Claudia Maris Bové

• Advise 200+ highest income-producing clients on strategic marketing initiatives and develop tailored, multi-platform campaigns to drive business growth.
• Facilitate the execution of marketing initiatives by maintaining clear communication with clients and internal teams to ensure alignment and efficiency.
• Design high-quality print and digital marketing materials using Adobe InDesign and Adobe Illustrator, ensuring brand consistency and creative excellence.
• Manage the creative review process for marketing assets, coordinating stakeholder feedback and ensuring timely approvals and delivery through Workfront.
• Lead the continuous development of a comprehensive educational marketing program available to 5,000+ clients, having conceptualized the initiative to address specific client needs, which includes:
  • Managing a team of Marketing Advisors to design curriculum, with an emphasis on both on-demand courses and live learning sessions.
  • Creating and maintaining an online resource hub through Squarespace that empowers clients to easily navigate and access relevant curriculum material.
  • Overseeing the execution of 18 quarterly nationwide workshops, including a comprehensive 10-step pre-launch marketing campaign, end-to-end logistics, and post-event deliverables.
  • Continuously enhance materials, applying strong project management and leadership skills to ensure nationwide program success and relevance.
• Collaborated with third-party vendors and cross-departmental leaders to develop a custom interface, addressing the need for a comprehensive short-term rental listing platform and resolving concerns from four top income producing client teams; designed supporting content, executed targeted advertising campaigns, and ensured seamless platform integration.

• Created and led the development of a bi-weekly internal magazine enhancing communication and culture for the marketing team, managing content creation, project timelines, and editorial calendars to ensure consistent, high-quality delivery.

• Developed strategic marketing plans for a roster of 200+ highest income-producing clients, achieving a 98% customer satisfaction rating (CSAT) and maximizing budget impact across branding, print, digital, social, direct mail, video, and paid media.
• Acted as a key liaison between clients and in-house designers, advocating for client needs and ensuring creative assets were developed and delivered on time, meeting or exceeding expectations.
• Implemented advertising and brand development initiatives, including conceptualization, content direction, vendor relations, campaign presentations, and execution in collaboration with clients.

• Led the development and enhancement of client-facing regional websites on Squarespace across 14 markets, transforming them into centralized resource hubs for cross-departmental assets; managed a team of four, driving a 94% increase in website traffic within the first year of publication.

• Implemented multi-channel brand and marketing strategies to bolster sales initiatives across three go-to-market offerings.
• Executed six long-term communication strategies for specific target audience groups consisting of content creation, audience milestone calendars, digital campaigns, and account-based marketing efforts.
• Created an Automated Lifecycle Stage Conversion System that converts prospects to customers and drives continuous engagement by moving contacts through a funnel dependent on their buyer personas, lead scores, and contact properties in HubSpot.

• Implemented multi-channel brand and marketing strategies to promote the launch of the new company.
• Provided project management and vendor relations expertise to develop a new app.
• Implemented an automated user journey experience by integrating our CRM funnel with HubSpot software.
• Collaborated with cross-functional teams to create compelling content and collateral, including website copy, social media posts, and email campaigns, resulting in a consistent and cohesive brand message.

• Collaborated directly with business owners and agencies to provide creative solutions and consulting services that assisted in client brand development.
• Improved business performance for clients through comprehensive branding and marketing consultation, strategy development, and execution.
• Developed new business and fostered successful client retention through intentional client relations and account management.
  

Key Roles:

• Creative Director | DFS Creative Concepts: Lead Designer for all creative print, web, social media, and marketing collateral projects.
• PR Team | Highlands Food & Wine Festival: Assisted in media correspondence through on-site media relations, press releases and email communication efforts.

• Enabled the preparedness of each volunteer committee to best meet the needs of student members.
• Ideated operational improvement mechanisms to continuously improve the WIT Campus experience for students, volunteers, and the leadership team alike.

• Led all marketing efforts for WIT Campus, primarily through joint WIT and University-sponsored events.
• Facilitated visual and written promotional content for events, as well as reviewed post-event data to analyze event performance and adjust future events accordingly.

University of Iowa, Tippie College of Business