Builds advertising and content marketing campaigns for a fast-growing, global business news start-up with a variety of blue-chip advertising partners.

• Assisted in securing $554k to date in advertising dollars and new partnerships for the company through creative ideation, leading brainstorms, and proposal writing.
• Develop strategy of each campaign including email promotion, custom content strategy, and high-impact digital display ads. 
• Manage logistics and execution of integrated campaigns and communications for 17 clients, while coordinating deliverables of internal teams as well as external partners.

Created and managed direct response paid media campaigns for non-profits, advocacy organizations, and brand clients, ranging from $40K to $1.6 MM in budgets.

• Developed audience, targeting strategies, and ad copy for client campaigns. Drove an average of 20,000 email sign ups per campaign.
• Implemented and optimized dozens of ads in Facebook, Twitter, Google Search, and Display ads with major publications. Managed vendor relationships and contracts with numerous publications, reducing contract costs.

Created cause marketing campaigns to inspire young people to take action for social good in partnership with major brands. Launched eight campaigns on and offline on various social causes, engaging over 300K+ people under the age of 25.

• Crafted campaign strategy and wrote all website, email, blog, and text message copy for each campaign.
• Cultivated client relationships with major retailers Aeropostale, Virgin Mobile, and Popcorn Indiana.
• Developed fundraising pitches, acquiring a $300,000 grant from the Walmart Foundation. Managed 
• Led structure and strategy of eight microsite builds.
• Managed deliverables from developers, designers, community managers, partners, and sponsors for each campaign.