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Summary

Results-oriented marketing professional with extensive experience in
creating and implementing data-driven strategies to increase engagement,
market share, and revenue. Specializing in campaign management, brand
positioning, and cross-functional collaboration to achieve organizational
goals. Adept at leveraging digital tools and platforms for impactful
marketing initiatives.

Core Competencies

  • Integrated Strategic Marketing & Account Management
  • Brand Strategy, Positioning & Product Management
  • Digital Campaigns & Email Marketing Automation
  • Data-Driven Market Research & Analytics
  • Cross-Platform Content Development & Strategy
  • Campaign Performance & ROI Analysis

Work Experience

2024Present

Marketing Account Manager

Professional Compounding Centers of America (PCCA)
  • Manage a portfolio of accounts, consistently exceeding profitability goals by 2% to 20%, optimizing marketing strategies to ensure client satisfaction and meet expectations.
  • Spearheaded the creation and launch of a brand-new membership recruitment nurture campaign in Marketo, driving a 20% increase in lead conversions within the first six months in 2024.
  • Led cross-functional collaboration with account teams, stakeholders, and digital marketing tools to execute strategies that supported corporate goals, increasing sales by over 10% in 2024.
  • Pioneered the implementation of a new ClickUp process within the in-house creative team, optimizing job management, bandwidth tracking, and task assignments, resulting in a 25% increase in workflow efficiency and project delivery timelines.
20212023

Marketing Manager

Professional Compounding Centers of America (PCCA)
  • Directed a team of six creatives to produce integrated marketing content across digital, print, and social platforms, resulting in a 25% increase in brand engagement.
  • Streamlined creative workflows, reducing project turnaround time by 20%, aligning marketing initiatives with corporate goals to maximize ROI.
20202021

Marketing Manager - Strategy

Greystar | In-House Agency
  • Managed marketing strategies for a portfolio of key accounts, increasing occupancy rates by 12% through optimized digital campaigns and audience engagement.
  • Provided strategic recommendations that resulted in a 15% improvement in client satisfaction and long-term partnerships.
20182020

Regional Marketing Strategist

Alliance Residential | Alliance Marketing (In-House Agency)
  • Designed and executed multi-channel marketing plans for new developments, reducing lease-up periods by 32%.
  • Launched tailored websites and campaigns, increasing brand awareness and tenant inquiries by 25%.
20172018

Marketing Manager - B2B

Hearst | Houston Chronicle Media Group
  • Led integrated marketing strategies that generated $1M+ in revenue, supporting key advertising sales campaigns and improving client acquisition.
  • Rebranded sales collateral, resulting in a 30% increase in client engagement and a 20% increase in appointment conversion rates.
20162017

Marketing Specialist - B2B

Hearst | Houston Chronicle Media Group
  • Developed targeted campaigns and promotional materials, including Super Bowl initiatives that generated $1.2M in revenue.
  • Leveraged analytics to inform campaign strategies, achieving a 50% increase in email and social media engagement.
20112016

Season Ticket Account Manager

San Antonio Spurs | NBA
  • Managed 200+ season ticket accounts, consistently exceeding revenue targets by 10-12% through personalized promotions and customer relationship building.
  • Coordinated sponsor activations and fan experiences, enhancing customer satisfaction and brand loyalty.

Education

Bachelors of Business Administration - Marketing

University of Texas at San Antonio

Top 15% of Graduating Class