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Carlos Esnal

Entrepreneur & Business Development Leader


May 1980Dec 2016

The Wins in my Career

From Newest to Oldest

Developed and Lead the Go To Market Strategy for an iOT Consumer Electronic Product -Achieved $700,000 in Revenues in year 1, partnering with top brands such as Samsonite, Bed,Bath & Beyond amongst others.

The project was selected amongst 400 companies by Venture Hive, an accelerator program sponsored by the City of Miami.

The first product, LugLoc, obtained the "2015 Product Innovation Award" at the Travel Goods Show, and was mentioned by CNN as a "Ground Breaking Travel Accessory" amongst other press mentions.

As Business Development Leader for Assist Card USA, built a partnership with Royal Caribbean, with over $2 MM in yearly revenues.

Increased client portfolio by 50% signing 12 new accounts.

Duplicated existing accounts revenues by implementing training and incentive programs.

AS Country Manager for Assist Card in Mexico, in a 2 year period, increased Net Income by 89%, opened two branches in Guadalajara and Monterrey, boosted revenues by 275% and won 2010 and 2011 awards for highest growth country in the company.

As Regional Sales Director for Assist Card in SE Asia, increased revenues of the region by 250%.

May 2014Feb 2016

CEO & Co

CEO & Co
founder-Miami, FL I run this luggage tracking Start Up based out of Miami, FL. Wins: Re-engineered the device from scratch to own the whole IP of the product cycle. Produced Business Plan and lead all areas for execution. Closed agreement with Samsonite to create the first" smart luggage" powered by LugLoc's technology. Closed agreements with Trunkster and Barracuda, 2 start ups that had great repercussion with their crowdfunding campaigns. Closed agreements with Bloomigdale's, Dillard's, Bed, Bath & Beyond and Staples to have our product in their stores. Secured participation in the Venture Hive accelerator program & won a grant from
Sep 2011Oct 2013


where LugLoc was chosen amongst 400 applicants WW. Country Manager Assist Card USA-Miami, FL I lead the start up of Assist Card's operation in the US. I performed the country-executive oversight of Sales, Marketing, Operations, CustomerService, Finance, and Accounting. Authored a revised 3-year" start-up" styled business plan including budgeting. Wins: Reduced external vendor cost for claims administration utilizing in-house existing staff also creating significant customer service gains. Secured and developed a key account of $4Mil in annual revenues. Lead sales development of increased annual revenue of $2Mil to $7Mil in year 1.
Mar 2009Sep 2011


Country Manager Assist Card Mexico-Mexico City, Mexico Responsible for the overall performance and P&L Management for the Country Operation. Addressed regulatory compliance issues and lack of employee management. Implemented standardized operational procedures for efficiency. Wins: Maximized the operation's sales potential with a 275% Y/Y sales increase. Established a sense of urgency with accountability for the entire operation. Opened two branches, one in Guadalajara and one in Monterrey. Grew net income by 89%. Recognized in 2010 and 2011 as the country with the highest growth worldwide. Won marquee partners from competitors. Improved employee morale and performance with a reward system increasing overall production and customer satisfaction.
Mar 2008Jan 2009

Regional Sales Director

the City of Miami
Regional Sales Director Assist Card SE Asia-Jakarta, Indonesia Lead the Business Development for all SE Asia Operations(Indonesia, Philippines, Thailand, Vietnam, Cambodia and Korea). Established Business Development initiatives in every operation. Developed game plan for every sales team. Built relationships with key accounts. Promoted the brand in the Travel industry, organizing different events and participating in trade shows. Wins: Increased revenue in the region by 250%. Opened a new branch in Philippines.
Jul 2007Mar 2008

International Sales Manager

the City of Miami
International Sales Manager Assist Card International-Buenos Aires, Argentina
Jan 2005Jul 2007

Account Manager

the City of Miami
Account Manager IT Convergence-Buenos Aires, Argentina
Jan 2004Jan 2005

Team Leader

the City of Miami
Team Leader


Jan 2014Nov 2015

Bachellor of Science - Business Major

Bellevue University
Jan 2005Nov 2007

Associates Degree in Advertising and Strategic Communication