Casie Schiffman

JUNO BEACH, FL

NEXTERA ANALYTICS (Nov 2021 - present)

• Building energy management applications.

NEXTERA ENERGY RESOURCES, LLC (Sept 2019 - Nov 2021)

• Leads data automation and other process improvement initiatives at a Fortune 200 energy company.
• Understands customer needs, partners with the customer to develop requirements, and recommends solutions.
• Designs, tests, and executes system and process solutions using Agile methodology.
• Utilizes a formal change management framework.
• Experienced in SAP and SAC systems.

MENLO PARK, CA

• Lead partnership data analyst at a B2B2C eCommerce company, leveraging data insights to drive strategic business and product decisions.
• Drove organizational change through communicating insights and recommendations, documenting rich narratives through reports and presentations to executive stakeholders.
• Created detailed product specifications for internal and external data initiatives.
• Scoped complex data-centric projects, internal and partner-facing, across multiple teams and systems.
• Analyzed the effectiveness of new solutions and informed whether to double down, pivot, or eliminate a new feature or process. 
• Applied data methodology to pinpoint existing gaps, and defined related business and product questions, and KPIs.
• Prioritized, planned, and managed based on data mining to inform business processes and product direction. 
• Ensured proper instrumentation for data tracking and accumulation, with a focus on data quality.
• Contributed to the evolution of tools to track and understand customers and user behavior.
• Collaborated with data engineers to execute and iterate on the data roadmap.
• Evaluated digital experiments through statistical methods, resulting in product recommendations.
• Experienced with Business Intelligence solutions and PostgreSQL.

SAN FRANCISCO, CA

• Growth manager at a B2B enterprise SaaS company influencing inbound traffic and digital programs.
• Released data-driven insights through compelling storytelling.
• Owned all marketing KPIs, prioritizing through the attribution of programs across a range of channels to identify the most effective ways to grow revenue.
• Evaluated the performance of marketing programs, experience leading campaign strategy and execution of core demand generation initiatives.
• Optimized the product trial experience and was the business owner of conversion rate. 
• Led all email and website A/B testing. 
• Drove content recommendations, website, and email changes.
• Assessed content performance throughout the buying lifecycle. 
• Managed the website referral strategy (organic and paid) including SEO, blogs, social media, paid ads, and content syndication. 
• Built and operated the marketing framework and technology stack (Google Analytics, Mixpanel, Marketo, Salesforce, WordPress, Mode, SQL). 

SAN MATEO, CA

• Facilitated scaling at a B2C SaaS company of over 250% rise in product revenue through leading projects including: churn prevention measures, instituting a channel partnership program, A/B testing, overhauling on-boarding, and identifying conversion pain points through funnel analysis.
• Refined customer impacted processes by projecting user behavior, with an emphasis on experimentation.
• Worked closely with product engineering, marketing, and customer success to diagnose issues/product friction and quickly plan and implement solutions. 

SAN FRANCISCO, CA

• Web developer at a B2C eCommerce company building on a Ruby on Rails framework. 
• Worked with third-party integrations (Stripe, Devise, OAuth), plugins (ActiveAdmin), tests (RSpec), and deployment (AWS). 

NEW YORK, NY

• The Fog Creek Software Fellowship was built to support promising female engineers in their transition into software development.

VIRTUAL

• Completed 9 semesters of virtual teaching. Instructed ACC-345: Financial Statement Analysis/Business Valuation, ACC-201: Financial Accounting, and ACC-411: Auditing Principles.

NEW YORK, NY 

NEW YORK, NY

ATLANTA, GA and MIAMI, FL

Florida Bright Futures Scholarship financed 100% of graduate education

Florida Bright Futures Scholarship financed 100% of undergraduate education