Director of Business Development
My department supports the sales and marketing revenue goal for SaaS products by creating, executing and analyzing lead generation strategies. My responsibilities include marketing and sales alignment, team coaching, outbound marketing program design, C level segmentation,, copywriting, RAO, and ROI.
- 117% FY 2013, 149% FY 2014, Consistent high performance team
- 60% increase in clients within the first 18 months
- 500% increase of sales qualified leads in the first 90 days
- 8-10 concurrent outbound marketing programs managed daily
- 1st to install Data.com and Salesforce.com
- 79% department contribution to sales pipeline