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Work experience

Sept 2018Present

Senior Digital Marketing Specialist

Infor

Infor is a multi-national enterprise software company with over 17K employees world wide. My team is responsible for lead generation campaigns across 28 global industries: 

  • I manage Content Syndication, PPL, SEM, SEO and ABM campaigns in North America
  • I work with internal stakeholders to understand their sales objectives and design custom tailored campaigns to deliver on their MQL KPIs.  
  • In 2020, my campaigns contributed over $25M in opportunity pipeline according to last touch attribution.

Platforms used: Google AdWords, Capterra/Gartner, SelectHub, Marketo SEM Rush, Terminus, Google Analytics, and various CS publishers 

July 2016Sept 2018

Digital Marketing Specialist

Vivonet
  • Created a demand generation platform to attract prospects in Vivonet's target demographic, convert them into leads and pass on the most qualified leads to the sales team.
  • Managed Vivonet's Marketing Automation and Email Marketing programs by consistently finding new ways to optimize performance. Acted as de facto Salesforce Administrator.
  • Led a comprehensive website rebuild with a design agency to increase conversion rates and reflect a complex product offering. Owned creative brief process for new assets. 
  • Worked with multiple agencies and numerous media partners to generate brand awareness and ultimately drive leads for Vivonet.

Platforms used: Hubspot Marketing and Sales, Salesforce, FB Ads, LinkedIn Ads, Unbounce, Google Analytics, Google AdWords

Oct 2015Sept 2018

Co-Founder and Director of Marketing

Coast Protein

Coast Protein's mission is to make eating insects normal in North America. We have developed a line of delicious, sustainable, and nutritious protein bars and powders that at our height were found in 500+ stores across Canada.

  • Created and executed Coast's marketing strategy during pre-production, launch and sales growth stages.
  • Owned budgeting forecasting and reporting of all marketing activities
  • Planned a Kickstarter crowdfunding campaign that hit its goal in 72 hours and went on to raise over $42k.
  • Managed Coast's Ecommerce platform, influencer marketing, email programs, social media, PPC advertising, marketing reporting, market research, and public relations.

Platforms used: Shopify, Hubspot, Google Adwords, FB Ads, Google Analytics

Apr 2015Oct 2015

Community Manager

Indochino Apparel

Indochino is the world's premier online retailer of custom suits.

  • I was responsible for driving traffic, brand awareness and revenue through Indochino's social audience (IG, FB, Twitter) of nearly 200,000 people
  • Grew and managed Indochino's large influencer program with major news and menswear bloggers, professional athletes & teams, as well as Indochino's Affiliate Network of partner sites
  • Produced a 60 second commercial and large photoshoot to support a UGC contest that drew over 3500 engaged participants

Platforms used: Hootsuite, FB Ads, Google Analytics, Convertro Attribution

Sept 2013Apr 2015

Marketing Analyst

Indochino Apparel
  • Rebuilt the weekly/monthly marketing channel reports to reflect key sales and/conversion KPIs for the Senior Management to base strategic business decisions upon.
  • Experienced with using several online sales attribution models including First-Click, Last-Click, Algorithmic and Even-Distribution.
  • Comfortable pulling data from internal and external databases and turning it into actionable insights and information.

Platforms used: Google Analytics, Convertro Attribution, Power Pivot

Sept 2012Sept 2013

Marketing Coordinator

  • Planned and executed geo-targeted campaigns for 28 temporary and permanent retail locations in 15 major North American cities.
  • Gained experience in project management for Sponsored Content and Contests, Digital buys (CPM, CPC, CPA), Print (Newspaper, Magazine, Collateral), and other various paid partnerships.
May 2012Sep 2012

Marketing Intern

Vancouver Whitecaps FC
  • Was a key contributor to the concept development and creative execution of the “12th Man 2013 Season Ticket” campaign that increased Season Ticket renewal by 60% year over year
  • Designed and executed the“ 2013 Season Ticket Student Discount” promotion to various student associations within the GVRD 

Education

20072012

Bachelor of Commerce, Marketing

Sauder School of Business, UBC, Vancouver
  • Educated with an emphasis in E-Marketing, Business Model Design, Brand Management, Consumer Behavior and Market Research. 
  • Scored in top 10% of appx 50,000 students competing globally in the 2011 Google AdWords Online Challenge.
Feb 2010June 2010

Study Abroad Semester

VSE University of Economics, Prague
  • Received an 86% academic average while collaborating with international teams in a foreign environment. 

Certifications

2016Present

Hubspot Inbound Certification

Hubspot
2015Present

Google Analytics Certification

Google
2015Present

Google Adwords Certification

Google
2015Present

Social Media Marketing Certification

Hootsuite Media Inc.
2015Present

Search Advertising Certification

Google

Community Involvement

Soccer, Team Captain, Lynn Valley Soccer Association

  • Was name Championship game "Most Valuable Player" in 2007
  • Received 2007 LVSA "Most Outstanding Player" Scholarship

Interests

Soccer, Chess, Podcasts, Piano, Photography

Portfolio

A sample of some visual projects that I have worked on