Senior Digital Marketing Specialist
Infor is a multi-national enterprise software company with over 17K employees world wide. My team is responsible for lead generation campaigns across 28 global industries:
- I manage Content Syndication, PPL, SEM, SEO and ABM campaigns in North America
- I work with internal stakeholders to understand their sales objectives and design custom tailored campaigns to deliver on their MQL KPIs.
- In 2020, my campaigns contributed over $25M in opportunity pipeline according to last touch attribution.
Platforms used: Google AdWords, Capterra/Gartner, SelectHub, Marketo SEM Rush, Terminus, Google Analytics, and various CS publishers