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Summary

Proactive, seasoned and results-driven professional, with proven track record of success in vertical and channel marketing, strategic sales and product development and strategy. Highly successful at driving revenue and profit gains in key market segments. Excel in creating marketing strategies that build cutting-edge brand imagery and consumer recognition. Significantly increased client retention within highly competitive markets due to sound relationship building abilities

Work History

Verizon Business Group
2017Present

Portfolio Marketing Manager

Responsible for build Marketing Plans for Networking Products portfolio that will allow market segments to meet revenue goals.   Includes building campaigns, demand generation programs, creating collateral, and creating marketing landing pages for web contact with customers related to specific campaigns.  Strong background in taking large projects and breaking them down to manageable pieces.

Verizon Enterprise Solutions
20152017

Consultant - Marketing (Strategic Partnerships)

As the Portfolio and alliances marketing Manager assessed financial results to identify key trends, gaps, and successes of the business, interprets the results and applies them to tactical programs and plans for growth with partners and alliances. (Microsoft, Amazon, Google, Salesforce, HP, IBM, etc.).   Increased monthly revenue on cloud product by working with cloud partners and building targeted campaings.

Verizon Wireless
20122014

Product Manager

Engaged with Marketing and Sales team to develop mobile workforce centric solutions that win in the marketplace and capitalize on cross-platform capabilities in the mobility arena.  Focused on creating enterprise BYOD offering that maintains current revenue streams in B2B and B2C segments.

Verizon Wireless
20082012

Manager - Sales Operations / Sales Systems

Reimagined B2B Point if Sale (POS) system for wireless business customers and employee discount programs for employees of contracted customers.  Focus was on Small & Medium Business, Enterprise, Federal, State and Local and Education customers.  

Education

Strayer University
20062008

MBA / Marketing

Completed an MBA in Marketing after work and on weekends in 2 years inducing a masters research paper. Debt free with some help from my employer.

Thomas Edison State College
20022003

Bachelor of Science / Business Administration - General Management

Transferred credits from several colleges and completed my Bachelor of Science in Business Administration BSBA - General Management.  

Brookdale Community College
19821984

Associate of Arts / Business Administration - Accounting

Completed my Associates in Science / Business Administration with an ;emphasis in Accounting while working retail full time and no financial assistance.

Villanova University
20162017

Masters Certificate - Agile Management

This Certificate provided me with information to further my career as a product manager in a digital age. Includes scaling agile along with agile and scrun methodologies. 

Rutgers University
20162016

Mini MBA - Social Media Marketing

Completed this class to provide me with a stronger background in Social Media planning.

Certifications

Scrum Alliance
20172019

CSPO - Certified Scrum Product Owner

This certification allows me to work as a product manager with emphasis on digital products.  

Memberships / Affiliations

American Marketing Association - Member (since 2014)

American Marketing Association NY/NJ Chapter - Member (since 2014)

Skills

Management

Skilled and Educated in General Business Management.  Managed a Federal Call Center in Laurel, Maryland with a staff of 55.  Successfully raised morale, knowledge and rep availability by bringing the call center from the lowest to 8 of 15 in a 8 month period.  

Product Management

Experience with backlog grooming, writing requirements, use cases, user stories, product road map, business case and product testing. 

Product Marketing

Skilled in product positioning, value proposition, customer collateral creation, press releases, social advocacy, promotion, and events.

Social Media Marketing

Trained in Integration and Analysis. 

Charity

Regular donations (monthly) to Cup of Joe for a Joe which provides coffee to servicemen and women overseas in the Middle East.   The service also provides an opportunity for our servicemen and women to be pen pals.   It’s extremely gratifying to know I am providing friendly words of encouragement and a cup of hot or iced coffee    

https://www.greenbeanscoffee.com/products/cup-of-joe-for-a-joe