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Summary

Celesia Patterson has integrated marketing communications experience in nonprofit organizations, corporate healthcare, higher education and legal services. Her creative expertise spans across agency and corporate settings with vitality for proactive planning and organization. Celesia’s role as Strategic Marketing Manager involves implementing and managing business development, marketing initiatives and client relations. She is dedicated to developing new business opportunities for Nexsen Pruet (Greenville, SC) and diverse clients for NP Strategy.

Education

  • Juris Master 
    Emory University School of Law (2022)

  • Master of Mass Communications - Journalism & Integrated Marketing Communication
    University of South Carolina, Columbia, SC  

  • Bachelor of Arts - Criminology & Criminal Justice
    University of South Carolina, Columbia, SC

Professional Experience

May 2021Present
Nexsen Pruet

Strategic Marketing Manager of NP Strategy

Planning, managing and implementing the business development, marketing and public relations activities for NP Strategy clients which include Nexsen Pruet's Greenville, SC office, practice teams and individual attorneys.

April 2019May 2021
Gallivan, White & Boyd, P.A.

Marketing Manager

Locations: Greenville, Columbia, Charleston and Charlotte

  • Utilizing integrated marketing communications to manage the law firm’s daily marketing-related initiatives; responsibilities include public relations, graphic design, website management, client relations, brand management, and event planning for all locations, practice groups and individual attorneys
  • Maintaining relationships with media outlets and working to obtain article placements, attorney quotes, and related press regarding the firm’s attorneys and practice areas. 
  • Content creation and development; consistently working to locate and draft news of interest for publication 
  • Developing various advertisements in association with the firm’s sponsorships and ensuring timely submission of placements
  • Supporting the firm’s administration with various internal graphic design and promotional requests.
  •  Ensures the firm’s brand and related messaging is accurately promoted and communicated internally and externally
  • Editing, organizing, and timely distributing print and electronic materials for proposals
  • Assisting the firm’s attorneys with competitive intelligence requests; building a database for current and prospective clients
  • Working with the firm’s practice groups to develop and implement business development plans
  • Developing and managing the firm's marketing budget
August 2018October 2018
Smart Start of Mecklenburg County

Marketing Communications Manager (Contract Position)

  • Served as Public Education Manager to increase public awareness of the importance of childhood development; enhanced community leadership and initiating collaboration among stakeholders; increased public knowledge and access to services for young children and their families)
  • Coordinated the organization’s external communications through all available media; published articles, videos, publications, programs and events Online to increase visibility
  • Monitored social media and pushing content to effectively reach various demographics across multiple geographical areas
  • Worked with various agencies and organizations to develop and promote activities that support children and families
  • Served as marketing liaison between Mecklenburg County and funded program initiatives (MECK Pre-K)
  • Engaged with cross functional departments to achieve end results
  • Managed the Public Education budget and reporting expenses
  • Helped to identify potential sources of funding and providing marketing support to complement grant proposals for various programs in the Organization
August 2018Present
University of North Carolina at Charlotte

Adjunct Professor

Public Relations Writing (COMM 32405) - an undergraduate course in the Communications Studies Department; helping students develop the professional-level writing skills expected for entry-level public relations practitioners. Students learn through representative and real scenarios. This course also addresses the basics of research and planning tactics essential to the PR process.

August 2017March 2018
HARTMANN GROUP (USA)

Marketing Communications Coordinator (Contract Position)

Industry: Global Healthcare

  • Developed marketing communication materials and selected appropriate mediums for each marketing initiative
  • Helped oversee the management of multiple, complex projects 
  • Led the regulatory approval process with the communications team
  • Supported both product knowledge and training for internal and external customers, as well as new product launch teams
  • Utilized social media to amplify the HARTMANN USA brand and messaging
  • Developed ways to leverage data
  • Assisted product managers with sales forecasting, budget management, pricing optimization, and marketing initiatives (ROI and payout analysis)
  • Created PowerPoint sales presentations, managed development process and preparation, and coordinated delivery of sales presentations with supporting documents (marketing collateral)
  • Advised sales and management teams on best practices for industry standards and provided direction on proposal content to support overall messaging and delivery
  • Demonstrated in-depth knowledge of industry/market trends, the competition and customer dynamics; collaborated with remote teams
  • Developed strategic and measurable  marketing plans, through internal and external media channels, that align with the business goals, objectives and brand guidelines of the corporation
  • Dual Role: Executive Assistant to the President & CEO
August 2016December 2018
Queens University of Charlotte

Adjunct Professor

Integrated Strategic Communications

The James L. Knight School of Communication; Public Relations and Marketing Course for Undergraduate Studies

May 2015October 2016
The McClatchy Company

Digital Lead Marketing Specialist

Rock Hill, SC and Charlotte, NC

Implemented appropriate marketing strategies that were necessary to grow business for various advertisers, to include real-estate, automotive, legal and retail clients

  • Served as corporate/agency leader in digital marketing 
  • Incorporated integrated marketing strategies to build and execute campaigns - to include paid search, display, video and mobile marketing
  • Helped create agency/corporate brand awareness
  • Developed new quality business relationships
  • Developed reports for risk management in response to proposed marketing campaigns
  • Developed base draft pitch and sales documents for business development; executed requested edits and provided support in finalizing documents 
  • Worked with design team to create graphics for proposals, executive summaries and sales presentations
  • Identified opportunities within the greater Charlotte areas
  • Educated clients on effective marketing solutions available through the company
  • Advised clients on the need for community partnerships and engagement
  • Measured the success of campaigns with key performance indicators
  • Attended networking functions to build business-community relationships
  • Created initial and post-marketing proposals
  • Tracked the impact of active marketing campaigns
  • Utilized the customer relationship management (CRM) portal
July 2011April 2015
University of South Carolina

Columbia, SC

Alumni Association - Integrated Marketing Communications Coordinator (Graduate Internship - 1 Year)

  • Organized marketing, membership, communication and data processing
  • Supported strategic public relations programs
  • Maintained effective marketing strategy via news release, social media posts, event coordinating and web based communications
  • Developed reports for risk management
  • Joined team meetings with campus partners to discuss the flow and overview of upcoming events
  • Internship required for USC Graduate Program
  • Active Member

Department of Psychology - Graduate Program Coordinator (2 Years)

  • Coordinated student services for three doctoral programs and two masters programs
  • Responsible for creating the agenda, planning and executing 3 faculty [admissions] conferences and 3 graduate student orientations –  to include a general session, educational forum, human resources background and explanation of course curricula
  • Managed web-based marketing and recruitment
  • Organized a strategic data system for faculty, staff and students
  • Worked closely with superiors across the department to communicate program and event highlights across social media

Division of Human Resources: Employment - Office Manager (1 Year)

  • Updated job postings in the online application portal
  • Researched job openings for unqualified applicants
  • Processed all hiring paperwork for new, full-time employees
  • Corresponded with Salary Administration and HR Benefits to secure the benefits package for new employees
2014Present
Celesia Faith Marketing & Events, LLC

Owner + Creative Director

South Carolina

  • Planning and implementing marketing strategies for small businesses and faith-based organizations - to include branding, advertising, design production, website layouts, and organizing social media
  • Event management for corporate and formal affairs; includes planning with an unrelenting level of style and a focus on specific details
  • Previously led proposal development meeting and collaborated with attorneys and subject matter experts; developed language, retrieved and analyzed data to compile information and design supportive documents to support a contractual agreement with clients 
May 2014January 2015
The Crawford Austin Agency

Public Relations Coordinator (Graduate Internship)

Columbia, SC

  • Prepared promotional materials for agency clients
  • Maintained an appropriate communication strategy for various clients
  • Helped manage event budgets (accountable for invoice reconciliation, receipt requests and expense allocation)
  • Researched media coverage and fresh story ideas
  • Pitched news stories to the local media
  • Served as the agency liaison in various community projects
  • Internship required for USC Graduate Program

Professional Memberships

Legal Marketing Association

Member

LMA is a community that brings together all types of industry specialists from firms of all sizes. Consultants and vendors, lawyers, marketers from other professions, and marketing students can connect and share their collective knowledge.

Defense Research Institute (DRI) - The Voice of the Defense Bar

Affiliate Member

DRI is the leading organization of defense attorneys and in-house counsel. As an affiliate member, marketing and CLE professionals face increasing demand to provide both their legal teams and their firms’ clients with value and resources for success. DRI provides access to their membership network, business development opportunities, programs and publications.

Leadership, Research & Community Service

April 2021Present
HOA Management of South Carolina

Board Member

  • Keeping record of Board communications, legal paperwork and official documentation
  • Ensuring that a quorum (a ratio of members) is in attendance for all meetings
February 2018
The HARTMANN GROUP (USA)

2018 National Sales Meeting, Tampa, FL

Corporate event planning responsibilities:

  • Met with the company leadership team, executive leaders, external agency representatives and on-site staff to communicate the purpose of the national sales meeting 
  • Planned the scope of the event, including times, locations, and costs
  • Solicited bids from venues and service providers (including, photographers, chauffeurs, formal dining and entertainment)
  • Coordinated event services such as rooms, transportation, and food service
  • Monitored event activities to ensure corporate leaders and event attendees were satisfied
  • Maintained travel and expense budgets across departments; reviewed event bills and approved payment
January 2016
Foresight Research

Market Researcher

Asheville, NC, Biltmore Estate

Field study for Volkswagen of America, Inc.

October 2015
TIAA-CREF

Web Analyst

Charlotte, NC

  • Market research (field study) for online marketing
  • See new corporate website for TIAA-CREF.
August 2014December 2014
South Carolina National Guard

Integrated Marketing Campaign

Columbia, SC

  • Researched and proposed new recruitment efforts
  • Outlined an effective communications strategy

Certifications

Hubspot Academy

Inbound Marketing

Skilled in Inbound Methodology; tested on best practices and capable of applying them to attract strangers, convert visitors, close leads and delight customers

Ad Mall Pro

Sales Intelligence Leader for Local Media and Digital Marketing

Software

  • Google Analytics
  • Email Campaigns
    • Mailchimp, Constant Contact, iContact
  • Adobe Creative Suite 
    • Photoshop, InDesign, Illustrator
  • Microsoft Office Suite
    • Word, PowerPoint, Excel, Publisher
  • Web Design
    • Wordpress, Drupal, Squarespace, Wix
    • HTML coding (Moderate)
  • Social Media
    • Hootsuite, Facebook Campaigns, HubSpot
  • Sales & Marketing
    • Hubspot, Salesforce, Oracle
  • Presentation Software
    • Prezi
    • Resume Builder (Visual CV)
  • Photography (Moderate)