CLARE LAZARO
Creative SHOOT PRODUCER
- London, UK
- +44 7756 036995
- clare.lazaro@gmail.com
I have over 15 years experience working as a Creative Producer and Fashion Editor for numerous high end brands and respected publications, working across campaigns, print, digital, video, e-commerce and social platforms. With my background of producing editorial and commercial fashion content, I have gained great knowledge of building creative teams, casting models and talent, location finding, organising travel, handling budgets, negotiating fees and overseeing post production with an exemplary creative eye.
I combine my strong understanding of fashion trends, photography and videography with a commercial and seasonal awareness, producing on brand content that connects with the customer. I excel at delivering professional shoots working from brief to final delivery, always to deadline and within budget.
Encyclopaedic fashion, photography and videography knowledge
Lead end-to-end production from initial briefing through post-production and final delivery
Develop, manage, and track complex production budgets, timelines, and resourcing plans
Ensure projects are delivered on time, on budget, and to the highest quality standard
An established network of talent agents and industry contacts
Experience producing campaigns, editorial projects, e-commerce, social and video content
Source and manage external production partners, directors, photographers, stylists, crew, and post-production
Negotiate contracts and usage rights in collaboration with the legal team
Confident at model casting, researching and recognising established and emerging talent
Location finding and booking studios, locally and internationally
Experience of set building, booking set designers and prop sourcing
Great relations with all top tier model agencies and talent agents
Strong relations with top tier hair, make-up and stylist agencies
Booking travel, equipment and handling logistics locally and internationally
Excellent pre and post production skills with a strong eye for layouts and credits
Strong eye for creative concepts, fashion photography and videography
Understanding of styling, composition and brand storytelling
Working to tight deadlines in fast paced environments
Comfortable collaborating, working as a team or working independently
Highly organized, enthusiastic and self motivated with strong communication skills
Adept at juggling several projects simultaneously and managing high turnovers
Proactively identify potential roadblocks and provide practical, creative solutions
I act as the central communication hub between creative, client and post-production partners to align on deliverables and expectations
PORTFOLIOS
References on request