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Portfolio & Ongoing Ventures

Work experience

Jan 2008Present


CatchTheEye Media AS

Holding company exploring media opportunities and new ventures.

Jan 2013Present

Co-Founder & CEO

ThumbAd AS

ThumbAd monetize, add value and deliver additional advertising revenue to Publishers, and offer an unique expertise for Advertisers! ThumbAd is selling ads on mobile. - Advertising at the best and most popular mobile sites and apps - Delivering highly targeted Location Based Services to Small & Mid-sized Advertisers - Creative Ad formats, features and functionalities at fixed costs

Feb 2008Jun 2012

President & CEO

CatchTheEye As

- A truly mobile Daily Deal Service! [m-commerce]Personal and direct marketing that allows marketers to reach a specific target audience; marketers can create campaigns aimed at more specific based on customers actual interests and needs. To give consumers control on what, when, where, and how customers receive ads, it provides customers relevant information, personalized message, and targeted offer.

- Successful funding Series A $3 million in December 2008

- Signed in 8 partners in 1 year, built a network reaching 30% of population in Noway

- Developed and launched award-winning mobile Apps

- Signed in leading Telco and launched Daily Deals in a loyalty wrapping

Mar 2008Mar 2011

Chairman and co-founder

Retail Promotion AS

Exploring the range of instore media in Europe and US (FMCG)

- Tradesale

Aug 2005Feb 2009

Initiator and Boardmember

GiDetVidere (Pay It Forward)

Charity Organization (non-profit)- to make people joyful and happy, and to raise money for people in need!

Oct 2006Feb 2008


RightOnMedia (Reitangruppen)

- Digital Out of Home Advertising enabling Mobile as return path!Start-up of a media company within to become the leading Scandinavian Digital Out of Home Media company.

Spin-out to CatchTheEye AS

Apr 2000Sep 2006


Cart Media As

- Instore AdvertisingStart-up of a media company Cart AS to become market leader within the Instore marketing segment i Norway (FMCG).

- Delivering profit (EBITDA) every year for 6 years

- Delivering substancial CAGR improvements

- Delivering long terms partnerships with leading FMCG retailers

Apr 2004Jun 2006

Initiator and Project Owner


- Retail Research A Joint Venture between TNS Gallup AS and Cart Media ASAn online system for documentation of in-store marketing and placement activities in order to identify the success factors for Best Practice (Research/Retail)

- A JV-project within Cart Media AS

Apr 1998Mar 2000

Director Instore Scandinavia

Green Media Group ASA

Responsible for all Instore activities within Scandinavia with products like trolley advertising, screen advertising, airport advertising.

Apr 1996Mar 1998


Hermes Media As

- Instore AdvertsingStart-up of a media company Hermes Media AS, becomming the leading company in Norway and Denmark within the instore marketing segment. The company were acquired by GMG for MNOK 20 in 1998 (FMCG).

-Tradesale to Green Media Group ASA


Jan 1995Dec 1995

Norges Handelshøyskole (NHH)


Kelly Moulton

“I have worked with Tor Olav since the very early days of CatchTheEye and know of no finer sales and marketeer. We have enjoyed many successes together and I look forward to many more.”

Snorre Finanger

“Tor Olav is one of very few people who understand the opportunities in the interaction between retailers, FMCG suppliers and consumers. He is extremely well organized, enthusiastic, has excellent presentation and marketing skills, a willingness to share and elaborate over other people’s ideas. Tor Olav is truly on top of my recommendation list if you look for a professional within the retail/FMCG/media sector either as a partner, colleague or customer.”

Audun Skeidsvoll

“Tor Olav is an energetic and dedicated business leader and executive. He has created some amazing results in his career in the Norwegian advertising industry. I have always enjoyed working with Tor Olav. One of the best in his line of work. Always with an open eye to new innovations and business possibilities."


Passionate about new ventures Happily married with 3 lovely children a dog. Practice TaoKwonDo to stay in shape.


An experienced CEO with 20 years of media tech and entrepreneurial experience. Excellent presentation and marketing skills and are a public speaker!- Ad Networks, Mobile & Tablet- Programmatic Buying- Media Technologies- Mobile Commerce- Mobile Payment & Coupons- Digital Out of Home Advertising - Retail Instore Advertising- FMCG- Partner Strategies

Business SkillsAssets-->Sales-->Profits-->Cash-flow, Marketing, Growth, Execution Intelligence, Leverage, Culture/Team


  I do have excellent presentation and marketing skills and are a public speaker.  
International Network
  I´ve maintained and nurtured client, partner and investor relationships cross borders, been engaged in continuously market research to identify, contact and develop relationships with new partners, clients and investors.       I have spent years in Europe, the Middle East, CIS and US to raise capital from institutional and professional investors, and to seek partnerships.   
Mobile Commerce
  Developed and launched a truly Mobile "Daily Deal" concept along with the leading telecom. It is a complete m-commerce solution from A-Z with a mobile 1-click payment solution to make purchase and payment easier, combined with a coupon solution.  
A serial entrepreneur with passion for new ventures and business models within Retail, Media & Advertising and IT, with broad experience in B2B and B2C marketing.