Effectively lead the Creative Services team to develop and execute  marketing strategies and campaigns that grow sales, increase customers, gain audiences and generate a significant ROI. 

Regional marketing account manager and strategist for the In-House Agency's central region and key account portfolio. Manage relationships and communication with a wide variety of clients to ensure all marketing needs are understood and addressed. Collaborate with internal creative team to develop marketing material based on client needs. Perform monthly and quarterly reviews on digital campaign performance. Make strategic optimizations and recommendations to increase campaign performance and help drive occupancy for the clients’ properties.

Alliance Marketing in-market expert and liaison for portfolio key account. Developed and activated strategic marketing and media plans for all newly developed South Texas Broadstone properties. Monitored on-site marketing initiatives in accordance with the strategic plan and adjusted based on specific needs to maximize traffic and closing performance. Evaluated multi-channel initiatives for entire portfolio and generated marketing recommendations to drive occupancy based on budget.

Achievements 

• Developed & activated twelve (12) new Strategic Marketing Plans in 2019 & 2020, which have lead to faster occupancy rates for new Lease-Up properties (on average 32% shorter "Lease-Up" periods)
• Managed all communication and direction between client and design team to successfully launch eight (8) new custom Wordpress websites that exceeded client expectations
• Identified and implemented new advertising tactics to diversify strategy and reach target audiences in alternative ways
• Successfully secured five (5) new business contacts for full landing page development, website development, and strategic marketing plan development and implementation

Developed sales collateral, custom presentations and reports based on information collected, such as client goals, market trends, competition, new products, and special company initiatives. Also acted as a project manager for promotions and sales programs.

Achievements 

• Capitalized on market opportunities during 2016 Super Bowl and created sales packages and sales collateral to launch to advertising sales teams, resulting in $1.2M generated.
• Re-branded & relaunched HCMG entertainment special initiative, Preview Houston, generating over $1M in advertising revenue.
• Increased all social media campaign engagements and email campaign engagements by over 50% 

Managed 207+ season ticket accounts including activating season ticket and sponsor promotions, such as Sprite Fan Tunnel and Courtside Experience. Administered fulfillment of client benefits including Season Ticket Member parties, post-game chats with Spurs players, and coordination of corporate group nights at AT&T Center. Partnered with sales, service, and marketing teams in development of sales strategies and promotions, as well as determining Return on Investment (ROI). Represented organization on game days and special events supporting ticket sales goals. Called prospective and existing season ticket customers to communicate and promote various ticket initiatives. Trained and mentored new Inside Sales and Sales team members. Conducted comprehensive analysis of product sales and utilization in target industries including Oil and Gas, Construction, and Healthcare.

Achievements 

• Recognized as member of $500k revenue club for 4 consecutive years.
• Sold $220k+ in season ticket revenue and $380k+ in renewal revenue for Spurs 2015-16 season by utilizing superior customer service and relationship management skills.
• Demonstrated game night sales table promotions and collateral through development of comprehensive PowerPoint presentation.