Vince Cambra

Vince is a Consultant at Sand Cherry Associates with more than 20 years of experience in business strategy, analytics, operations and performance optimization, including nearly a decade within the broadband and telecommunications industry. He brings a data-driven, strategic approach to solving complex business problems, combining analytical insight, financial acumen and operational execution to translate strategy into measurable business outcomes. Vince is an integral part of our firm's ongoing success in the design and delivery of strategic customer-centric initiatives through digitally-native, data-empowered solutions.

Vince has extensive experience developing and implementing strategic initiatives across pricing, go-to-market strategy, customer growth, sales channel performance and business intelligence. His experience spans using data to identify business opportunities, developing strategies and financial business cases, aligning stakeholders, executing at scale and measuring performance to drive continuous optimization.

Prior to Sand Cherry Associates, Vince was a Senior Manager, Acquisition Marketing at Comcast, where he helped shape and execute customer acquisition, pricing and go-to-market strategies. During his tenure, he developed broadband telecommunications expertise and became a trusted advisor known for his business acumen, analytical approach, adaptability and ability to translate complex business challenges into practical, actionable solutions.

• Business Intelligence & Performance Analytics: Built SQL/Teradata queries, dashboards and scorecards to evaluate customer demand, product adoption, sales-channel performance and key business KPIs. Led recurring performance reviews providing leadership visibility into trends, performance drivers, challenges and emerging opportunities.
• Pricing & Test-and-Learn Strategy: Designed and evaluated broadband pricing and promotional strategies across competitive, network expansion and targeted customer segments. Developed broadband/mobile and market-specific tests, using customer and financial performance to refine strategies and identify opportunities to scale.
• Financial Modeling & Business Cases: Partnered with Revenue Finance to model subscriber, rate, volume, revenue and product-mix implications of proposed strategies. Assessed post-launch results against financial assumptions to identify opportunities for optimization.
• Broadband Transformation & Go-to-Market: Played a key role in large-scale pricing and packaging initiatives, including Comcast’s Ultimate Choice Plan and Next Generation Pricing launches. Supported offer design, business requirements, operational readiness, frontline communications and execution across multiple sales channels.
• Sales Funnel & Conversion Analytics: Evaluated customer journeys for both digital and agent-assisted channels from engagement through buy-flow, order and completed sale. Used funnel analysis to identify friction points and opportunities to improve channel and sales performance.
• CRM & Process Transformation: Helped implement Velocify CRM at Alta Colleges to improve lead routing, prioritization, follow-up, disposition tracking and performance visibility. Used conversion data to refine processes and reduce third-party call-center reliance, contributing to more than $1M in annual cost savings.
• Business Planning & Resource Optimization: Managed a $23M annual investment portfolio across multiple markets and channels at Alta Colleges. Led budgeting, forecasting, marketing-mix and scenario planning to optimize resources against business objectives and performance.