Claudia Maris Bové

• Manage a portfolio of 57 top-performing clients with $850K+ GCI, delivering personalized, high-impact marketing consultation that drives brand growth, client satisfaction, and business performance.
• Serve as a strategic partner to Marketing Advisors and Senior Marketing Advisors by co-developing tailored marketing plans aligned to client goals and business objectives.
• Guide the execution of integrated, multi-channel strategies across digital, print, social, paid media, and video to ensure consistent brand alignment and measurable impact.
• Spearhead high-priority initiatives such as the Compass 3-Phased Marketing Strategy and Compass One Integration, aligning national brand campaigns with regional and local execution.
• Analyze client sentiment and business risk using Power BI and Net Satisfaction (NSAT) data, developing a centralized tracking system to categorize feedback, identify root causes, and drive proactive retention strategies that improve client satisfaction and loyalty.
• Lead the development and growth of the Marketing Mastery Institute, a regional educational program designed to increase client knowledge, marketing adoption, and business impact. Manage a team of four to deliver on-demand content, live training sessions, and strategic resources that support 5,000+ clients across 15+ markets.
• Oversee nine regional client-facing websites designed to centralize marketing and business tools and streamline the client experience. Manage a dedicated team of four to audit and update content regularly, collaborating cross-functionally with departments across the organization to support key initiatives and ensure timely, relevant resource delivery.
• Facilitate cross-functional discovery sessions with internal stakeholders to identify blockers and deliver tailored marketing solutions that enhance team efficiency, strengthen client retention, and support strategic alignment across portfolios.
• Serve as the primary point of escalation for complex client issues, collaborating with cross-functional teams to deliver timely, thoughtful solutions that reinforce trust and drive long-term satisfaction.
• Manage strategic vendor relationships across PA/NJ/DE by identifying new partners, negotiating pricing and service offerings, and maintaining a client-facing vendor resource. Ensure clients have access to a robust, up-to-date network of third-party providers that support their marketing and business needs.
• Act as a subject matter expert on client needs, market trends, and competitive dynamics—advising on regional marketing strategy and driving initiatives that support long-term client success.

• Managed a portfolio of over 180 top-performing clients with $850K+ GCI, delivering strategic brand consultation and tailored marketing plans that drove business outcomes and long-term partnerships.
• Collaborated with stakeholders and vendors to deliver impactful campaigns that supported a 98.94% average increase in individual client revenue and contributed to a 99% overall client satisfaction rate.
• Reduced creative turnaround time from 3–5 business days to same-day delivery by personally executing design work, streamlining communication with clients and accelerating asset delivery.
• Led the creative development process, writing detailed briefs and managing approvals in Workfront to ensure timely, high-quality marketing assets that adhered to brand and legal standards.
• Drove a 92% year-over-year increase in regional website traffic by introducing a scalable sub-committee structure and aligning content strategy with client needs across nine websites.
• Designed and launched a regional educational marketing program serving 5,000+ clients across 15 markets, delivering on-demand content, live training, and a centralized online resource hub.
• Led a team of four in developing HouseBlend, a bi-weekly internal publication that strengthened team culture and cross-regional connection, achieving 191% average readership relative to team size.
• Produced compelling, brand-consistent marketing materials using Adobe InDesign and Illustrator, maintaining creative excellence across digital, print, and social media platforms.

• Managed marketing strategy for 200+ top-producing clients, aligning brand identity and business objectives to deliver campaigns that drove client acquisition, engagement, and retention.
• Built trusted client relationships through strategic check-ins, data-driven insights, and collaborative planning—establishing a strong foundation for long-term partnership and satisfaction.
• Acted as a key liaison between clients and internal creative teams, ensuring the timely delivery of high-quality marketing assets that exceeded expectations across digital, print, and social platforms.
• Led the development and enhancement of 14 regional client-facing websites, resulting in a 94% increase in traffic within the first year and improving engagement and resource accessibility.
• Executed integrated multi-channel campaigns spanning email, social, direct mail, and paid media—maximizing budget impact and brand consistency across every touchpoint.
• Created impactful print and digital materials using Adobe Creative Suite, maintaining creative excellence and aligning with both Compass and client brand standards.
• Achieved a 98% client satisfaction rate (CSAT) by providing responsive, strategic support that helped clients scale their presence and reach target audiences effectively.

• Developed and executed multi-channel marketing strategies—including ABM campaigns and demand generation initiatives—to drive customer engagement across enterprise technology markets.
• Collaborated with AWS and other strategic partners to identify joint marketing opportunities and expand solution visibility to targeted client segments.
• Managed a creative team to produce digital and print collateral, social content, and website updates, ensuring brand consistency and measurable campaign performance.
• Oversaw the development of a custom client-facing app by managing vendor timelines, crafting user flows, and aligning feature sets to the brand’s go-to-market strategy.

• Delivered tailored marketing strategies for clients across industries including hospitality, tech, and events—developing brand identities and executing creative campaigns.
• Built and maintained strong client partnerships by providing strategic consultation and high-touch service, resulting in long-term engagements and business growth.
• Negotiated vendor contracts, coordinated design and production timelines, and ensured deliverables met client expectations across digital and print channels.
• Designed and launched multi-channel campaigns—including websites, social content, and promotional materials—to increase client visibility and brand consistency.
• Key Roles:
• • Creative Director | DFS Creative Concepts: Led all creative design efforts for print, web, social media, and marketing collateral projects, ensuring high-quality, visually compelling materials.
  • PR Team | Highlands Food & Wine Festival: Assisted in media relations, including on-site press interactions, press release creation, and email communication to promote the event and engage media outlets.

• Led volunteer committee operations, ensuring each team was equipped and prepared to meet the evolving needs of student members, contributing to a more cohesive and effective organization.
• Implemented operational improvements to enhance the WIT Campus experience for students, volunteers, and leadership, streamlining communication and fostering a more collaborative environment.
• Developed and executed communication strategies to increase engagement, ensuring that key initiatives and messages reached the student body effectively.

• Spearheaded marketing efforts for WIT Campus, aligning marketing strategies with organizational goals and increasing visibility through both joint WIT and University-sponsored events.
• Reviewed the development of visual and written materials to support event promotion, enhancing attendance and engagement.
• Analyzed event performance through post-event data, identifying key insights and using these to optimize future marketing strategies and event planning, driving continuous improvement.
• Collaborated with cross-functional teams to ensure alignment and successful execution of campaigns, increasing the reach and impact of marketing efforts across the campus.

University of Iowa, Tippie College of Business