630.303.6924
- brian.duewel@gmail.com
Accomplished executive in guiding talented, cross-functional multi-media teams in the creation and production of accurate, compelling, and timely news broadcasts. Expert writer, digital media specialist, and speaker; able to forge solid business relationships with community partners and coworkers at all levels.
Create programs to inform the public about The Salvation Army’s brand promises of “Doing the Most Good” and “Love Beyond.”
Member of the Salvation Army National Christmas Steering Committee. Developed Christmas strategy and messaging for national use.
Serve as PIO for The Salvation Army in:
- Crisis communications (2022 migrant arrival and the weather’s effect on the homeless).
- Corporate partner events (Jewel-Osco/Chicago Bears Coat Drive and Toyota Walk in my Boots).
Wrote and produced television commercials and radio PSAs to increase event (Radiothon, Sounds of the Season Concert, Jewel-Osco February Register Donation Event) exposure.
Work with advertising agencies (TrueSense, Merkle) to develop and implement year-long marketing strategies.
Increased earned media coverage on multiple media platforms, including pieces in major Chicago, regional, national, and international outlets.
Plan and execute donation presentations, including messaging, day-of activities, and media exposure.
Address crisis communications concerns such as the migrant arrival and Harbor Light PPP loan inquiry.
Create creative that helps drive donor engagement (quarterly impact reports, greeting cards, brochures).
Member of the team that secured partnerships with Jewel-Osco, the Chicago Bears, WGN Radio, Toyota, Dunkin’, NBC 5, Fox 32, and the Chicago Wolves.
Position Salvation Army officers and staff as experts in numerous social service fields for broadcast and print interviews.
Create engaging content, including copy, photos, and videos for Salvation Army social media and website.
Communicate critical information to multiple city departments, including the Mayor’s Office, the Office of Emergency Management and Communication, the Department of Family & Support Services, and the Chicago Department of Public Health.
Design and conduct a media training program for officers and cadets.
Provide executive-level leadership and produce editorial content for Fox 32’s morning show, Good Day Chicago, while managing, training, and motivating 23 media professionals and 17 content creators.
Hold concurrent responsibility for station’s strategic direction, and planning, along with management of editing systems, cellular providers, technology, and various service providers.
Established Good Day Chicago news content, monitored show rundowns, evaluated producer and reporter workflow, and supervised editors and photographers. Coordinated stories with all stakeholders while seeking new content and ensuring our station was first on-air with breaking news.
Direct content creation, SEO and website development, social media management, PR statements, paid search, social media advertising, and digital marketing for clients.
Administered all business operations inclusive of development, budgeting, marketing, and communications. Promoted the business through advertising campaigns, press releases, website content, and blog posts.
Governor’s Council on Health and Physical Fitness 2011-2015
Board of Directors - Steeple Run Community Council 2009-2013
Director of Publicity - Steeple Run Elementary School 2010-2014
Marketing
Communications