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Justin Gatlin

Business Director

Work experience

2015-04Present

Business Director

National Car Rental
  • Organizing and planning transfer schedules of vehicles (cars, VIP vans, minibusses, and busses) and drivers depending on their travel locations.
  • Creating, planning and applying sales plans and targets for the growing actions of the company.
  • Advising and taking key roles in web development and social media marketing actions.
  • Dealing with other partners in the field of business.
  • Negotiating for outsourced actions.
  • Continuous training of the team.
2013-042015-03

Vice President of Sales and Marketing - Director of Business Development

Ogilvy
  • Participated in the creation, development, and funding of an early stage wireless telecommunications company.
  • Responsibilities included co-developing, implementing and executing the; Business - Operating - Marketing - Sales Plans; Corporate Branding Identification Package.
  • Local, Regional and National Sales Strategies.
  • Participated in the acquisition and merger of multiple, small to medium (SME) Internet Service Providers (ISP) strategies during the companies fast-paced growth and trajectory.
  • Co-developed the companies IPO Perspective Document and co-founded the initial capital raise to establish the business.
  • Developed and implemented a Sales Management team with over 200+ employees.
  • Evaluated the business prior to its merger, inclusive of acquisitions.
2009-092013-03

Marketing Manager

Ogilvy
  • Planned and executed all marketing campaigns and sales support for two product lines of two separate companies representing various vertical markets and positions.
  • Sold product lines through a dealer network, competitive bids to contractors and directly to end-users.
  • Marketing campaigns included trade shows, display advertising, direct mail, public relations, internet marketing, and call center management.
  • Evaluated and planned print and electronic advertising and collateral and managing external ad agency resources.
  • Re-organized and trained a national dealer network to help increase sales.
  • Developed and implemented website improvements, improved product literature, demonstration videos and product images, tradeshow demonstrations and WebEx web conferencing.
  • Created budgets and tracking mechanisms.
  • Solved sales support issues, resulting in an increase in sales department performance.
  • Led company transition into web-based and online marketing programs, including Google Pay per click campaigns, and initiated email marketing campaigns which increased response rates and tracking capabilities while reducing the overall cost per inquiry versus traditional direct mail efforts.
2006-062009-08

Business Development Director

Usabilla
  • Responsible for business development activities including identifying and contacting new relationships with architects, Interior designers, real estate professionals and commercial accounts in order to develop future opportunities and immediate sales.
  • Worked as a team member to further website development and collateral materials.

Education

20032005

Master of Business Administration

Harvard University
20002003

Bachelor of Business Administration - Marketing

University of Texas